Social Media Policies Webinar


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Social Media Policies Webinar

  1. 1. SOCIAL MEDIA POLICIES & GUIDELINES Presented by Lisa Colton April, 2010
  2. 2. What & Why? <ul><li>Protect and guide employees – your o n line representatives. (Like being at an event or answering the phone.) </li></ul><ul><li>Have something to point to when issues arise. </li></ul><ul><li>Provide comfort to skeptics - some sense of control. </li></ul>Flickr user: mscaprikell
  3. 3. What & Why? Flickr user: Matthew Piper Flickr user: EUSKALANATO - = Barriers to contributing online are low. Help people be mindful. Teach.
  4. 4. Who It Covers <ul><li>Employees (personal and professional uses) </li></ul><ul><li>Volunteers/Board Members </li></ul><ul><li>Public who participates in your spaces </li></ul>Flickr User: Janey Kay
  5. 5. Employees <ul><li>Professional Use: </li></ul><ul><li>Personal Use: </li></ul><ul><li>How to use, tone, info </li></ul><ul><li>How/when to respond, engage (or not) </li></ul><ul><li>What’s off limits </li></ul><ul><li>What’s the intention </li></ul><ul><li>When to ask for help </li></ul><ul><li>How to avoid conflicts </li></ul><ul><li>How to clarify roles, disclosures </li></ul><ul><li>How to navigate fuzzy boundaries </li></ul><ul><li>How to support your org/mission </li></ul><ul><li>Reference other policies where applicable </li></ul>
  6. 6. Employees <ul><li>2 ways to use Facebook: </li></ul><ul><ul><li>List your employer, people will find you, your actions are linked to your employer. Mixing personal and professional. Higher level of responsibility. </li></ul></ul><ul><ul><li>Don’t list your employer, draw tighter boundaries to keep Facebook a strictly personal space. But … don’t assume everything is private. </li></ul></ul><ul><li>The best way to use Facebook: </li></ul><ul><ul><li>Create categories and religiously assign friends to categories, and specify who should see your postings! </li></ul></ul>Tammy at AARP: “If I wouldn’t go out for a beer with that coworker, I won’t be facebook friends with them. Otherwise, I’m fine to mix my personal and professional worlds.”
  7. 7. Employees <ul><li>Today it’s about a work/life BLEND not a work/life balance. This can work in your favor! </li></ul>
  8. 8. Volunteers/Board Members <ul><li>Official Use: </li></ul><ul><li>Personal Use: </li></ul><ul><li>Where are certain leaders empowered to speak for the organization/have admin rights? </li></ul><ul><li>What are elements for consistency? </li></ul><ul><li>How/when to respond, engage (or not) </li></ul><ul><li>What’s off limits </li></ul><ul><li>What’s the intention </li></ul><ul><li>When and where to ask for help </li></ul><ul><li>How to clarify roles, disclosures </li></ul><ul><li>How to support your org/mission </li></ul><ul><li>Reference other policies where applicable </li></ul>
  9. 9. Public / Community Members <ul><li>The Living Room Policy (Shel Israel): </li></ul><ul><li>If you came into my home and were rude to another guest, I would ask you to stop. If you continued to be rude, I would ask you to leave. From this point forward, this is what I will do. If I feel you are being abusive, hogging the conversation or otherwise discouraging the open exchange of legitimate points of view. I will ask you to be more polite. If you ignore the request, I will ban you from further Comments. I call the the Living Room rule and I will enforce it subjectively. </li></ul>
  10. 10. Public / Community Members <ul><li>Set an intention for the online space, and model it. </li></ul><ul><li>“ Reserve your right …” to delete postings, etc. </li></ul><ul><li>Provide appropriate channels for private discussions for problems, and invite them. </li></ul><ul><li>Engage in discussion . Not all negative things are bad. </li></ul>Flickr User: Jonesrocio
  11. 11. Creating a Policy Step 1. Establish the policy: Determine the policy and what you want to accomplish. Buy in is important! Step 2. Educate: Important to train and/or make employees aware of the implications. Create ongoing opportunities for discussion and education. Step 3. Enforce: Less about the top down control, but the fact that you need to consistently use the policy – it shouldn’t sit in a drawer. Ongoing education, and educating new employees/volunteers is important too.
  12. 13. Red Cross Policy <ul><li>Handbook and guidelines as well as a policy </li></ul><ul><li> </li></ul>Use Disclaimers Be Accurate Be Transparent Be Considerate Respect Copyright Laws Be Generous Uphold the Fundamental Principles
  13. 14. Bread For the World Principles: <ul><li>As an organization, </li></ul><ul><li>… we will estab­lish a Bread presence wherever target audiences or constituencies already congregate online. </li></ul><ul><li>… we will be flexible as we encour­age experimentation and testing of new social media tools </li></ul><ul><li>… we will encour­age Bread staff and supporters to use social media and Web 2.0 tools. </li></ul><ul><li>… we will provide train­ing and resources to Bread staff and as appropriate, for key Bread activists. </li></ul><ul><li>… and whenever possible, we will be supportive of social media sites initiated by Bread’s grass­roots. </li></ul><ul><li>...we will endeavor to ensure consistency of messages and actions across all media platforms. </li></ul><ul><li>… we will adhere to Bread’s policies, including those covering privacy and confidential information. </li></ul><ul><li>..we will identify ourselves clearly in what we write and what we post. </li></ul><ul><li>… we will respect copyright rules. </li></ul><ul><li>As individuals, </li></ul><ul><li>… we will not use our identity as Bread employees, including our Bread email accounts, in association with personal </li></ul><ul><li>sites that are outside the scope of Bread’s mission. </li></ul><ul><li>… we will be responsible for what we write and what we post. </li></ul><ul><li>… we will ensure that our blogging and social networking activities will not interfere with our work commitments. </li></ul><ul><li>More here: </li></ul>
  14. 15. Fundamental Principles: Jewish Values
  15. 16. Examples of Other Policies 100+ sample policies from for- and non-profits: Beth Kanter’s blog: See many links within her posts on this topic for examples. 10 Must Haves for your Social Media Policy, from Mashable:
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