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URJ Social Media Boot Camp: Facebook 101
 

URJ Social Media Boot Camp: Facebook 101

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Lisa Colton's presentation to the URJ Social Media Boot Camp on Facebook 101 for Synagogues.

Lisa Colton's presentation to the URJ Social Media Boot Camp on Facebook 101 for Synagogues.

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    URJ Social Media Boot Camp: Facebook 101 URJ Social Media Boot Camp: Facebook 101 Presentation Transcript

    • SOCIAL MEDIA BOOT CAMP Facebook 101Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
    • SOCIAL MEDIA BOOT CAMP 12 webinar topics Open Office Hours Sharefests!Coaching/Consulting
    • http://urj.org/bo
    • Facebook.com/ReformJudaism Twitter.com/URJ
    • Agenda• Profiles• Pages• Groups• Newsfeed• Algorithms• Tagging
    • NEWSFEED
    • PROFILE : Old Style
    • PROFILE : Timeline
    • GROUP
    • PAGE
    • Pages: Insights
    • Pages and Profiles: Usernames
    • TAGGING
    • When you’re tagged, it posts to your profile page, and you are notified.
    • When you’re tagged, it posts to your profile page, and you are notified.
    • Adding and Tagging Photos
    • Strengthening Relationships
    • Strong Relationships = Stronger Community 2 kinds of connections: Bridging and Bonding Bridging: establishing connections between communities. Implications: -Outreach -Fundraising -Marketing -Impact -Access to resourcesBonding: Strengthening the ties within a definedcommunity by increasing the connections amongand between all members, and the social capital Examples?exchanged.Black lines: existing bonds. Orange lines: new bonds
    • Tagging is a great way toincrease BRIDGING andBONDINGConnections happen within the postsAnd in the comments!
    • People, Not TechnologyThis is all about seeingeach other as realpeople. Increasingtransparency, connection,and knowledge abouteach other.An important moment offriendship you’ve had onFacebook?
    • Http://on.fb.me/urjbootcamp
    • Coming Up….• Foundations of Social Media Feb 29 1-2pm eastern• Open Office Hours March 12 2-3pm eastern• Google+ March 13 1-2pm eastern COACHING AND CONSULTING GRANT APPLICATIONS DUE FEBRUARY 28th!!