Mass. JED21: CJP Tech Fellows - Lisa Colton
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Mass. JED21: CJP Tech Fellows - Lisa Colton

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Mass. JED21: CJP Tech Fellows - Lisa Colton Mass. JED21: CJP Tech Fellows - Lisa Colton Presentation Transcript

  • Introduction to Social Media and its Implications for Jewish Educators
    Presented by Lisa Colton,
    Founder & President Darim Online
    Lisa@darimonline.org
    434.977.1170
    http://slidesha.re/darim-cjpteachers
  • AGENDA
    Networks
    Foundations of Social Media
    Illustrations of Common Tools
    Implications for Jewish Education
    Wrap up & Reflections
  • TODAY’S GOALS
    Get comfortable
    Get confident
    Build vocabulary
    Learn from others & teach others!
    No apologies
    Think tachlis and big picture
    Invest in your networks
    Others?
  • Where are your networks online?
    How do you leverage your networks?
  • Help others, and they’ll help you.Be a platform that’s mission centric, and audience focused.User generated content may be more valuable than your own.
  • Let’s Practice!
    Choose your best developed network, and post a question.
  • Characteristics of Social Media
    • Participatory: It blurs the line between producer & consumer, media & audience.
    • Open and Democratic:Encourages voting, comments and the sharing of information. Therefore seen as authentic and trustworthy.
    • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
    • Communal: Supports formation, growth & strength of communities around a particular shared interest.
    • Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 5 New Rules of the Game
    Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change
  • #1 THIS IS AN ATTENTION ECONOMY
  • #2
    Listen
    And…
    Temple Israel, Memphis Facebook Page
  • … Be Conversational
    Temple Israel, Memphis Facebook Page
  • Searches on Twitter
  • Example of Hashtags, #JED21
  • Your Opportunities to be
    Listening & Responding
  • #3: BE REAL
  • Voice: Sixth & I Synagogue in DC
  • Make it Personal
  • #4:
    ADD
    VALUE
  • Social Content is Social Capital
    Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
    Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
    1:12 or 1:20 ratio
  • Your Unique Value
    Identify a “target audience”
    Write a “value-added” Facebook status update.
    (See P.O.S.T. resources
    &worksheet on Diigo)
  • #5: Prepare for Constant Change:
    Anticipate The Shifting Market & Be Nimble
  • Shifts in Power / Service
  • How is parenting and family life changing?
    How does this impact your business and “product” delivery?
    How are you positioned to keep up?
  • Content isn’t dead. But the way we engage with it is changing.
    How do changes in the way we manage time and space impact Jewish education, programs, classrooms, teaching?
  • Source: Flickr user JYRO
  • Source: Flickr user Rick Neves
  • Source: Flickr user divemasterking2000
  • John Fitch’s Steam Engine
  • John Fitch’s Steam Engine
  • IT’S NOT ABOUT TECHNOLOGY
  • Poll Everywhere
    POLL EVERYWHERE
  • Wrap up
    What else do you need to know?
    What do you need from your peers?
    How can I help?
    *** add youtube and blogs somewhere.