Lisa Colton Darim Online Strategic Storytelling Online Presented by Darim Online Deborah Grayson Riegel MyJewishCoach
ATTENTION ECONOMY
Three Elements of a Strategic Story <ul><li>Preparation </li></ul><ul><li>Organization </li></ul><ul><li>Passion </li></ul>
Preparation: Know Your Goal
Examples
<ul><li>&quot;When are you going to understand that if it doesn't pertain to me, I'm not interested?&quot;  </li></ul><ul>...
Who Are You Trying to Engage?
Preparation: Invade Their Brains <ul><li>What do they already assume? </li></ul><ul><li>What do they already know? </li></...
Organization: Start Strong <ul><li>Introduction: </li></ul><ul><li>Grab your audience’s attention </li></ul><ul><li>State ...
Organization: Group Ideas by  Themes of Three <ul><li>Chronology </li></ul><ul><li>Geography </li></ul><ul><li>Advantages/...
Example :  Themes of Three
Organization: Make Your Theme  Come Alive <ul><li>Stories and history </li></ul><ul><li>Word paintings </li></ul><ul><li>J...
Example :  Theme Come Alive
Organization: End with a  Powerful Punch <ul><li>Conclusion: </li></ul><ul><li>Summarize main points </li></ul><ul><li>Ask...
Example :  End with a Powerful Punch
Passion: Know the 3 Elements Verbal Vocal Non-Verbal/Visual UCLA
Passion: Know the 3 Elements
Turning Theory  into Practice
Prepare: K now Your Audience
Prepare: K now Your Audience Pay attention to who is commenting and liking, and what sorts of posts they respond to.
Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.
Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.
Stream of Consciousness Give them a reason to pause, not scan past. Nice story, but too long
Connecting the Dots Look at collection of posts Be IN the story, not about the story
Connecting the Dots Look at collection of posts Be IN the story, not about the story Above, @sixthandi. Right, @ujafedny
 
Think in 3’s Make it come alive - words, style/tone, punctuation Know your audience and their mindset online Think long te...
Q&A and Discussion
Keep In Touch!  Call me:  516-569-7137 Email me:  [email_address] .com Visit me:  www. myjewishcoach .com Blog me:  http: ...
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Strategic Storytelling Online

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Strategic Storytelling Online

  1. 1. Lisa Colton Darim Online Strategic Storytelling Online Presented by Darim Online Deborah Grayson Riegel MyJewishCoach
  2. 2. ATTENTION ECONOMY
  3. 3. Three Elements of a Strategic Story <ul><li>Preparation </li></ul><ul><li>Organization </li></ul><ul><li>Passion </li></ul>
  4. 4. Preparation: Know Your Goal
  5. 5. Examples
  6. 6. <ul><li>&quot;When are you going to understand that if it doesn't pertain to me, I'm not interested?&quot; </li></ul><ul><li>Candace Bergen as Murphy Brown </li></ul>
  7. 7. Who Are You Trying to Engage?
  8. 8. Preparation: Invade Their Brains <ul><li>What do they already assume? </li></ul><ul><li>What do they already know? </li></ul><ul><li>What experiences have they already had? </li></ul><ul><li>What values do they hold about this topic? </li></ul><ul><li>What do they want or hope for? </li></ul><ul><li>What are they worried about? </li></ul>
  9. 9. Organization: Start Strong <ul><li>Introduction: </li></ul><ul><li>Grab your audience’s attention </li></ul><ul><li>State your objective </li></ul><ul><li>Establish personal benefit </li></ul>
  10. 10. Organization: Group Ideas by Themes of Three <ul><li>Chronology </li></ul><ul><li>Geography </li></ul><ul><li>Advantages/Disadvantages </li></ul><ul><li>Causation </li></ul><ul><li>Extremes and Middle Ground </li></ul><ul><li>Anything! </li></ul>
  11. 11. Example : Themes of Three
  12. 12. Organization: Make Your Theme Come Alive <ul><li>Stories and history </li></ul><ul><li>Word paintings </li></ul><ul><li>Jewish and secular texts </li></ul><ul><li>Movies, music and pop culture </li></ul><ul><li>Statistics </li></ul><ul><li>Quotations </li></ul><ul><li>Metaphors </li></ul>
  13. 13. Example : Theme Come Alive
  14. 14. Organization: End with a Powerful Punch <ul><li>Conclusion: </li></ul><ul><li>Summarize main points </li></ul><ul><li>Ask for specific action </li></ul><ul><li>Close with strong final statement </li></ul>
  15. 15. Example : End with a Powerful Punch
  16. 16. Passion: Know the 3 Elements Verbal Vocal Non-Verbal/Visual UCLA
  17. 17. Passion: Know the 3 Elements
  18. 18. Turning Theory into Practice
  19. 19. Prepare: K now Your Audience
  20. 20. Prepare: K now Your Audience Pay attention to who is commenting and liking, and what sorts of posts they respond to.
  21. 21. Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.
  22. 22. Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.
  23. 23. Stream of Consciousness Give them a reason to pause, not scan past. Nice story, but too long
  24. 24. Connecting the Dots Look at collection of posts Be IN the story, not about the story
  25. 25. Connecting the Dots Look at collection of posts Be IN the story, not about the story Above, @sixthandi. Right, @ujafedny
  26. 27. Think in 3’s Make it come alive - words, style/tone, punctuation Know your audience and their mindset online Think long term. What does your collection say about you? How has it changed your audience?
  27. 28. Q&A and Discussion
  28. 29. Keep In Touch! Call me: 516-569-7137 Email me: [email_address] .com Visit me: www. myjewishcoach .com Blog me: http: //myjewishcoach . blogspot .com Friend me: http://www. facebook . com/deborahgraysonriegel Tweet me: http://twitter. com/myjewishcoach LinkedIn me: http://www. linkedin . com/in/deborahgraysonriegel

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