URJ Social Media Boot Camp: Foundations of Social Media

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Lisa Colton's presentation for the URJ Social Media Boot Camp on The Foundations of Social Media for cong

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URJ Social Media Boot Camp: Foundations of Social Media

  1. 1. The Foundations of Social Media: How Social Media is Changing the Rules of the Game for Reform Congregations Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 SOCIAL MEDIA BOOT CAMP
  2. 2. 12 webinar topics Open Office Hours Sharefests! Coaching/Consulting SOCIAL MEDIA BOOT CAMP
  3. 3. http://urj.org/bootcamp
  4. 4. http://on.fb.me/urjbootcamp URJ SOCIAL MEDIA BOOT CAMP FACEBOOK GROUP Share knowledge, ask questions, get help, test out a group.
  5. 5. Characteristics of Social Media Participatory Open & Democratic Conversational Communal Connected
  6. 6. #1 THIS IS AN ATTENTION ECONOMY
  7. 7. #2: ADD VALUE
  8. 8. Value is Social Capital • Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 1:12 or even 1:20 ratio
  9. 9. #3: BE REAL
  10. 10. Temple Israel, Memphis Facebook Page
  11. 11. Develop Your Voice: Examples From Twitter
  12. 12. Listening is Paramount
  13. 13. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
  14. 14. Unaffiliated but strongly connected. Prospects! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community. Use Networks With Purpose
  15. 15. Ask Questions: Be a Platform For Conversation Temple Beth Abraham, Tarrytown, NY Tagging people is a way to invite them into the conversation
  16. 16. User Generated Content
  17. 17. #5: Shifts in Power
  18. 18. Unofficial Outposts Instead of making them come to you, you go to them.
  19. 19. Real Life Example Of Power Shift
  20. 20. Prepare for Constant Change: Anticipate The Market & Be Nimble
  21. 21. IT’S NOT ABOUT TECHNOLOGY
  22. 22. John Fitch’s Steam Engine
  23. 23. John Fitch’s Steam Engine
  24. 24. GROUNDSWELL’s P.O.S.T. 1. PEOPLE: Identify audience(s) 2. OBJECTIVES – What are you goals and objectives for this audience? – What are your audience’s goals? 3. What is the STRATEGY to reach these goals? 4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
  25. 25. Slides and recording will be posted on URJ website http://www.URJ.org/bootcamp Details will be emailed shortly. Facebook Group: http://on.fb.me/urjbootcamp Twitter: #urjbootcamp Applications for coaching and consulting discounts will be posted this week!
  26. 26. Mark Your Calendar: Monday, Feb 13: Open Office Hours 2-3pm ET/ 1-2pm CT/ 11-12pm PT Thursday, Feb 16: Facebook 101 2-3pm ET/ 1-2pm CT/ 11-12pm PT Friday, Feb 17: Coaching/Consulting Applications due (round 1)

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