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Social Media Policies Webinar

Social Media Policies Webinar






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    Social Media Policies Webinar Social Media Policies Webinar Presentation Transcript

    • SOCIAL MEDIA POLICIES & GUIDELINES Presented by Lisa Colton April, 2010
    • What & Why?
      • Protect and guide employees – your o n line representatives. (Like being at an event or answering the phone.)
      • Have something to point to when issues arise.
      • Provide comfort to skeptics - some sense of control.
      Flickr user: mscaprikell
    • What & Why? Flickr user: Matthew Piper Flickr user: EUSKALANATO - = Barriers to contributing online are low. Help people be mindful. Teach.
    • Who It Covers
      • Employees (personal and professional uses)
      • Volunteers/Board Members
      • Public who participates in your spaces
      Flickr User: Janey Kay
    • Employees
      • Professional Use:
      • Personal Use:
      • How to use, tone, info
      • How/when to respond, engage (or not)
      • What’s off limits
      • What’s the intention
      • When to ask for help
      • How to avoid conflicts
      • How to clarify roles, disclosures
      • How to navigate fuzzy boundaries
      • How to support your org/mission
      • Reference other policies where applicable
    • Employees
      • 2 ways to use Facebook:
        • List your employer, people will find you, your actions are linked to your employer. Mixing personal and professional. Higher level of responsibility.
        • Don’t list your employer, draw tighter boundaries to keep Facebook a strictly personal space. But … don’t assume everything is private.
      • The best way to use Facebook:
        • Create categories and religiously assign friends to categories, and specify who should see your postings!
      Tammy at AARP: “If I wouldn’t go out for a beer with that coworker, I won’t be facebook friends with them. Otherwise, I’m fine to mix my personal and professional worlds.”
    • Employees
      • Today it’s about a work/life BLEND not a work/life balance. This can work in your favor!
    • Volunteers/Board Members
      • Official Use:
      • Personal Use:
      • Where are certain leaders empowered to speak for the organization/have admin rights?
      • What are elements for consistency?
      • How/when to respond, engage (or not)
      • What’s off limits
      • What’s the intention
      • When and where to ask for help
      • How to clarify roles, disclosures
      • How to support your org/mission
      • Reference other policies where applicable
    • Public / Community Members
      • The Living Room Policy (Shel Israel):
      • If you came into my home and were rude to another guest, I would ask you to stop. If you continued to be rude, I would ask you to leave. From this point forward, this is what I will do. If I feel you are being abusive, hogging the conversation or otherwise discouraging the open exchange of legitimate points of view. I will ask you to be more polite. If you ignore the request, I will ban you from further Comments. I call the the Living Room rule and I will enforce it subjectively.
    • Public / Community Members
      • Set an intention for the online space, and model it.
      • “ Reserve your right …” to delete postings, etc.
      • Provide appropriate channels for private discussions for problems, and invite them.
      • Engage in discussion . Not all negative things are bad.
      Flickr User: Jonesrocio
    • Creating a Policy Step 1. Establish the policy: Determine the policy and what you want to accomplish. Buy in is important! Step 2. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education. Step 3. Enforce: Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.
    • Red Cross Policy
      • Handbook and guidelines as well as a policy
      • http://sites.google.com/site/wharman/social-media-strategy-handbook
      Use Disclaimers Be Accurate Be Transparent Be Considerate Respect Copyright Laws Be Generous Uphold the Fundamental Principles
    • Bread For the World Principles:
      • As an organization,
      • … we will estab­lish a Bread presence wherever target audiences or constituencies already congregate online.
      • … we will be flexible as we encour­age experimentation and testing of new social media tools
      • … we will encour­age Bread staff and supporters to use social media and Web 2.0 tools.
      • … we will provide train­ing and resources to Bread staff and as appropriate, for key Bread activists.
      • … and whenever possible, we will be supportive of social media sites initiated by Bread’s grass­roots.
      • ...we will endeavor to ensure consistency of messages and actions across all media platforms.
      • … we will adhere to Bread’s policies, including those covering privacy and confidential information.
      • ..we will identify ourselves clearly in what we write and what we post.
      • … we will respect copyright rules.
      • As individuals,
      • … we will not use our identity as Bread employees, including our Bread email accounts, in association with personal
      • sites that are outside the scope of Bread’s mission.
      • … we will be responsible for what we write and what we post.
      • … we will ensure that our blogging and social networking activities will not interfere with our work commitments.
      • More here: http://www.socialmedia.biz/social-media-policies/bread-for-the-worlds-social-media-policy/
    • Fundamental Principles: Jewish Values
    • Examples of Other Policies 100+ sample policies from for- and non-profits: http://socialmediagovernance.com/policies.php Beth Kanter’s blog: http://beth.typepad.com/beths_blog/policy/ See many links within her posts on this topic for examples. 10 Must Haves for your Social Media Policy, from Mashable: http://mashable.com/2009/06/02/social-media-policy-musts/