SYNAGOGUES AS NETWORKS(and your role as Rabbi to get from here to there) Lisa Colton Chief Learning Officer, See3 Communications Founder and President, Darim Online 434.977.1170 x 301 email@example.com @darimonline @lisacolton
WHAT IS A SYNAGOGUE?WHAT IS A COMMUNITY?
Martin Buber“Collectivity is not a binding, but a bundling together;individuals packed together, armed and equipped incommon, with only as much life from man to man aswill inflame the marching step … community… is thebeing no longer side by side but with one another of amultitude of persons… [While] collectivity is based onan organized atrophy of personal existence,community [is based] on its increase and confirmationin life lived toward one another.Between Man and Man, 2002
Max WeberTraditional, where our being together seemsnormative, as a given;Charismatic, temporary experiences whereemotional bounds are at the center;Instrumental Rational, where specific rulesand procedures guide how we interact; andValue Rational, where shared values andvision guide how we relate to one another.
Working UnderstandingIn community, people are bound togetherprimarily by a shared sense of mutualresponsibility toward one another (asan intrinsic value), not because they haveto, not only during transitory liminalmoments in their life, and not basedprimarily on a transactional relationship.
“Organizations no longer havea monopoly on organizing.” -Clay Shirky
Flying: CongregationBeth Elohim, Brooklyn
Traditional Mindset: Hub & Spokes
Network Mindset“connect and collaborate” rather than “command and control”
SO, HOW DO WE DO IT?1. Open Yourself Up2. Know & Knit the Network3. Network Weavers and CEOs4. Think Differently About Measurement and Risk
Fortress: Insiders in, Outsiders out
Sponge: Constant flow in and out
• What is public or transparent information?• Who is inside or outside of our community?• What is „membership‟?• Where do we need to hire expertise?• How are we evaluating progress towards our mission and goals?Leadership: Questioning Assumptions
Improving the Health of Your Network
Know & Knit the Network know the net -- see the map of how things really work knit the net -- adjust the network for improvements Mapping can illuminate keyopportunities for action and investment http://ccc.georgkolb.com/
LinkedIn Labs Network Visualizations
Listen.Temple Israel, Memphis Facebook Page
Socialize.Temple Israel, Memphis Facebook Page
NETWORK WEAVERSJune Holley‟s Definition: A NetworkWeaver is someone who is aware of thenetworks around them and explicitlyworks to make them healthier (moreinclusive, bridging divides).Network Weavers do this by connectingpeople strategically where there‟spotential for mutual benefit, helpingpeople identify their passions, andserving as a catalyst for self-organizinggroups.
Network Weaver Roles Connector Catalyst Network Guardian Connects people. Helps put in place systems forGets network building started. networks: communications, Build social culture. training, support, etc. Self-Organized Network Facilitator Project Coordinator Helps convene people to set Helps coordinate up a more explicit and self-organized projects. focused network. Every community needs all of these roles. Which are you? What does your community need?
Rabbi Rachel Nussbaum, Kavana Cooperative“Many of Kavana‟s most successful programs have communitybuilding as a core goal, and use some degree of socialengineering as a means to this end. Our home-hospitalityShabbat program, for example, is deceptively simple in that isrequires no space, rental, (partners host small groups in theirown home for Shabbat dinner on designated dates), noprogramming supplies or food (means are potluck), and noformal curriculum (each host family is encourage to share howit celebrates Shabbat). But behind the scenes, this is one ofthe more complex (and administratively labor-intensive)programs that Kavana runs... As the rabbi of the community,nothing is more gratifying to me than knowing that the matcheswe make sometimes lead to genuine friendships and a truesense of social connection.”
YOU ARE THE CEO: CHIEF ENGAGEMENT OFFICER
Questioning Assumptions “Our congregation‟s leadership engages in ongoing discussions regarding how to best spend our resources to fulfill our mission. I now understand that we have been acting in a bubble, often divorced from the needs, desires, and perspective of our membership. —Rabbi Michael White, Temple Sinai of Roslyn Heights
Meaningful Social Connections “We had tried social programming in the pastDrivers for Overall but never got the turnout we hoped for, whichSatisfaction and Personal led us to conclude (wrongly) that people didGrowth not want to make social connections through(in order of relative strength) the Religious School. Measuring Success• Vision and values of helped us develop a targeted follow-upsynagogue resonate. survey to probe deeper about social• Rabbi‟s vision of Jewish life connections. That led to an “aha moment”resonates. when we learned that people do want to• Meaningful social make social connections, they just do notconnections developed. want us to add new events to their calendars. When we realized that, we took steps to build socializing and community- building into existing events.” —Barri Waltcher, VP and Chair of Religious School Committee, Temple Shaaray Tefila
WE NEEDTO THINKDIFFERENTLYABOUT RISK
TILL THE SOIL BEFORE YOU PLANT• Institutional Values, Identity and Boundaries• Policies and Procedures• Financial Considerations• Culture Change• What To Measure!