Does theShoe Fit?PEOPLEOBJECTIVESSTRATEGYTECHNOLOGY
People Before Technology1. PEOPLE: Identify audience(s)2. OBJECTIVES– What are you goals andobjectives for this audience?– What are your audience’s goals?3. What is the STRATEGY to reachthese goals?4. Determine the specifics of theTECHNOLOGIES you’ll use.Implement, measure, refine!
Nodes: entities in a network, usuallyindividuals.Periphery: Outer part of a network,individuals who are only connected tothe core through one or two people.Core: center of a network with denserties. Though most don’t know all others,they can access through directconnections.Hubs: People who are well connected toothers.Clusters: Sets of individuals who aresimilar in some way, and tend to interactfrequently. Often have own jargon,practice, culture, etc.
NETWORK WEAVERSA Network Weaver is someone who isaware of the networks around them andexplicitly works to make them healthier(more inclusive, bridging divides).Network Weavers do this by connectingpeople strategically where there’s potentialfor mutual benefit, helping people identifytheir passions, and serving as a catalyst forself-organizing groups.June Holley
Roles of Network WeavingConnectorCatalystGuardianCoordinatorFacilitatorBuilds trust, makes connections,gets network building startedIdentify needs, set upsystems, offers supportConvene people to growmore explicit and focusednetworkHelp coordinateself-organized projectsWho leads these responsibilities in your organization?
1. Value earnsattention2. Focus on shareablecontent3. Design social intoprograms
Value theProcessPROCESScan be even morevaluable thanPRODUCT
Start With Your ValuesBased on your mission or brand,define a set of terms that can help steer your brand
Determine Your Social Media ValuesFrom these values, create guidelines to use when posting…ValueResponsivenessImpartialityWhat does this mean for your presence in thesocial media world?We will focus on listening to what others aresaying in our community and make a priorityto respond in a quick and informative manner.We will not take a stance on political issues inour posts nor offer recommendations that arenot grounded in facts.
What are your values?Now, what followsfor your policy?Brain Work:
Responding to Positive (and Neutral) ThingsWhen do you respond?Who should respond?What do you say?What are theimplications?How is this connectedto your brand?
Responding To Negative ThingsConsider the actual damage that will be doneShould you limit or moderate discussion within your community?Will hurtful commentsdamage your community?Where might people saythese things instead?Will it let you show howresponsive you are?
Personal vs. Professional: PostingWhat is NOT okay to post ineach circumstance?•Posting as the organizationon organizational account•Posting as individual onorganizational account•Posting as an individual onindividual account