Social giving

$$ Social Giving $$How Social Media is Changing the Rules of Fundraising On- and Off-Line Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170 This webinar series developed with generous support from

HOW DO WE GIVE?

• More Often More Online•• Less per Donation More Spontaneous•

Peer to Peer is Powerful

Peer to Peer is PowerfulFrom Blackbaud study, 2011: http://bit.ly/x93pei

Make YourFundraising Social!

Social and Meaningful

What’s Changed?From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg

What’s Changed?From Blackbaud study, 2011: http://bit.ly/x93pei

Who’s Giving?From Blackbaud study, 2011: http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg

Giving ThroughSocial Media

Social Giving Tools & Platforms:Applications/Exa Platforms amplifiedmples within a by social mediasocial media tool: tools:Causes RazooFirstGiving CrowdriseHelp Attack DonorsChooseEternal Hora Kickstarter

Facebook CausesApplication

http://eternalhora.com/

Holly Ross, Executive Director Nonprofit Technology Network:“Social media does not raise money, people raise money.”

Take Aways• Develop your social media spaces & network relationships before a campaign• Design campaigns with social content or elements• Leverage networks of your fans and supporters• Make it easy to find, and easy to act• Know that behavior (and tools) are changing regularly.

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Social giving

by Darim Online

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