Social Sermon webinar

Facilitated by Lisa Colton and Phil Brodsky standing together. moving forward. The Darim Online Learning Network for Educators is generously funded by a grant from the Covenant Foundation

What is a “Social Sermon”?

What is a “Social Sermon”?
Opportunities to engage in LEARNING and COMMUNITY BUILDING through online tools
Weaving this content and these relationships back into the FACE TO FACE community in our local communities
Inviting ACTIVE participation, rather than passive attendance

What is a “Social Sermon”? Convenience of today’s online social communication tools Valuable content, learning and reflection Local application and relevance - face to face relationships & community

Starting Assumptions
People: There are audiences who are interested in Jewish learning, but unable or unwilling to come to regular adult education classes.
Program structure or timing doesn’t fit their lifestyle.
Worried they don’t know enough
Don’t think their friends will be participating (“it’s not for me”)

Questioning Assumptions
Objectives: Torah study and community building don’t have to happen in the building, at a set time, face to face.
Get clear on immediate and longer term goals.
“ Ambient awareness” online can lead to powerful face to face relationships and a stronger, more participatory community.
How are you measuring your success?

Rethinking the Approach
Strategy: Getting more people to participate in education and community more often doesn’t mean “market it more”. Time to rethink our design.
Attention economy
Where are people investing time learning and connecting?
Listen to the interests and needs of your audience.

Choose the Right Platform
Technology: Choose a platform where your target audiences already are, that will enable you to have the conversations you want, and where Rabbis & educators can be comfortable.
Twitter - use hashtags
Facebook - status posting and comments
Blog - posts and comments

Facebook As a question, invite sharing, link to longer format if/where appropriate. - Summary of parasha - Blog post about your thoughts - Someone else’s article or commentary

Twitter Pick a good hashtag for your community. Check that it’s not already used. Market it! Monitor it! Respond to posts.

Blogging Access, discussion, invitation to participate

Multiple Platforms

Location-Based

Resources Delicious.com Search: “ social_sermon”

http://www.libootcamp.org	21
http://www.nnjbootcamp.org	3
http://staging.darimonline.org	3
http://staging.darimonline.org	3
http://www.slideshare.net	1
http://www.darimonline.org	1

Social Sermon webinar

by Darim Online

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