Los Angeles JDS - PM

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Afternoon section of mini boot camp for Los Angeles area schools

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Los Angeles JDS - PM

  1. 1. SOCIAL MEDIA BOOT CAMP
  2. 2. AFTERNOON AGENDAWhat’s In Your ToolboxPOST Social Media StrategyA Few Words on NetworksConversational SkillsSocial Media Policies & Guidelines
  3. 3. Facebook• Photos and video• Algorithm• Comments &Shares• Communityconnections• Mobile• Insights/stats
  4. 4. Facebook Insights
  5. 5. Twitter• Mobile• Open• Easy to curate& be curated• Ease of listening• Real timeupdates
  6. 6. What is aHashtag?• Uses # toaggregate aconversation• Gets yourself inconversations• Develop anetwork• Often used forevents#JED21 #JEDCHAT#JDSACADEMY
  7. 7. Instagram• Archive• Classroomcontentcapture• Sync withotherchannels toleveragecontent andamplify
  8. 8. • Provide valuethrough curatedboards• Can work intocurriculum, forparents• Reuse & expandyear to year• Be re-pinned• Says a lot aboutyour school
  9. 9. Pinterest
  10. 10. YouTube• Benefit of achannel• Highly searched• Says a lot aboutwho you are• Can embedvideos on manyplatforms
  11. 11. AvoidShiny ObjectSyndrome!
  12. 12. Does theShoe Fit?PEOPLEOBJECTIVESSTRATEGYTECHNOLOGY
  13. 13. People Before Technology1. PEOPLE: Identify audience(s)2. OBJECTIVES– What are you goals andobjectives for this audience?– What are your audience’s goals?3. What is the STRATEGY to reachthese goals?4. Determine the specifics of theTECHNOLOGIES you’ll use.Implement, measure, refine!
  14. 14. People and Objectives
  15. 15. Strategy and Technology
  16. 16. BREAK
  17. 17. NETWORK BASICS
  18. 18. Nodes: entities in a network, usuallyindividuals.Periphery: Outer part of a network,individuals who are only connected tothe core through one or two people.Core: center of a network with denserties. Though most don’t know all others,they can access through directconnections.Hubs: People who are well connected toothers.Clusters: Sets of individuals who aresimilar in some way, and tend to interactfrequently. Often have own jargon,practice, culture, etc.
  19. 19. NETWORK WEAVERSA Network Weaver is someone who isaware of the networks around them andexplicitly works to make them healthier(more inclusive, bridging divides).Network Weavers do this by connectingpeople strategically where there’s potentialfor mutual benefit, helping people identifytheir passions, and serving as a catalyst forself-organizing groups.June Holley
  20. 20. Roles of Network WeavingConnectorCatalystGuardianCoordinatorFacilitatorBuilds trust, makes connections,gets network building startedIdentify needs, set upsystems, offers supportConvene people to growmore explicit and focusednetworkHelp coordinateself-organized projectsWho leads these responsibilities in your organization?
  21. 21. 1. Value earnsattention2. Focus on shareablecontent3. Design social intoprograms
  22. 22. #1. VALUE EARNS ATTENTION
  23. 23. What’s valuablefor your toppriorityaudience?
  24. 24. #2 SHAREABLE CONTENTHint: often about shared values and human insight, not org-focused.
  25. 25. Design For Social
  26. 26. Conversation Skills• Be a good listener!• Be generous and add value• Ask questions• Connect people• Add energy & emotion• Offer transparency• Humor makes it fun!• Be thankful
  27. 27. How do you translatesocial skills online?
  28. 28. Maturing your practicewith a social media policy“One should always be as flexible as a reed, and not as rigid as a cedar.”-Talmud, Taanit 20a.
  29. 29. Fear
  30. 30. Allocation of Resources
  31. 31. Get Everyone On The Same Page
  32. 32. Value theProcessPROCESScan be even morevaluable thanPRODUCT
  33. 33. Start With Your ValuesBased on your mission or brand,define a set of terms that can help steer your brand
  34. 34. Determine Your Social Media ValuesFrom these values, create guidelines to use when posting…ValueResponsivenessImpartialityWhat does this mean for your presence in thesocial media world?We will focus on listening to what others aresaying in our community and make a priorityto respond in a quick and informative manner.We will not take a stance on political issues inour posts nor offer recommendations that arenot grounded in facts.
  35. 35. What are your values?Now, what followsfor your policy?Brain Work:
  36. 36. Responding to Positive (and Neutral) ThingsWhen do you respond?Who should respond?What do you say?What are theimplications?How is this connectedto your brand?
  37. 37. Responding To Negative ThingsConsider the actual damage that will be doneShould you limit or moderate discussion within your community?Will hurtful commentsdamage your community?Where might people saythese things instead?Will it let you show howresponsive you are?
  38. 38. Guidelines For Your Community
  39. 39. Personal vs. Professional: PostingWhat is NOT okay to post ineach circumstance?•Posting as the organizationon organizational account•Posting as individual onorganizational account•Posting as an individual onindividual account
  40. 40. Free Download!www.darimonline.org/smpw
  41. 41. Free Download!www.darimonline.org/smpw
  42. 42. KEEP ON LEARNINGDarimonline.org/blogJDS Social Media Academy 2013-14JDS Academy Facebook Group#JDSacademy on TwitterBethKanter.orgIdealware.orgThe Nonprofit Facebook GuyWhere else?
  43. 43. PHEW!Last things:JEDLAB check inJDS Social Media Academyhttp://darimonline.org/jdsacademy201314

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