NAJDS - Foundations of Social Media

The Foundations of Social Media:Facebook, Twitter and Social Media’s Implications for Jewish Day Schools Presented by Lisa Colton, Founder & President Darim Online Lisa@darimonline.org 434.977.1170

Characteristicsof Social MediaParticipatoryOpen & DemocraticConversationalCommunalConnected

#1 THIS IS AN ATTENTION ECONOMY

#2:ADDVALUE

Social Content is Social Capital• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.• 1:12 or 1:20 ratio

#3: BE REAL

Temple Israel, Memphis Facebook Page

Voice: Sixth & I Synagogue in DC

Listening isParamount

#4 INVEST IN, DEVELOP & LEVERAGE NETWORKS

Use Networks Smartly Circle represents current “community”,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.

BuildNetworks:Make itPersonal

ConnectPeopleto EachOther!

Ask Questions:Be a PlatformFor Conversation

UserGenerated Content

#5: Shifts in Power

Unofficial Outposts Find places where your target audience goes. Participate in the conversation. Add value, educate, include links. Use your “listening” to identify these places.

Real Life Example

Prepare for Constant Change:Anticipate The Market & Be Nimble

IT’S NOT ABOUT TECHNOLOGY

John Fitch’s Steam Engine

GROUNDSWELL’s P.O.S.T.1. PEOPLE: Identify audience(s)2. OBJECTIVES you goals and – What are for this audience? objectives – What are your audience’s goals?3. What is the STRATEGY to reach these goals?4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!

Slides are posted here:http://slidesha.re/najds-socialmedia Contact info: Lisa Colton, Darim Online Lisa@darimonline.org 434.977.1170 Facebook.com/darimonline Twitter: @darimonline

NAJDS - Foundations of Social Media

by Darim Online on Jan 16, 2012

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NAJDS - Foundations of Social Media — Presentation Transcript