NATE: Marketing & Communications
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NATE: Marketing & Communications

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Lisa Colton's presentation to #Nateseattle Feb 1, 2011

Lisa Colton's presentation to #Nateseattle Feb 1, 2011

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NATE: Marketing & Communications NATE: Marketing & Communications Presentation Transcript

  • Marketing & Communications
    in a Social Media Age
    Facebook, Twitter and Blogging for Jewish Educators
    Presented by Lisa Colton
    lisa@darimonline.org • 434.977.1170
    @DarimOnline • facebook.com/DarimOnline
    http://slidesha.re/darimnate1
  • COMMUNICATIONS REVOLUTION
  • COMMUNICATIONS REVOLUTION
  • Characteristics of Social Media
    • Participatory: It blurs the line between producer and consumer, media and audience.
    • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
    • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
    • Communal: Supports formation, growth & strength of communities around a particular shared interest.
    • Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 5 New Rules of the Game
    Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
  • #1 THIS IS AN ATTENTION ECONOMY
  • #2
    Listen
    And…
    Temple Israel, Memphis Facebook Page
  • … Be Conversational
    Temple Israel, Memphis Facebook Page
  • Notice
    the
    Action
  • #3: ADD VALUE & BE GENEROUS
  • Their goals
    Your goals
  • Social Content is Social Capital
    Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
    Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
    1:12 or 1:20 ratio
  • Your Unique Value
  • BE A PLATFORM FOR SHARING, CROWDSOURCING
  • #4: BE REAL
  • Voice: Sixth & I Synagogue in DC
  • Make it Personal
  • #5: Prepare for Constant Change:
    Anticipate The Shifting Market & Be Nimble
  • How is parenting and family life changing?
    How does this impact your business and “product” delivery?
    How are you positioned to keep up?
  • Real Life Example
  • #6:
    STAFFING,
    JOB DESCRIPTIONS
    &
    PROF DEV
  • John Fitch’s Steam Engine
  • John Fitch’s Steam Engine
  • The Networked Nonprofit
    Join the online book club to discuss The Networked Nonprofit:
    http://on.fb.me/netnonbookclub
  • WANT MORE?
    Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
    Express interest here:
    http://bit.ly/darimedinfo
    Applications available this spring.
  • IT’S NOT ABOUT TECHNOLOGY