URJ Social Media Boot Camp: Foundations of Social Media

SOCIAL MEDIA BOOT CAMPThe Foundations of Social Media:How Social Media is Changing the Rulesof the Game for Reform Congregations Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170

SOCIAL MEDIA BOOT CAMP 12 webinar topics Open Office Hours Sharefests!Coaching/Consulting

http://urj.org/bootcamp

URJ SOCIAL MEDIA BOOT CAMP FACEBOOK GROUPShare knowledge, ask questions, get help, test out a group.http://on.fb.me/urjbootcamp

Characteristicsof Social MediaParticipatoryOpen & DemocraticConversationalCommunalConnected

#1 THIS IS AN ATTENTION ECONOMY

#2:ADDVALUE

Value is Social Capital• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.• Content should be newsworthy, unique, con troversial, timely immediately useful and/or funny.• 1:12 or even 1:20 ratio

#3: BE REAL

Temple Israel, Memphis Facebook Page

DevelopYour Voice:ExamplesFrom Twitter

Listening isParamount

#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

Use Networks With Purpose Circle represents current “community”,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.

Ask Questions:Be a PlatformFor Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY

UserGenerated Content

#5: Shifts in Power

Unofficial Outposts Instead of making them come to you, you go to them.

Real Life Example Of Power Shift

Prepare for Constant Change:Anticipate The Market & Be Nimble

IT’S NOT ABOUT TECHNOLOGY

John Fitch’s Steam Engine

GROUNDSWELL’s P.O.S.T.1. PEOPLE: Identify audience(s)2. OBJECTIVES you goals and – What are for this audience? objectives – What are your audience’s goals?3. What is the STRATEGY to reach these goals?4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

Slides and recording will be posted on URJ website http://www.URJ.org/bootcamp Details will be emailed shortly. Facebook Group: http://on.fb.me/urjbootcamp Twitter: #urjbootcampApplications for coaching and consulting discounts will be posted this week!

Mark Your Calendar:Monday, Feb 13: Open Office Hours 2-3pm ET/ 1-2pm CT/ 11-12pm PT Thursday, Feb 16: Facebook 101 2-3pm ET/ 1-2pm CT/ 11-12pm PTFriday, Feb 17: Coaching/Consulting Applications due (round 1)

URJ Social Media Boot Camp: Foundations of Social Media

by Darim Online on Feb 01, 2012

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URJ Social Media Boot Camp: Foundations of Social Media — Presentation Transcript