acebook Strategies    URJ Social Media Boot CampLisa Colton, President Darim Online            May 7, 2012
AGENDA•   Use the platform features•   Drive people to your page, and like it!•   Design for engagement•   Promote in peop...
1. Maximize the Format
2. Get The Likes Market based on VALUE      not numbersMake it easy and accessible       everywhere!
Get a personalized URL from Facebook               *if you have 25 fans, you can get oneLIKE OTHER PAGES
Get a personalized URL from Facebook       *if you have 25 fans, you can get one   http://www.facebook.com/username       ...
Put it on your website: Like button
Getting the codes
3. DesigningEngagementSocial media is a two wayconversation.  Invite it.
Align goals with conversation
Design engagement for highest ROE         Engage           Contribute          Participate             Create             ...
Trust = authenticity, transparency
Reciprocity =Mutual value,co-creation
Ask Questions:Be a PlatformFor Conversation Tagging people is a way to invite them into the      conversation         Temp...
ROE is fan engagement and trust  Engage   Contribute   Participate   Create                                   Create a    ...
Summary: designing engagement  Design different ways to become engaged                    onlineBe authentic and transpare...
4. Promotion isn’t Really Promotion    make it people-centric and conversational
Photos, photos, photos
5. Use Your  Insights!
Coming Up….• Twitter 101 May 10, 1-2pm eastern• Sharefest! May 14, 2-3pm eastern          COACHING AND CONSULTING         ...
URJ Social Media Boot Camp: Facebook Strategies
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URJ Social Media Boot Camp: Facebook Strategies

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  • A is the org goals.  B is what the audience is interested in (or their goals, needs, etc.)  What's in the middle is generally where THE conversation topic is going to be.
  • Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
  • Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
  • URJ Social Media Boot Camp: Facebook Strategies

    1. 1. acebook Strategies URJ Social Media Boot CampLisa Colton, President Darim Online May 7, 2012
    2. 2. AGENDA• Use the platform features• Drive people to your page, and like it!• Design for engagement• Promote in people-centric ways
    3. 3. 1. Maximize the Format
    4. 4. 2. Get The Likes Market based on VALUE not numbersMake it easy and accessible everywhere!
    5. 5. Get a personalized URL from Facebook *if you have 25 fans, you can get oneLIKE OTHER PAGES
    6. 6. Get a personalized URL from Facebook *if you have 25 fans, you can get one http://www.facebook.com/username Make it easy, simple, intuitive Maybe matching your URL?
    7. 7. Put it on your website: Like button
    8. 8. Getting the codes
    9. 9. 3. DesigningEngagementSocial media is a two wayconversation. Invite it.
    10. 10. Align goals with conversation
    11. 11. Design engagement for highest ROE Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch message, Give Friend Download tweet, feedback Follow Read blog post, Vote Join Play etc. about Contribute Discuss org/comp ideas any Lowest to highest Return on Engagement* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
    12. 12. Trust = authenticity, transparency
    13. 13. Reciprocity =Mutual value,co-creation
    14. 14. Ask Questions:Be a PlatformFor Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY
    15. 15. ROE is fan engagement and trust Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch Give TRUST Friend message,Download tweet, feedback Follow Read blog post Vote Join Play product Contribute RECIPROCITY Discuss about the ideas company
    16. 16. Summary: designing engagement Design different ways to become engaged onlineBe authentic and transparent: create trust Integrate co-creation into your engagement strategy Your new role: Chief Conversation Officer
    17. 17. 4. Promotion isn’t Really Promotion make it people-centric and conversational
    18. 18. Photos, photos, photos
    19. 19. 5. Use Your Insights!
    20. 20. Coming Up….• Twitter 101 May 10, 1-2pm eastern• Sharefest! May 14, 2-3pm eastern COACHING AND CONSULTING GRANT APPLICATIONS ROUND 2 OPEN MAY 21 (Due June 6)!
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