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QR Codes 101: What You Need to Know Webinar

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An introduction to QR codes and their use in Jewish education, by guest expert David Gerber of The QR Project

An introduction to QR codes and their use in Jewish education, by guest expert David Gerber of The QR Project

Published in: Education, Technology, Business

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  • Background of the project, history, supporters If you are playing along…here is why: to get an idea of what QRs can do, and to see why you shouldn’t use QR codes on electronic materials Here is what I want to do today: Tell you why mobile technology is important, the background and basics of QR codes, including how to make them, and some ideas for using them in innovative ways.
  • What is mobile technology significant?
  • 18-44 = 66%
  • Shows market share….people are gravitating to OS that provide full access to web browsing and media. Mobile phones are going beyond business (decreace in RIM). Google and IOS are the most QR code friendly OSes
  • Challenges of technological takeover. QR codes can be a way to get best of both worlds…hard copies with multimedia potential
  • QR codes have been in use since the early 90s. Apps like ShopSavvy, which allow consumers to have more buying confidence have increased the popularity of barcode scanners (free) on smartphones. We are beginning to see the marketing and outreach potential of this technology.
  • QR codes can come in all shapes and sizes
  • Make mention of logos, spacing
  • The QR Codes that are failing are doing so because they are not adhering to this rule
  • You can use QR codes to enhance, but not replace, I’ll talk about that more in a moment
  • Talk about age of students, results
  • Also talk about action items
  • Transcript

    • 1.
      • There will be some opportunities to play along during the webinar, so if you do not have a QR code scanner, consider downloading one of the following apps:
      • Android – Barcode Scanner by Zxing Team
      • iPhone – Qrafter by Kerem Erkan
      • Blackberry – QR Code Scanner Pro by The Jared Co.
      • Others – Upcode by Upcode Mobile Solutions
    • 2. Effectively integrating mobile technology into our communities
    • 3.
      • US sales of smartphones will likely grow from 67 million to 95 million in 2011, and become the highest-selling consumer electronic device category
      • According to Nielson, 43% of US mobile phone users have a smartphone. They expect smartphones to become the majority by the end of 2011
      • Morgan Stanley Research estimates sales of smartphones will exceed those of PCs in 2012
    • 4. ***53% of people who scan QR codes are between the ages of 18-34
    • 5.  
    • 6.
      • People are more likely to delete an email without reading it than throw away a letter without reading it
      @
    • 7.  
    • 8.  
    • 9. Quiet Zone Alignment Content Zone
    • 10.
      • What Type of Content Can a QR Code Hold
        • URLs (Web addresses)
        • SMS/Email Messages
        • Social Media (Facebook, Twitter, Google+)
        • Photos/Videos
        • Plain Text
        • Payment Links
        • Contact Information
        • GPS Information
    • 11.
      • Step 1: Download and open a QR Code Scanner
      • Step 2: Center the QR code in your scanner
      • Hold steady until the scanner reads the code
    • 12.  
    • 13.  
    • 14.  
    • 15.  
    • 16.  
    • 17.  
    • 18.  
    • 19.
      • The QR code must be easier, faster, and more interesting than typing a URL into your phone’s web browser
    • 20.  
    • 21.  
    • 22.  
    • 23.
      • Not everyone has a smart phone
    • 24.
      • Not everyone has a smart phone
      • Not everyone has a barcode scanner
    • 25.  
    • 26.  
    • 27.
      • Education
      • Conservation
      • Outreach
    • 28.  
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.