Social Media Series<br />For Jewish Educators<br />In conjunction with NATE and JEA<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />http://slidesha.re/natejea3<br />
TWITTER GOALS<br />Fill your toolbox with new professional learning ideas and resources.<br />Explore uses for marketing, communications, community building, parent support/inspiration, and information.<br />Reflect on your role as a Jewish Educatorand how Twitter can help you<br />Understand what makes you successful on Twitter.<br />Walk away with new ideas to try.<br />
@ MentionsWhen people are talking TO you or ABOUT you.Based on your settings and tools, you’ll get a notification when someone mentions you.<br />
SEARCHESSaved searches (including hashtags) you want to revisit frequently.E.g.- Common terms- Common misspelling of your name (darim instead of @darimonline)- Conferences (#nateseattle, #jea59)- Conversations (#jed21)<br />
LISTSCreate lists (grouping of people) and follow lists that others have made.See who has listed you!Visit someone’s profile to see the lists they have created and to follow it.@lookstein/jewish-education@synagogues/synagogues@synagogues/rabbis<br />
Personal vs. Brand<br />Clear who it is. You’d do the same when you answer the phone, right?<br />I statements feels personal. Human connection.<br />Asking for help is personal and will get more responses.<br />
Cross Platforms: Right Idea<br />Know where you’re going, and that it’s a blog<br />Know where you’re going, what’s there, and that it’s useful<br />Empower others to share their engagement with you and to promote you!<br />
Your goals & objectives<br />Their goals & objectives<br />This is where you gain mission centric attention in an attention economy<br />
Put It Together!<br />Take a moment to craft a tweet <br />(approx 140 characters, but we won’t count)<br /><ul><li>Adds value through content or being a platform for valuable conversation;
Hits the sweet spot in your Venn diagram – mission centric and really important to your intended audience;
Has a unique voice, personality, </li></ul> and will grab attention;<br /><ul><li>Reflects your personal and/or </li></ul> professional brand.<br />
Professional Learning<br /><ul><li> Follow conversations. Some good hashtags: #jed21 #jdstech #jjff #iste11.
Follow people you respect, gurus in your field. Go beyond Jewish education to general education too. A few good folks: @tombarrett, @ellen987, @coolcatteacher, @PBSparents
Listen closely to people. Explore the people and hashtags they are engaging with, as well as the content they are posting.
Share your insights, favorite articles!</li></li></ul><li>Twitter for iPhone & Blackberry<br />
Twitter “Dashboards” (Hootsuite and Tweetdeck)<br />
TwitterWidgets to Embed on a Website<br />Your constituents don’t have to be Twitter users to benefit!<br />http://www.twitter.com/widgets<br />
Want More? A Few Good Ones<br /><ul><li>How Twitter in the Classroom is Boosting Student Engagement (Mashable.com):</li></ul>http://mashable.com/2010/03/01/twitter-classroom/<br /><ul><li>Taking on personas to teach history (many secular examples, and this one: @TweetTheExodus. Write up in the WSJ) http://on.wsj.com/tweettheexodus
Follow parents on Twitter – it’s all public, so not as “invasive” as friending on Facebook. See what you learn. How does it impact your relationship? Your engagement with their child?
A bunch of classroom ideas from Tom Barrett and his friends: http://bit.ly/twitterclassroom</li></li></ul><li>NEXT SESSION<br />Beyond “What We Did Today”: <br />Blogging to Support Jewish Journeys<br />Tuesday, July 26 – 1pm eastern / 10am pacific<br />Homework:<br />Comment on a blog. See what it feels like. Subscribe to follow up comments to see what others say after you. Who’s got favorite education or Jewish community blogs? Note them in the chat!<br />If you are blogging, take a few minutes to look back at your stats. Which were the most popular posts? What did people visit most? Comment on most? Share the most? Why?<br />Need an intro to blogging tutorial? Just email us at firstname.lastname@example.org<br />