Twitter for synagogues uja ny series

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Lisa Colton's presentation to NY area synagogues on Twitter, as part of the UJA Fed NY funded "social media boot camp" series for synagogues.

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  • Use synagogue examples Also a good way to show differing voice Sixth and I vs. a temple in Chicago At the end Great to have a slide with a few different follow up resources Books, articles, Reminder that there will be resources in dirah Teaser for the next webinar we will do
  • This is a list of all the elements to hit The Best way to introduce all these elements is to just show twitter Can we do a live feed? – then we can just click through and point things out
  • Twitter for synagogues uja ny series

    1. 1. TWITTER STRATEGIES FOR SYNAGOGUES Presented by Lisa Colton, Darim Online January 13, 2011
    2. 2. <ul><li>Social Media Basics </li></ul><ul><li>Intro to Twitter </li></ul><ul><li>Finding your voice, adding value </li></ul><ul><li>Being conversational </li></ul><ul><li>Listening </li></ul><ul><li>Staffing </li></ul>AGENDA
    3. 3. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
    4. 4. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
    5. 5. THIS IS AN ATTENTION ECONOMY
    6. 6. MOBILE GENERATION
    7. 8. Twitter Vocabulary @ denotes username RT = “ReTweet” DM = Direct Msg # denotes hashtag
    8. 9. Find Your Voice
    9. 10. Add Value
    10. 11. CROWDSOURCING
    11. 12. Real Life Example
    12. 13. LISTENING: @ mentions
    13. 14. LISTENING: Searches
    14. 15. Example of Hashtags, #JED21
    15. 16. <ul><li>Basics </li></ul><ul><li>Hashtags help aggregate information </li></ul><ul><ul><li>Ex. #Jewish, #Israel, #Rabbi, </li></ul></ul><ul><li>Create conversations, aggregate content </li></ul><ul><li>Recruit from networks to join conversations </li></ul><ul><li>Help people find one another </li></ul><ul><li>Tips </li></ul><ul><li>If you create one don’t make it too long </li></ul><ul><li>#ff, #followfriday – a way to show others who you follow and why, a shout out </li></ul><ul><li>#JED21 – Jewish education discussion </li></ul><ul><li>#WhatRabbisDo </li></ul><ul><li>#URJbiennial </li></ul><ul><li>#Darim </li></ul><ul><li>#SocialSermon </li></ul>ALL ABOUT HASHTAGS
    16. 17. LEVERAGING NETWORKS
    17. 18. Who do you want to reach? What’s “viral” for you? LEVERAGING NETWORKS
    18. 19. http://bit.ly
    19. 20. Twitter for iPhone & Blackberry
    20. 21. Advanced Tools Hootsuite and Tweetdeck: Twitter “dashboards”
    21. 22. Human transparency (Who is it?) Listening, then delegating as needed Adding value Building community Marketing your feed Integration with FB, etc. STAFFING
    22. 23. Want to learn more? Read this Recommendations: Rabbi List: http://twitter.com/#!/list/synagogue/rabbis Synagogue List: http://twitter.com/#!/list/synagogue/synagogues

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