Schechter foundations

115 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
115
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Schechter foundations

  1. 1. FOUNDATIONS OFSOCIAL MEDIA forJEWISH DAY SCHOOLSLisa ColtonChief Learning OfficerSee3 Communications /Darim Online
  2. 2. Tradi&onal  Mindset:  Hub  &  Spokes  
  3. 3. Network  Mindset  “connect  and  collaborate”  rather  than  “command  and  control”  
  4. 4. Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network5 New Rules of the Game
  5. 5. #1 THIS IS AN ATTENTION ECONOMY
  6. 6. #2ListenAnd…Temple Israel, Memphis Facebook Page
  7. 7. … Be SocialTemple Israel, Memphis Facebook Page
  8. 8. #3:ADDVALUE
  9. 9. Social Content is Social Capital•  Social Capital is thevalue of connectionsbetween and amongnodes in socialnetworks.•  Content should benewsworthy, unique,controversial, timelyimmediately usefuland/or funny.•  12:1 ratio of addingvalue.
  10. 10. #4: BE REAL
  11. 11. Voice: Sixth & I Synagogue in DC
  12. 12. Make itPersonal
  13. 13. #5: Work To Improve The Health of the Network
  14. 14. How is parenting and family life changing?How does this impact your businessand strategy around engagement?How are you positioned to keep up in thischanging landscape? Where do you needto adapt?
  15. 15. MATUREYOUR CULTUREhttp://darimonline.org/smpw
  16. 16. John Fitch’s Steam Engine
  17. 17. John Fitch’s Steam Engine
  18. 18. THIS SUMMER•  Full day of learning together•  Case studies•  Workshop a social media strategy foryour school
  19. 19. JDS Social Media Academy•  2013-14 academic year•  Training, coaching, projects•  Matching funds•  Participate by community, or individually•  50% paid for by AVI CHAI Foundation

×