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Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
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Social Media For Events, Wiener Center, UJA

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Lisa Colton presents at the Wiener Center at UJA Federation of New York.

Lisa Colton presents at the Wiener Center at UJA Federation of New York.

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  • 1. Social Media For Events Lisa Colton See3 Communications / Darim Online lisa@see3.com @lisacolton TODAY’S HASHTAG: #ujaevents #UJAEVENTS @LISACOLTON
  • 2. Agenda 1. 2. 3. 4. GOALS: why use social media at events BEFORE: marketing, recruitment, engagement DURING: conversation, deepening, amplifying AFTER: applying, disseminating, curating #UJAEVENTS @LISACOLTON
  • 3. #UJAEVENTS @LISACOLTON
  • 4. How Do You Influence? #UJAEVENTS @LISACOLTON
  • 5. What Tools Do You Use? • • • • • • Twitter Facebook YouTube Text Messaging Livestreaming Hashtags #UJAEVENTS @LISACOLTON
  • 6. BEFORE THE EVENT: Create a gravitational center, & exert force. #UJAEVENTS @LISACOLTON
  • 7. Hashtags Facebook, Twitter, Instagram, etc. #UJAEVENTS @LISACOLTON
  • 8. Centralized & Decentralized Use = Momentum #UJAEVENTS @LISACOLTON
  • 9. Build Momentum Facebook shares are highest after someone has committed to the event. Create opportunities and content that’s worth sharing! #UJAEVENTS @LISACOLTON
  • 10. Ian Schwartz Program Associate, BBYO #UJAEVENTS @LISACOLTON
  • 11. Facebook Events Allows RSVP, shares, invite friends, discuss on the wall. #UJAEVENTS @LISACOLTON Use tactics to encourage RSVP and engagement, e.g. questions for speakers posted in advance.
  • 12. And Can Be Shared… #UJAEVENTS @LISACOLTON
  • 13. Debbie Seiden Project Manager, Jewish Futures The Jewish Education Project Curating voices around the issue to build momentum and engage a wider audience #UJAEVENTS @LISACOLTON
  • 14. Drive Everything to Registration QR Codes link paper to online event registration Free: QRstuff.com Paid has analytics #UJAEVENTS @LISACOLTON
  • 15. What’s Your Gravitational Center? Let’s Practice! #UJAEVENTS @LISACOLTON
  • 16. First: Who Are You? • If you were a car… • If you were a celebrity… • If you were a color … #UJAEVENTS @LISACOLTON
  • 17. What Do You Need to Scaffold? #UJAEVENTS @LISACOLTON
  • 18. Think, Pair, Share! • Pick an event • Articulate a goal • What’s your gravitational center? • What tool would you use? • What’s your voice? Value? • Craft it! #UJAEVENTS @LISACOLTON
  • 19. Pre: Get Organized For Event • • • • • Hashtag & include in materials Live tweeting & Twitter wall plans Live blogging & guest bloggers plans Live stream broadcast Staffing video interviews and clips • Listen to early chatter #UJAEVENTS @LISACOLTON
  • 20. DURING Live Coverage / Broadcast Break down the walls Bridge on site / on line Create sharable content Create connections in the room #UJAEVENTS @LISACOLTON
  • 21. How Do You Influence? #UJAEVENTS @LISACOLTON
  • 22. Live Stream #UJAEVENTS @LISACOLTON
  • 23. Make It Easy: Anticipate Needs! • Display hashtag & handles of key people • Include in introductions • Include in signage and materials #UJAEVENTS @LISACOLTON
  • 24. Twitter Walls: TwitterFall.com #UJAEVENTS @LISACOLTON
  • 25. Jason Leibowitz Senior Program Manager, National Young Leadership The Jewish Federations of North America #UJAEVENTS @LISACOLTON
  • 26. Design It In • Tweet in questions • Ask for input or reflections by Twitter or text • Like our page and post a photo • What’s one follow up action you’ll take following this event? • Text opt in / donations in the moment #UJAEVENTS @LISACOLTON
  • 27. Text Message Participation #UJAEVENTS @LISACOLTON
  • 28. Abby Wise Activities Coordinator, Beth El Synagogue Center #UJAEVENTS @LISACOLTON
  • 29. Instagram Photo Feed Robinhood Foundation + Black Eyed Peas in Central Park http://eventstagr.am/ #UJAEVENTS @LISACOLTON
  • 30. Melissa Preminger Marketing Associate Friedberg JCC | Sunrise Day Camp Sh a re Yo u r Su n ris e WA LK S Ex p e rie n ce ! @ n ris e D a y Ca m p Su @ n ris e D a y Ca m p Su # Su n ris e WA LK S @ n ris e D a y Ca m p Su #UJAEVENTS @LISACOLTON
  • 31. #UJAEVENTS @LISACOLTON
  • 32. Live Tweeting • • • • • Capture key quotes, with presenter handle Share statistics Retweet others Highlight people, insights Share pics, vine videos #UJAEVENTS @LISACOLTON
  • 33. Dashboards: HootSuite #UJAEVENTS @LISACOLTON
  • 34. Live Blogging • May require a team. Who does what? • Do background research for nuggets that others won’t have. • Create a schedule – early, plenary, sessions, hallways, drinks. Think about variety of content. • Every post should have graphics and links. #UJAEVENTS @LISACOLTON
  • 35. Capturing the Moment • • • • • Mini-video interviews Vine/Instagram videos “Roving Reporter” Photos Listening for insights -> guest blogger invites #UJAEVENTS @LISACOLTON
  • 36. AFTER • Provide assets to support decentralized reporting, blogging • Keep conversation going • Penetrate deeper, impact • Keep people engaging with each other • LISTEN! LISTEN! LISTEN! #UJAEVENTS @LISACOLTON
  • 37. Posting Assets for Use #UJAEVENTS @LISACOLTON • Photos on Flickr (with good tags & descriptions!) • Documents on Slideshare or Scribd • Videos on YouTube Make sure participants know these assets are available for them to use and embed and
  • 38. Continue Conversation Ask questions & share resources in gathering spaces: •FB event •FB group or page populated by attendees •Using hashtag •Even on your own profile #UJAEVENTS @LISACOLTON
  • 39. Joelle Berman Communications Manager NEXT: A Division of Birthright Israel Foundation #UJAEVENTS @LISACOLTON
  • 40. Listening • Who’s tweeting? Who’s blogging? • Who is carrying forward the issues, not just the event • What memes maintained momentum? How can you build on that? • Who are nodes for next time? #UJAEVENTS @LISACOLTON
  • 41. Measurement • • • • • • • • • Growth of network Activity Peer to peer connection Longevity Opt in Donations Long term retention Curation Amplification #UJAEVENTS @LISACOLTON
  • 42. Final Thoughts • • • • • • Play! Try things personally Think about logistics, implications Get your staff personally connected Be purposeful, don’t just fill space Integrate channels Curate & converse #UJAEVENTS @LISACOLTON
  • 43. Questions? Examples to share? #UJAEVENTS @LISACOLTON

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