Engage: passive activities such as visiting a site, reading the blog, playing a gameContribute: ideas, reviews, feedbackParticipate: within a group or fan pageCreate: create new content on a site or on their own about the site
The Foundations of Social Media:How Social Media is Changing the Rules of the Game for Synagogues Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170
Our Plan Today• 5 New Rules of the Game• Designing for Engagement• Reviewing Your Channels• Back of the Napkin Strategy
Characteristicsof Social MediaParticipatoryOpen & DemocraticConversationalCommunalConnected
Value is Social Capital• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.• 1:12 or even 1:20 ratio
Use Networks With Purpose Circle represents current “community”,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.
Ask Questions:Be a PlatformFor Conversation Tagging people is a way to invite them into the conversation Temple Beth Abraham, Tarrytown, NY
The ChallengeInstitutional Bullhorn Community Embrace
Design for Highest Return on Engagement Engage Contribute Participate Create Become a Create a Visit Post reviews fan video, Watch Give Friend message, Download feedback Follow tweet, blog Read Vote Join post, Share Play Contribute Discuss about the ideas Ask org/events Comment Lowest to highest Return on Engagement* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
Engage Contribute Participate CreateOpportunities for others toCONTRIBUTE
EngageContributeParticipateCreate Invitation to PARTICIPATE
Engage Contribute Participate CreateOpportunities for Creation
GROUNDSWELL’s P.O.S.T.1. PEOPLE: Identify audience(s)2. OBJECTIVES you goals and – What are for this audience? objectives – What are your audience’s goals?3. What is the STRATEGY to reach these goals?4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!