2. Get The Likes Market based on VALUE not numbersMake it easy and accessible everywhere!
Get a personalized URL from Facebook *if you have 25 fans, you can get oneLIKE OTHER PAGES
Get a personalized URL from Facebook *if you have 25 fans, you can get one http://www.facebook.com/username Make it easy, simple, intuitive Maybe matching your URL?
Put it on your website: Like button
Getting the codes
3. DesigningEngagementSocial media is a two wayconversation. Invite it.
Align goals with conversation
Design engagement for highest ROE Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch message, Give Friend Download tweet, feedback Follow Read blog post, Vote Join Play etc. about Contribute Discuss org/comp ideas any Lowest to highest Return on Engagement* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
Trust = authenticity, transparency
Reciprocity =Mutual value,co-creation
Ask Questions:Be a PlatformFor Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY
ROE is fan engagement and trust Engage Contribute Participate Create Create a Post Become a Visit video, reviews fan Watch Give TRUST Friend message,Download tweet, feedback Follow Read blog post Vote Join Play product Contribute RECIPROCITY Discuss about the ideas company
Summary: designing engagement Design different ways to become engaged onlineBe authentic and transparent: create trust Integrate co-creation into your engagement strategy Your new role: Chief Conversation Officer
4. Promotion isn’t Really Promotion make it people-centric and conversational
Photos, photos, photos
5. Use Your Insights!
Coming Up….• Twitter 101 May 10, 1-2pm eastern• Sharefest! May 14, 2-3pm eastern COACHING AND CONSULTING GRANT APPLICATIONS ROUND 2 OPEN MAY 21 (Due June 6)!