Naase 2010

The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170

COMMUNICATIONS REVOLUTION

Use Networks Smartly
Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.

Characteristics of Social Media
Participatory : It blurs the line between producer and consumer, media and audience.
Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy .
Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected , rather than being territorial and proprietary.

LISTENING with FACEBOOK
Source: Flickr user andyadontstop

Facebook
www.facebook.com/templeisrael Take advantage of tools Participation

Open
Your
Ears
Temple Israel, Memphis Facebook Page

Open
Your
Ears
Temple Sinai, Oakland, CA

See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008
JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
“ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
Ambient Awareness

#1 Social media is continuing to evolve. Fast. ENGAGING with TWITTER

Voice: Sixth & I Synagogue in DC

Twitter Basics

A Person, Not Just A Brand

Authenticity buys attention
How can you make your work personal?
Social Means: Make It Human

Real Life Example

Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
1:12 or 1:20 ratio
Social Content is Social Capital

CBI Preschool
Share what’s going on inside with interested parties outside
Reinforce learning at home
Demonstrate value beyond the obvious
Embed video
Beth Israel, VA: Preschool Blog

Examples:
CNN iReport
Tags in Flickr, blogs, Youtube
Crowdsource by asking questions (learn, connect, engage, respond)
Guest bloggers
Hashtags on Twitter
Invite User Generated Content

Find places where your target audience goes.
Participate in the conversation. Add value, educate, include links.
Use your “listening” to identify these places.
Unofficial Outposts

It’s a Tool
Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.

PEOPLE: Identify audience(s)
Understand their technographics profile
OBJECTIVES
What are you goals and objectives for this audience?
Listening to needs, energizing alumni, connecting like minded people…
What is the STRATEGY to reach these goals?
A plan (with room to grow)
Implications of the plan (privacy policies, training, etc.)
Who is in charge? Who is participating?
How to evaluate vendors/products
Determine the specifics of the TECHNOLOGIES
you’ll use. Implement, measure, refine!
Thinking Strategically: POST

Community Building Source: Flickr user JYRO

Community Building Source: Flickr user Rick Neves

Community Building Source: Flickr user divemasterking2000

Stay nimble - Change will continue
Know what you want to measure and how you’ll know if you’re successful
Think about staffing and guidelines
Address your whole culture, not just marketing & Fundraising.
FINAL THOUGHTS

John Fitch’s Steam Engine

IT’S NOT ABOUT TECHNOLOGY

Naase 2010

by Darim Online on Mar 09, 2010

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Naase 2010 — Presentation Transcript