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Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
Naase 2010
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Naase 2010

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Presentation by Lisa Colton at NAASE 2010

Presentation by Lisa Colton at NAASE 2010

Published in: Technology, Business
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  • 1. The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
  • 2.
    • COMMUNICATIONS REVOLUTION
  • 3.
    • COMMUNICATIONS REVOLUTION
  • 4.
    • Use Networks Smartly
    Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
  • 5.
    • Characteristics of Social Media
    • Participatory : It blurs the line between producer and consumer, media and audience.
    • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy .
    • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging.
    • Communal: Supports formation, growth & strength of communities around a particular shared interest.
    • Connected: Thrives on being connected , rather than being territorial and proprietary.
  • 6.
    • LISTENING with FACEBOOK
    Source: Flickr user andyadontstop
  • 7.
    • Facebook
    www.facebook.com/templeisrael Take advantage of tools Participation
  • 8.
    • Open
    • Your
    • Ears
    Temple Israel, Memphis Facebook Page
  • 9.
    • Open
    • Your
    • Ears
    Temple Israel, Memphis Facebook Page
  • 10.
    • Open
    • Your
    • Ears
    Temple Sinai, Oakland, CA
  • 11.
    • See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008
    • JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
    • “ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
    Ambient Awareness
  • 12. #1 Social media is continuing to evolve. Fast. ENGAGING with TWITTER
  • 13. Voice: Sixth & I Synagogue in DC
  • 14. Twitter Basics
  • 15. A Person, Not Just A Brand
  • 16.
    • Authenticity buys attention
    • How can you make your work personal?
    Social Means: Make It Human
  • 17. Real Life Example
  • 18.
    • Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
    • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
    • 1:12 or 1:20 ratio
    Social Content is Social Capital
  • 19.
    • CBI Preschool
    • Share what’s going on inside with interested parties outside
    • Reinforce learning at home
    • Demonstrate value beyond the obvious
    • Embed video
    Beth Israel, VA: Preschool Blog
  • 20.
    • Examples:
    • CNN iReport
    • Tags in Flickr, blogs, Youtube
    • Crowdsource by asking questions (learn, connect, engage, respond)
    • Guest bloggers
    • Hashtags on Twitter
    Invite User Generated Content
  • 21.
    • Find places where your target audience goes.
    • Participate in the conversation. Add value, educate, include links.
    • Use your “listening” to identify these places.
    Unofficial Outposts
  • 22.
    • It’s a Tool
    Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.
  • 23.
    • PEOPLE: Identify audience(s)
      • Understand their technographics profile
    • OBJECTIVES
      • What are you goals and objectives for this audience?
      • Listening to needs, energizing alumni, connecting like minded people…
    • What is the STRATEGY to reach these goals?
      • A plan (with room to grow)
      • Implications of the plan (privacy policies, training, etc.)
      • Who is in charge? Who is participating?
      • How to evaluate vendors/products
    • Determine the specifics of the TECHNOLOGIES
    • you’ll use. Implement, measure, refine!
    Thinking Strategically: POST
  • 24. Community Building Source: Flickr user JYRO
  • 25. Community Building Source: Flickr user Rick Neves
  • 26. Community Building Source: Flickr user divemasterking2000
  • 27.
    • Stay nimble - Change will continue
    • Know what you want to measure and how you’ll know if you’re successful
    • Think about staffing and guidelines
    • Address your whole culture, not just marketing & Fundraising.
    FINAL THOUGHTS
  • 28.
    • John Fitch’s Steam Engine
  • 29.
    • John Fitch’s Steam Engine
  • 30. IT’S NOT ABOUT TECHNOLOGY

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