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Naase 2010
 

Naase 2010

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Presentation by Lisa Colton at NAASE 2010

Presentation by Lisa Colton at NAASE 2010

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    Naase 2010 Naase 2010 Presentation Transcript

    • The Commandments of Social Media: Facebook, Twitter and Social Media’s Implications for the Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
      • COMMUNICATIONS REVOLUTION
      • COMMUNICATIONS REVOLUTION
      • Use Networks Smartly
      Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
      • Characteristics of Social Media
      • Participatory : It blurs the line between producer and consumer, media and audience.
      • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy .
      • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging.
      • Communal: Supports formation, growth & strength of communities around a particular shared interest.
      • Connected: Thrives on being connected , rather than being territorial and proprietary.
      • LISTENING with FACEBOOK
      Source: Flickr user andyadontstop
      • Facebook
      www.facebook.com/templeisrael Take advantage of tools Participation
      • Open
      • Your
      • Ears
      Temple Israel, Memphis Facebook Page
      • Open
      • Your
      • Ears
      Temple Israel, Memphis Facebook Page
      • Open
      • Your
      • Ears
      Temple Sinai, Oakland, CA
      • See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008
      • JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
      • “ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
      Ambient Awareness
    • #1 Social media is continuing to evolve. Fast. ENGAGING with TWITTER
    • Voice: Sixth & I Synagogue in DC
    • Twitter Basics
    • A Person, Not Just A Brand
      • Authenticity buys attention
      • How can you make your work personal?
      Social Means: Make It Human
    • Real Life Example
      • Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
      • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
      • 1:12 or 1:20 ratio
      Social Content is Social Capital
      • CBI Preschool
      • Share what’s going on inside with interested parties outside
      • Reinforce learning at home
      • Demonstrate value beyond the obvious
      • Embed video
      Beth Israel, VA: Preschool Blog
      • Examples:
      • CNN iReport
      • Tags in Flickr, blogs, Youtube
      • Crowdsource by asking questions (learn, connect, engage, respond)
      • Guest bloggers
      • Hashtags on Twitter
      Invite User Generated Content
      • Find places where your target audience goes.
      • Participate in the conversation. Add value, educate, include links.
      • Use your “listening” to identify these places.
      Unofficial Outposts
      • It’s a Tool
      Success of the tool is if it helps you achieve your goals. Thus, critical to know your goals and then determine which tool(s) to used in which ways.
      • PEOPLE: Identify audience(s)
        • Understand their technographics profile
      • OBJECTIVES
        • What are you goals and objectives for this audience?
        • Listening to needs, energizing alumni, connecting like minded people…
      • What is the STRATEGY to reach these goals?
        • A plan (with room to grow)
        • Implications of the plan (privacy policies, training, etc.)
        • Who is in charge? Who is participating?
        • How to evaluate vendors/products
      • Determine the specifics of the TECHNOLOGIES
      • you’ll use. Implement, measure, refine!
      Thinking Strategically: POST
    • Community Building Source: Flickr user JYRO
    • Community Building Source: Flickr user Rick Neves
    • Community Building Source: Flickr user divemasterking2000
      • Stay nimble - Change will continue
      • Know what you want to measure and how you’ll know if you’re successful
      • Think about staffing and guidelines
      • Address your whole culture, not just marketing & Fundraising.
      FINAL THOUGHTS
      • John Fitch’s Steam Engine
      • John Fitch’s Steam Engine
    • IT’S NOT ABOUT TECHNOLOGY