Temple Israel of New York
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Lisa Colton's consultation with TINYC May 2012

Lisa Colton's consultation with TINYC May 2012

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  • Engage: passive activities such as visiting a site, reading the blog, playing a gameContribute: ideas, reviews, feedbackParticipate: within a group or fan pageCreate: create new content on a site or on their own about the site

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  • 1. The Foundations of Social Media:How Social Media is Changing the Rules of the Game for Synagogues Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
  • 2. Our Plan Today• 5 New Rules of the Game• Designing for Engagement• Reviewing Your Channels• Back of the Napkin Strategy
  • 3. Characteristicsof Social MediaParticipatoryOpen & DemocraticConversationalCommunalConnected
  • 4. #1 THIS IS AN ATTENTION ECONOMY
  • 5. #2:ADDVALUE
  • 6. Value is Social Capital• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.• 1:12 or even 1:20 ratio
  • 7. #3: BE REAL
  • 8. Temple Israel, Memphis Facebook Page
  • 9. DevelopYour Voice:ExamplesFrom Twitter
  • 10. Be conversational!
  • 11. Accessibilityhttp://www.formspring.me/rabbiblake
  • 12. Be a Real Person!Rabbi Larry Bach, Temple Mount Sinai, El Paso, TX
  • 13. Listening isParamount
  • 14. #4 INVEST IN, DEVELOP & LEVERAGE NETWORKS
  • 15. Use Networks With Purpose Circle represents current “community”,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.
  • 16. Ask Questions:Be a PlatformFor Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY
  • 17. UserGenerated Content
  • 18. #5: Shifts in Power
  • 19. Unofficial Outposts Instead of making them come to you, you go to them.
  • 20. Real Life Example Of Power Shift
  • 21. Prepare for Constant Change:Anticipate The Market & Be Nimble
  • 22. John Fitch’s Steam Engine
  • 23. John Fitch’s Steam Engine
  • 24. YourChannels
  • 25. The ChallengeInstitutional Bullhorn Community Embrace
  • 26. Design for Highest Return on Engagement Engage Contribute Participate Create Become a Create a Visit Post reviews fan video, Watch Give Friend message, Download feedback Follow tweet, blog Read Vote Join post, Share Play Contribute Discuss about the ideas Ask org/events Comment Lowest to highest Return on Engagement* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
  • 27. Engage Contribute Participate CreateOpportunities for others toCONTRIBUTE
  • 28. EngageContributeParticipateCreate Invitation to PARTICIPATE
  • 29. Engage Contribute Participate CreateOpportunities for Creation
  • 30. IT’S NOT ABOUT TECHNOLOGY
  • 31. GROUNDSWELL’s P.O.S.T.1. PEOPLE: Identify audience(s)2. OBJECTIVES you goals and – What are for this audience? objectives – What are your audience’s goals?3. What is the STRATEGY to reach these goals?4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!