Los Angeles JDS --AM

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One day boot camp for LA area schools

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Los Angeles JDS --AM

  1. 1. ONE DAYSOCIAL MEDIABOOT CAMPBuckle up!Lisa ColtonChief Learning Officer,See3 CommunicationsPresident, Darim Onlinelisa@darimonline.org@darimonline@lisacolton
  2. 2. THE FOUNDATIONSOF SOCIAL MEDIAFOR JEWISHDAY SCHOOLSwifi name: St-guestpassword: templeguest
  3. 3. Mini Social Media Boot Camp• Foundations of Social Media• Finding Your Voice• Toolbox• Strategy: POST• A Primer on Networks• Social Media Policies & Guidelines
  4. 4. Traditional Mindset: Hub & Spokes
  5. 5. Network Mindset“connect and collaborate” rather than “command and control”
  6. 6. Characteristics of Social Media• Participatory: It blurs the line between producer andconsumer, media and audience.• Open and Democratic: It encourages comments,voting and sharing of information. For this reason it isseen as authentic and trustworthy.• Conversational: Two (or more) way conversationrather than one-directional broadcast. Is personal,specific, and engaging.• Communal: Supports formation, growth & strength ofcommunities around a particular shared interest.• Connected: Thrives on being connected, rather thanbeing territorial and proprietary.
  7. 7. EXAMPLE: JEDLAB• What is this?• Open, conversational, participatory,communal, connected…• What should we ask?
  8. 8. Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network5 New Rules of the Game
  9. 9. #1 THIS IS AN ATTENTION ECONOMY
  10. 10. #2ListenAnd…Temple Israel, Memphis Facebook Page
  11. 11. … Be SocialTemple Israel, Memphis Facebook Page
  12. 12. #3:ADDVALUE
  13. 13. Social Content is Social Capital• Social Capital is thevalue of connectionsbetween and amongnodes in socialnetworks.• Content should benewsworthy, unique,controversial, timelyimmediately usefuland/or funny.• 12:1 ratio of addingvalue.
  14. 14. Your Unique Value
  15. 15. #4: BE REAL
  16. 16. Voice: Sixth & I Synagogue in DC
  17. 17. Make itPersonal
  18. 18. FINDYOURVOICE
  19. 19. #5: Work To Improve The Health of the Network
  20. 20. Families,and parenting,are changing.
  21. 21. John Fitch’s Steam Engine
  22. 22. John Fitch’s Steam Engine
  23. 23. IT’S NOT ABOUT TECHNOLOGY
  24. 24. NEXT…Lunch (mmmmm)Your ToolboxPOST Social Media StrategyA Few Words on NetworksConversational SkillsSocial Media Policies & Guidelines

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