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NATE PRE-CONFERENCE<br />Introduction to Social Media and its Implications for Jewish Educators<br />Presented by Lisa Col...
PRE-CONFERENCE AGENDA<br />Getting in the “social” groove<br />New rules of the game<br />Facebook<br />Lunch<br />Bloggin...
PRE-CONFERENCE GOALS<br />Get comfortable<br />Get confident<br />Build vocabulary<br />Learn from others & teach others!<...
COMMUNICATIONS REVOLUTION<br />
COMMUNICATIONS REVOLUTION<br />
Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and aud...
Open and Democratic: It encourages voting, comments and the sharing of information.  For this reason it is seen as authent...
Conversational: Two (or more) way conversation rather than one-directional broadcast.  Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>What is Tagging?<b...
SOCIAL TAGGING<br />
Nonprofit Technology Network conference 2010<br />#10NTC<br />1008 images, 56 videos<br />
SOCIAL TAGGING<br />What you need:<br />Large nametag sticker.<br />Write your personal “TAG LINE”.<br />Grab the small st...
Tagging people in Facebook updates and photos<br />
5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change<br />
#1  THIS IS AN ATTENTION ECONOMY<br />
#2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
… Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
#3:  BE REAL<br />
Voice: Sixth & I Synagogue in DC<br />
Make it Personal<br />
Who is talking?<br />Why do you want to listen?<br />Do you want to engage?<br />PERSONAL & PERSONALITY<br />
Write a status update that has <br />personality and a distinct <br />(and authentic) voice.<br />PERSONAL & PERSONALITY<b...
#4: <br />ADD <br />VALUE<br />
Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for...
Your Unique Value<br />
Your Unique Value<br />Identify a “target audience”<br />Write a “value-added” Facebook status update.<br />
#5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are yo...
Real Life Example<br />
Source: Flickr user JYRO<br />
Source: Flickr user Rick Neves<br />
Source: Flickr user divemasterking2000<br />
NEXT SECTIONS<br />Facebook, Blogging and Twitter<br />Why it matters<br />Getting started<br />Build vocabulary<br />How ...
RELATIONSHIPS<br />
Ambient Awareness<br />See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008<br />JewPoint0.org blog post...
News Feed<br />
Personal Profile<br />
Friend Lists & Privacy<br />
Listening on Facebook<br />
Tagging <br />
Tagging <br />
Facebook Pages<br />
Facebook Pages<br />
Facebook Pages<br />
What is this Facebook Page achieving?<br />
How about these?<br />
UserGeneratedContent<br />
Facebook Usernames<br />
Facebook Groups<br />
LUNCH!<br />
Blogging<br />Blogger<br />Wordpress<br />
Blogging Admin<br />
Blogging<br />
What’s happening in this blog post?<br />
What’s happening in this blog post?<br />
Resources to Use<br />Ellen Dietrick- @ellen987  <br />Director of Early Childhood Education, Temple Beth Shalom, Needham,...
Twitter Vocabulary<br />@ denotes username<br />RT = “ReTweet”<br />DM = Direct Msg<br /># denotes hashtag<br />
Voice on Twitter<br />
Adding Value on Twitter<br />
Listening on Twitter<br />
Searches on Twitter<br />
Example of Hashtags, #JED21<br />
Hashtagfor ourconference:#nateseattle<br />
Beginners:With Robyn to start your accountNext stage:With Lisa to critique your feeds<br />
http://bit.ly<br />
Advanced Tools<br />Hootsuite and Tweetdeck:  Twitter “dashboards”<br />
Twitter Dashboards<br />
Want to learn more?<br />Recommended Reading<br />Recommendations:<br />Rabbi List:<br />http://twitter.com/#!/list/synago...
BONUS TOOLS!<br />
Google Docs<br />
Google Docs<br />
Google Forms<br />
Wikis<br />
GenBook<br />
LotsaHelpingHands<br />
Your Favorite Tools?<br />
IT’S NOT ABOUT TECHNOLOGY<br />
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Nate preconference

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Lisa Colton's presentation for the NATE pre-conference on using social media in Jewish education, January 2011

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Transcript of "Nate preconference"

  1. 1. NATE PRE-CONFERENCE<br />Introduction to Social Media and its Implications for Jewish Educators<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />http://bit.ly/natepre<br />
  2. 2. PRE-CONFERENCE AGENDA<br />Getting in the “social” groove<br />New rules of the game<br />Facebook<br />Lunch<br />Blogging<br />Twitter<br />Google Docs & Wikis<br />Bonus Tools & Gadgets<br />
  3. 3. PRE-CONFERENCE GOALS<br />Get comfortable<br />Get confident<br />Build vocabulary<br />Learn from others & teach others!<br />No apologies<br />Think tachlis and big picture<br />Make the most of the conference!<br />Others?<br />
  4. 4. COMMUNICATIONS REVOLUTION<br />
  5. 5. COMMUNICATIONS REVOLUTION<br />
  6. 6. Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  7. 7. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  8. 8. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  9. 9. Communal: Supports formation, growth & strength of communities around a particular shared interest.
  10. 10. Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>What is Tagging?<br />
  11. 11. SOCIAL TAGGING<br />
  12. 12. Nonprofit Technology Network conference 2010<br />#10NTC<br />1008 images, 56 videos<br />
  13. 13. SOCIAL TAGGING<br />What you need:<br />Large nametag sticker.<br />Write your personal “TAG LINE”.<br />Grab the small stickers and a pen<br />What to do:<br />Chat with someone. Introduce yourself, learning something about them.<br />Tag them! Write a word on a small sticker and <br />Talk to at least 5 people in 10 min<br />Come back in here when I holler!<br />
  14. 14. Tagging people in Facebook updates and photos<br />
  15. 15. 5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change<br />
  16. 16. #1 THIS IS AN ATTENTION ECONOMY<br />
  17. 17. #2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
  18. 18. … Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
  19. 19. #3: BE REAL<br />
  20. 20. Voice: Sixth & I Synagogue in DC<br />
  21. 21. Make it Personal<br />
  22. 22. Who is talking?<br />Why do you want to listen?<br />Do you want to engage?<br />PERSONAL & PERSONALITY<br />
  23. 23. Write a status update that has <br />personality and a distinct <br />(and authentic) voice.<br />PERSONAL & PERSONALITY<br />
  24. 24. #4: <br />ADD <br />VALUE<br />
  25. 25. Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 or 1:20 ratio<br />
  26. 26. Your Unique Value<br />
  27. 27. Your Unique Value<br />Identify a “target audience”<br />Write a “value-added” Facebook status update.<br />
  28. 28. #5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
  29. 29. How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are you positioned to keep up?<br />
  30. 30. Real Life Example<br />
  31. 31. Source: Flickr user JYRO<br />
  32. 32. Source: Flickr user Rick Neves<br />
  33. 33. Source: Flickr user divemasterking2000<br />
  34. 34. NEXT SECTIONS<br />Facebook, Blogging and Twitter<br />Why it matters<br />Getting started<br />Build vocabulary<br />How to use it well<br />
  35. 35.
  36. 36. RELATIONSHIPS<br />
  37. 37. Ambient Awareness<br />See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008<br />JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw<br />“Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED<br />
  38. 38. News Feed<br />
  39. 39. Personal Profile<br />
  40. 40. Friend Lists & Privacy<br />
  41. 41. Listening on Facebook<br />
  42. 42. Tagging <br />
  43. 43. Tagging <br />
  44. 44. Facebook Pages<br />
  45. 45. Facebook Pages<br />
  46. 46. Facebook Pages<br />
  47. 47. What is this Facebook Page achieving?<br />
  48. 48. How about these?<br />
  49. 49. UserGeneratedContent<br />
  50. 50. Facebook Usernames<br />
  51. 51. Facebook Groups<br />
  52. 52. LUNCH!<br />
  53. 53. Blogging<br />Blogger<br />Wordpress<br />
  54. 54. Blogging Admin<br />
  55. 55. Blogging<br />
  56. 56. What’s happening in this blog post?<br />
  57. 57. What’s happening in this blog post?<br />
  58. 58. Resources to Use<br />Ellen Dietrick- @ellen987 <br />Director of Early Childhood Education, Temple Beth Shalom, Needham, MA<br />Greenfield Hebrew Academy blog:<br />http://www.ghachildhood.com/<br />Teacher Tom:<br />http://teachertomsblog.blogspot.com/<br />The Living Classroom (photography!)<br />http://thelivingclassroom.wordpress.com/<br />
  59. 59.
  60. 60.
  61. 61. Twitter Vocabulary<br />@ denotes username<br />RT = “ReTweet”<br />DM = Direct Msg<br /># denotes hashtag<br />
  62. 62. Voice on Twitter<br />
  63. 63. Adding Value on Twitter<br />
  64. 64. Listening on Twitter<br />
  65. 65. Searches on Twitter<br />
  66. 66.
  67. 67.
  68. 68. Example of Hashtags, #JED21<br />
  69. 69. Hashtagfor ourconference:#nateseattle<br />
  70. 70. Beginners:With Robyn to start your accountNext stage:With Lisa to critique your feeds<br />
  71. 71. http://bit.ly<br />
  72. 72. Advanced Tools<br />Hootsuite and Tweetdeck: Twitter “dashboards”<br />
  73. 73. Twitter Dashboards<br />
  74. 74. Want to learn more?<br />Recommended Reading<br />Recommendations:<br />Rabbi List:<br />http://twitter.com/#!/list/synagogue/rabbis<br />Synagogue List:<br />http://twitter.com/#!/list/synagogue/synagogues<br />
  75. 75. BONUS TOOLS!<br />
  76. 76. Google Docs<br />
  77. 77. Google Docs<br />
  78. 78. Google Forms<br />
  79. 79. Wikis<br />
  80. 80. GenBook<br />
  81. 81. LotsaHelpingHands<br />
  82. 82. Your Favorite Tools?<br />
  83. 83.
  84. 84. IT’S NOT ABOUT TECHNOLOGY<br />
  85. 85. John Fitch’s Steam Engine<br />
  86. 86. John Fitch’s Steam Engine<br />
  87. 87. WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />
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