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URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
URJ Social Media Boot Camp: Facebook 101
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URJ Social Media Boot Camp: Facebook 101

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Lisa Colton's presentation to the URJ Social Media Boot Camp on Facebook 101 for Synagogues.

Lisa Colton's presentation to the URJ Social Media Boot Camp on Facebook 101 for Synagogues.

Published in: Technology, Business
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Transcript

  • 1. SOCIAL MEDIA BOOT CAMP Facebook 101Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
  • 2. SOCIAL MEDIA BOOT CAMP 12 webinar topics Open Office Hours Sharefests!Coaching/Consulting
  • 3. http://urj.org/bo
  • 4. Facebook.com/ReformJudaism Twitter.com/URJ
  • 5. Agenda• Profiles• Pages• Groups• Newsfeed• Algorithms• Tagging
  • 6. NEWSFEED
  • 7. PROFILE : Old Style
  • 8. PROFILE : Timeline
  • 9. GROUP
  • 10. PAGE
  • 11. Pages: Insights
  • 12. Pages and Profiles: Usernames
  • 13. TAGGING
  • 14. When you’re tagged, it posts to your profile page, and you are notified.
  • 15. When you’re tagged, it posts to your profile page, and you are notified.
  • 16. Adding and Tagging Photos
  • 17. Strengthening Relationships
  • 18. Strong Relationships = Stronger Community 2 kinds of connections: Bridging and Bonding Bridging: establishing connections between communities. Implications: -Outreach -Fundraising -Marketing -Impact -Access to resourcesBonding: Strengthening the ties within a definedcommunity by increasing the connections amongand between all members, and the social capital Examples?exchanged.Black lines: existing bonds. Orange lines: new bonds
  • 19. Tagging is a great way toincrease BRIDGING andBONDINGConnections happen within the postsAnd in the comments!
  • 20. People, Not TechnologyThis is all about seeingeach other as realpeople. Increasingtransparency, connection,and knowledge abouteach other.An important moment offriendship you’ve had onFacebook?
  • 21. Http://on.fb.me/urjbootcamp
  • 22. Coming Up….• Foundations of Social Media Feb 29 1-2pm eastern• Open Office Hours March 12 2-3pm eastern• Google+ March 13 1-2pm eastern COACHING AND CONSULTING GRANT APPLICATIONS DUE FEBRUARY 28th!!

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