• SSSQ had recentlyupgraded the website buttraffic was limited• No social media presenceof any kind• A diverse parentcommunity that was notengaged• We wanted to encourageour community to use socialmedia and the web forschool information andbecome engagedWhen we started this journey…..We had a big mountain to climb
Goal: To use social media to engage our community and show thebenefits of a Schechter education ; clarifying our value proposition– SSSQ is in the same league as other private schools with theadded benefit of providing children with a Jewish education -WelaunchedourFacebookpage inNovember
We surveyed our community (parents, staff and members of the board) todetermine what type of information they wanted to see and how they wanted itdelivered• Delivery using Facebook rated #1 requirement• Of interest to our constituents (1) Student activities, (2) school events and(3) happenings around the school• Photos and videos ranked highest in delivery media method
Successes• Pictures and videos verywell received (most popularpost received over 980views)• Parents and alumnishared and commented onthe posts• Posting 3x per weekachieves the best balanceof providing information andengaging our community• Teaching staff activelyseeks to have their activitiesposted• Our diverse community feltcomfortable sharingcomments on Facebook (inHebrew, Russian andEnglish)
Learning Opportunities• Postings that lacked pictures and that were verywordy didn’t capture our audiences attention.
Best Practices• Keep an editorial calendar of posting ideas and try to integrate it with schoolevents, holidays or celebrations.• Keep track of the activity each posting receives and evaluate what has works anddoesn’t work – We use an excel sheet and have a column “What have we learned”• Respond to comments and be careful in how you respond to negative comments• Our ambassadors are a great asset, they help spread the message (for our socialmedia project we have identified 4 active parents that are helping to drive ourcampaign ( amongst the 3 groups that make up our community). We can alsocound on them to be amongst the first to like, comment or share our posts.
Next StepsWe’ve learned a great deal andthis has been an incredibleexperienceThis is an iterative process wherewe will always exam what wehave done to continually improveContinue to build our communityand following within Facebookand websitePlanning to expand our reach byincorporating Twitter