URJ Social Media Boot Camp: Facebook 101

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Lisa Colton's presentation to the URJ Social Media Boot Camp on Facebook 101 for Synagogues.

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URJ Social Media Boot Camp: Facebook 101

  1. 1. SOCIAL MEDIA BOOT CAMP Facebook 101Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
  2. 2. SOCIAL MEDIA BOOT CAMP 12 webinar topics Open Office Hours Sharefests!Coaching/Consulting
  3. 3. http://urj.org/bo
  4. 4. Facebook.com/ReformJudaism Twitter.com/URJ
  5. 5. Agenda• Profiles• Pages• Groups• Newsfeed• Algorithms• Tagging
  6. 6. NEWSFEED
  7. 7. PROFILE : Old Style
  8. 8. PROFILE : Timeline
  9. 9. GROUP
  10. 10. PAGE
  11. 11. Pages: Insights
  12. 12. Pages and Profiles: Usernames
  13. 13. TAGGING
  14. 14. When you’re tagged, it posts to your profile page, and you are notified.
  15. 15. When you’re tagged, it posts to your profile page, and you are notified.
  16. 16. Adding and Tagging Photos
  17. 17. Strengthening Relationships
  18. 18. Strong Relationships = Stronger Community 2 kinds of connections: Bridging and Bonding Bridging: establishing connections between communities. Implications: -Outreach -Fundraising -Marketing -Impact -Access to resourcesBonding: Strengthening the ties within a definedcommunity by increasing the connections amongand between all members, and the social capital Examples?exchanged.Black lines: existing bonds. Orange lines: new bonds
  19. 19. Tagging is a great way toincrease BRIDGING andBONDINGConnections happen within the postsAnd in the comments!
  20. 20. People, Not TechnologyThis is all about seeingeach other as realpeople. Increasingtransparency, connection,and knowledge abouteach other.An important moment offriendship you’ve had onFacebook?
  21. 21. Http://on.fb.me/urjbootcamp
  22. 22. Coming Up….• Foundations of Social Media Feb 29 1-2pm eastern• Open Office Hours March 12 2-3pm eastern• Google+ March 13 1-2pm eastern COACHING AND CONSULTING GRANT APPLICATIONS DUE FEBRUARY 28th!!

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