Northern NJ Social Media Boot Camp

standing together. moving forward. Welcomes you to the SOCIAL MEDIA BOOT CAMP Thank you to the Berrie Fellows Leadership Program and UJA NNJ for making this program possible

DARIM ONLINE Overview • Social Tagging • Social media definitions and theory • How to think strategically about social media tools • What does it mean for congregations? • How change occurs: The origin of the Boot Camp • What is the Social Media Boot Camp INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE What is Tagging? INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Nonproﬁt Technology Network conference 692 images from many users INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Jeff Pulver’s Social Tagging • What you need: – Find your red name tag (in folder) – Write your personal TAG LINE. – Grab the small stickers and a pen • What to do: – Chat with someone. Tag them! – Talk to at least 5 people in 10 min – Come back in here when I holler! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Wordle.com • Create your own tag cloud • Wordle.com • TagCrowd.com INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Communications Revolution INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Social Media: No Longer Only on the Margins INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Be Goal Oriented • Technology is a tool. • Success of a tool is if it helps you achieve your goals. • Thus, critical to know your goals and then determine which tool(s) to used in which ways. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE What is Social Media? The Term “Social Media” refers to online tools (web sites) that depend on user contributions and interactions between people to build shared meaning and value. It is: • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one- directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth and strength of communities around a particular shared interest. • Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE “Social media means Old and New Paradigms ‘group action just got easier’” - Clay Shirky Institution Huge resources spent to coordinate Institution acts as the coordinating & bring people into the institution infrastructure to support and empower the people INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Using Networks Smartly Circle represents current “community”, Unaffiliated but strongly the tight(er) inner connected. Prospective network. members! Affiliated, but not well connected to the These are your community as a whole. 80/20 people: At risk for dropping Mavens and dropping out at key moments, Connectors & good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Ambient Awareness • See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 • JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw • “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Thinking Strategically: POST 1. PEOPLE: Identify audience(s) – Understand their technographics profile 2. OBJECTIVES – What are you goals and objectives for this audience? – Listening to needs, energizing alumni, connecting like minded people… 3. What is the STRATEGY to reach these goals? – A plan (with room to grow) – Implications of the plan (privacy policies, training, etc.) – Who is in charge? Who is participating? – How to evaluate vendors/products 4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE The Social Technographics Ladder • Groundswell, by Forrester research INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Temple Sinai, Oakland, CA: Facebook • Facebook strategy • Listening carefully, capitalizing on opportunities • Little time, great skill, prioritization • Integrated with other marketing & communications INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Beth Israel, VA: Preschool Blog • CBI Preschool • Share what’s going on inside with interested parties outside • Reinforce learning at home • Demonstrate value beyond the obvious • Embed video INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Sixth and I Synagogue, DC: Twitter INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Official and Unofficial Outposts Find relevant conversations and contribute value INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Q/A and Discussion • What are you already doing with social media? • Where are you stuck or have questions? • What questions does this “communications revolution” bring up for you? INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Boot Camp: Next Steps • Listening and POST homework – More on this after lunch • Suggested reading list: – “Here Comes Everybody”, Clay Shirky – “Groundswell”, Charlene Li & Josh Bernoff – “Free” by Chris Anderson • Come to webinars! – Schedule in your folder, emails prior to each • Focused coaching and consulting • Feel free to be in touch anytime! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Connecting and Sharing INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Sharing • Learning from each other • Building community • Links to webinars and other resources • www.nnjbootcamp.org INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Posting • “New Post” • Add tags! • Publish! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE What’s Next 12:00-12:30 LUNCH! (and setting up rooms for afternoon) 12:30-12:40 Choose afternoon session and get settled 12:40-1:55 Afternoon Session I 2:00-3:15 Afternoon Session II (see back of agenda for where to go in each session block) 3:20-4:00 Back here to wrap up INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Applying Innovation to Existing Models INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Sometimes Requires Redesigning The System INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Why is it Important to Listen? INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE • Observe How do we • Ask questions Listen? • Invite dialogue INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Listening Skills KEYWORDS: BEHAVIORS: Name of org What to look for Acronyms When/how to respond Key Staff How to delegate responsibilities URL, blog name Capitalizing on Tag line opportunities Other key players/orgs in your community/field Important field terms INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Listening Skills INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Listening Tools INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Listening Tools Check @ replies! Create and use relevant searches INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Listening Tools Google Reader Subscribe to RSS feeds, and organize Browse new content quickly and regularly to be able to participate in conversations INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Homework #1 Set up listening tools and systems in your organization. Who will listen? What tools will they use? How will they respond to opportunities identified? Share your experience on the blog. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE P.O.S.T. • People – Be Specific! And know their online behaviors. • Objectives – What are your goals for this group? What are their goals? • Strategy – Plan for how will your relationships with the people change. What else needs to happy to achieve your objectives? Who will be involved in the process? How will you evaluate your progress? • Technology – Choose the tool or tools to assist you. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE It’s about PEOPLE. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Objectives INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Homework #2 Complete your P.O.S.T. plan • Choose a P • Develop the O S and T • Share your plan on the blog • We’ll then match you with a consultant to help you design and implement the project INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Review 1. Set up listening structures, and share what you learn on the blog 2. Complete the POST planning and share on the blog 3. Do it by February 1 4. Put webinars in your calendar 5. Visit the blog or add to your RSS reader! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Sharing from Sessions • Ah Ha Moments? • New ideas? • What else do you need to know? • What other resources do you need to move forward? INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Wrapping up • Schedule of webinars in your folder -- add to your calendar! • Work on listening and POST homework - share on blog by Feb 1. • Call or email us anytime! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Reflections Flickr user: Rodelicious INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Mobile Evaluations 1. Pull out your cell phone! 2. Text “boot” to 30644 3. Respond to questions with a number 1-5, and send 4. Next question will appear INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

DARIM ONLINE Thank you! 1. Leave nametags - we will reuse 2. All materials will be available on the blog 3. Reach out to us anytime 4. Happy Hanukkah! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COMMUNITIES

Northern NJ Social Media Boot Camp

by Darim Online on Dec 15, 2009

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Northern NJ Social Media Boot Camp — Presentation Transcript