URJ Social Media Boot Camp: Facebook Strategies
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URJ Social Media Boot Camp: Facebook Strategies

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Presentation by Lisa Colton to URJ Social Media Boot Camp on Facebook strategies fr

Presentation by Lisa Colton to URJ Social Media Boot Camp on Facebook strategies fr

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  • A is the org goals.  B is what the audience is interested in (or their goals, needs, etc.)  What's in the middle is generally where THE conversation topic is going to be.
  • Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
  • Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site

Transcript

  • 1. acebook Strategies URJ Social Media Boot CampLisa Colton, President Darim Online May 7, 2012
  • 2. AGENDA• Use the platform features• Drive people to your page, and like it!• Design for engagement• Promote in people-centric ways
  • 3. 1. Maximize the Format
  • 4. 2. Get The Likes Market based on VALUE not numbersMake it easy and accessible everywhere!
  • 5. Get a personalized URL from Facebook *if you have 25 fans, you can get oneLIKE OTHER PAGES
  • 6. Get a personalized URL from Facebook *if you have 25 fans, you can get one http://www.facebook.com/username Make it easy, simple, intuitive Maybe matching your URL?
  • 7. Put it on your website: Like button
  • 8. Getting the codes
  • 9. 3. DesigningEngagementSocial media is a two wayconversation. Invite it.
  • 10. Align goals with conversation
  • 11. Design engagement for highest ROE Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch message, Give Friend Download tweet, feedback Follow Read blog post, Vote Join Play etc. about Contribute Discuss org/comp ideas any Lowest to highest Return on Engagement* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
  • 12. Trust = authenticity, transparency
  • 13. Reciprocity =Mutual value,co-creation
  • 14. Ask Questions:Be a PlatformFor Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY
  • 15. ROE is fan engagement and trust Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch Give TRUST Friend message,Download tweet, feedback Follow Read blog post Vote Join Play product Contribute RECIPROCITY Discuss about the ideas company
  • 16. Summary: designing engagement Design different ways to become engaged onlineBe authentic and transparent: create trust Integrate co-creation into your engagement strategy Your new role: Chief Conversation Officer
  • 17. 4. Promotion isn’t Really Promotion make it people-centric and conversational
  • 18. Photos, photos, photos
  • 19. 5. Use Your Insights!
  • 20. Coming Up….• Twitter 101 May 10, 1-2pm eastern• Sharefest! May 14, 2-3pm eastern COACHING AND CONSULTING GRANT APPLICATIONS ROUND 2 OPEN MAY 21 (Due June 6)!