Strategic Storytelling Online
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Strategic Storytelling Online

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Strategic Storytelling Online Strategic Storytelling Online Presentation Transcript

  • Lisa Colton Darim Online Strategic Storytelling Online Presented by Darim Online Deborah Grayson Riegel MyJewishCoach
  • ATTENTION ECONOMY
  • Three Elements of a Strategic Story
    • Preparation
    • Organization
    • Passion
  • Preparation: Know Your Goal
  • Examples
    • "When are you going to understand that if it doesn't pertain to me, I'm not interested?"
    • Candace Bergen as Murphy Brown
  • Who Are You Trying to Engage?
  • Preparation: Invade Their Brains
    • What do they already assume?
    • What do they already know?
    • What experiences have they already had?
    • What values do they hold about this topic?
    • What do they want or hope for?
    • What are they worried about?
  • Organization: Start Strong
    • Introduction:
    • Grab your audience’s attention
    • State your objective
    • Establish personal benefit
  • Organization: Group Ideas by Themes of Three
    • Chronology
    • Geography
    • Advantages/Disadvantages
    • Causation
    • Extremes and Middle Ground
    • Anything!
  • Example : Themes of Three
  • Organization: Make Your Theme Come Alive
    • Stories and history
    • Word paintings
    • Jewish and secular texts
    • Movies, music and pop culture
    • Statistics
    • Quotations
    • Metaphors
  • Example : Theme Come Alive
  • Organization: End with a Powerful Punch
    • Conclusion:
    • Summarize main points
    • Ask for specific action
    • Close with strong final statement
  • Example : End with a Powerful Punch
  • Passion: Know the 3 Elements Verbal Vocal Non-Verbal/Visual UCLA
  • Passion: Know the 3 Elements
  • Turning Theory into Practice
  • Prepare: K now Your Audience
  • Prepare: K now Your Audience Pay attention to who is commenting and liking, and what sorts of posts they respond to.
  • Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.
  • Spark Curiosity, & Options for More Tag and link - easy to click for more Connect longer and shorter formats.
  • Stream of Consciousness Give them a reason to pause, not scan past. Nice story, but too long
  • Connecting the Dots Look at collection of posts Be IN the story, not about the story
  • Connecting the Dots Look at collection of posts Be IN the story, not about the story Above, @sixthandi. Right, @ujafedny
  •  
  • Think in 3’s Make it come alive - words, style/tone, punctuation Know your audience and their mindset online Think long term. What does your collection say about you? How has it changed your audience?
  • Q&A and Discussion
  • Keep In Touch! Call me: 516-569-7137 Email me: [email_address] .com Visit me: www. myjewishcoach .com Blog me: http: //myjewishcoach . blogspot .com Friend me: http://www. facebook . com/deborahgraysonriegel Tweet me: http://twitter. com/myjewishcoach LinkedIn me: http://www. linkedin . com/in/deborahgraysonriegel