Long Island Social Media Boot Camp Intro

standing together. moving forward. Understanding Social Media and Its Impact for Congregations: An Introduction to the Social Media Boot Camp Lisa Colton Founder & President Darim Online lisa@darimonline.org 434.977.1170

DARIM ONLINE Overview • Social media definitions and theory • How to think strategically about social media tools • What does it mean for congregations? • How change occurs: The origin of the Boot Camp • What is the Social Media Boot Camp INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Communications Revolution INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Social Media: No Longer Only on the Margins INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Be Goal Oriented • Technology is a tool. • Success of a tool is if it helps you achieve your goals. • Thus, critical to know your goals and then determine which tool(s) to used in which ways. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE What is Social Media? The Term “Social Media” refers to online tools (web sites) that depend on user contributions and interactions between people to build shared meaning and value. It is: • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one- directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth and strength of communities around a particular shared interest. • Connected: Thrives on being connected, making use of links to other sites, resources and people, rather than being territorial and proprietary. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE “Social media means Old and New Paradigms ‘group action just got easier’” - Clay Shirky Institution Huge resources spent to coordinate Institution acts as the coordinating & bring people into the institution infrastructure to support and empower the people INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Using Networks Smartly Circle represents current “community”, Unaffiliated but strongly the tight(er) inner connected. Prospective network. members! Affiliated, but not well connected to the These are your community as a whole. 80/20 people: At risk for dropping Mavens and dropping out at key moments, Connectors & good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community. INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE “These technologies are helping us to create an information and intimacy revolution, not driving us to interact less as some purport.” - Jake Brewer on Beth Kanter’s blog (beth.typepad.com) INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Ambient Awareness • See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 • JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw • “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Thinking Strategically: POST • PEOPLE: Identify audience(s) – Understand their technographics profile • OBJECTIVES – What are you goals and objectives for this audience? – Listening to needs, energizing alumni, connecting like minded people… • What is the STRATEGY to reach these goals? – A plan (with room to grow) – Implications of the plan (privacy policies, training, etc.) – Who is in charge? Who is participating? – How to evaluate vendors/products • Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE The Social Technographics Ladder • Groundswell, by Forrester research INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Temple Sinai, Oakland, CA: Facebook • Facebook strategy • Listening carefully, capitalizing on opportunities • Little time, great skill, prioritization • Integrated with other marketing & communications INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Beth Israel, VA: Preschool Blog • CBI Preschool • Share what’s going on inside with interested parties outside • Reinforce learning at home • Demonstrate value beyond the obvious • Embed video INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Sixth and I Synagogue, DC: Twitter INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE It’s About Technology… AND MUCH MORE. • Tools & Skills • Org & community culture • Business strategy • Staffing & priorities • Understanding the paradigm shift • Everyone’s business • What does the synagogue of the 21st century look like? • How do we get there? INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Long Island Social Media Boot Camp • 1 year, kickoff in fall • Live & online; group & private coaching • Professional development, support and encouragement Generously funded by • Synagogue specific INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

DARIM ONLINE Boot Camp: Next Steps • Team formation • Summer application (simple!) • Think about your goals • Take Stock • Summer reading: – “Here Comes Everybody”, Clay Shirky – “Groundswell”, Charlene Li & Josh Bernoff • Feel free to be in touch! INTERNET STRATEGIES FOR JEWISH ORGANIZATIONS AND THEIR COM UNITIES M

Long Island Social Media Boot Camp Intro

by Darim Online on Jul 06, 2009

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Long Island Social Media Boot Camp Intro — Presentation Transcript