Network Mindset“connect and collaborate” rather than “command and control”
Characteristics of Social Media• Participatory: It blurs the line between producer andconsumer, media and audience.• Open and Democratic: It encourages comments,voting and sharing of information. For this reason it isseen as authentic and trustworthy.• Conversational: Two (or more) way conversationrather than one-directional broadcast. Is personal,specific, and engaging.• Communal: Supports formation, growth & strength ofcommunities around a particular shared interest.• Connected: Thrives on being connected, rather thanbeing territorial and proprietary.
EXAMPLE: JEDLAB• What is this?• Open, conversational, participatory,communal, connected…• What should we ask?
Attention EconomyBe SocialAdd ValueBe RealStrengthen the Network5 New Rules of the Game
Social Content is Social Capital• Social Capital is thevalue of connectionsbetween and amongnodes in socialnetworks.• Content should benewsworthy, unique,controversial, timelyimmediately usefuland/or funny.• 12:1 ratio of addingvalue.