Linked In for Nonprofits

Linkedin for Nonprofits
Debra AskanaseCommunity Organizer 2.0
June 1, 2011

About the presenter
Bring strategy into social media:
Engagement strategist; Founder, Community Organizer 2.0
Experience:
nonprofit professional, executive director, business strategy consultant
BA,Emory University
MBA, Bar Ilan University

The social media funnel

Facebook is akin to a family reunion, where you don’t always know everyone very well.
Linkedin is like a professional conference, act as you would at one. The best parts are the hallway conversations.
Twitter is a big party. Everyone wants to talk. Find a tribe and hang out in the corner with them.
As a professional tool, it is great for personalizing content, networking, and interacting directly with stakeholders on your Page.
Linkedin is a professional networking and information-gathering tool. Best used for individuals to share information, connect, and exchange ideas in groups
Great for connecting with individuals, finding those with similar interests, and sharing.
*h/t Chris Jarvis, Realizing Your Worth

Linkedin is all about utilizing connections

Today’s webinar
Start with goals
Optimize your Linkedin profile
Connect with others
Create a dynamic company profile
Using Linkedin Groups
Linkedin Answers strategy
Using Linkedin Events

Define your Linkedin goals:
Who are you looking for?
Flickr photo: http://www.flickr.com/photos/48372530@N00/2062571275/

Optimize your profile
http://www.flickr.com/photos/91273409@N00/454920412/

5 things you can do to optimize your personal profile right now
1. Complete profile to 100%
2. Optimize it for Linkedin search
3. Obtain 50 connections, ideally >100
4. Ask for five recommendations
5. Feed blog and presentations into your profile (through Linkedin applications)
Good karma tip: Recommend others!

Linkedin users understand influence
“Although a person may be connected to other people by six degrees of separation,
he or she is influenced only by those up to three degrees away”
http://hbr.org/web/2009/hbr-list/dynamics-of-personal-influence

Connect 3 ways using Linkedin
Degrees of connection (get introduced)
Groups (allow all to connect with you)
Inmail (Send Linkedin message to someone you don’t know)
Tip: Use Linkedin search to find people

Create a dynamic company profile

5 things you can do to optimize your company profile now
Identify 10 - 15 keywords that describe your organization and its interests
Set up a company profile
Feed blog posts, Twitter, to profile
Highlight products/services using Products/Services page
Assign someone to update regularly

Using Linkedin Groups

How to get the most from Groups
Be part of the industry conversations: join all groups associated with your cause & industry
Be helpful without promoting yourself – others will connect with you because of this
Comment on other discussions by adding value
Use groups to find potential collaborators, donors, connections
Establish personal connections with as many group members as possible

Groups formed around a single cause tend to be small and inactive
*associations are the exception
http://www.flickr.com/photos/jerryluk/511986105/in/pool-341524@N20/

Tips for managing your own Group
Make sure it’s about the content area, not your organization *exception: associations
Ask questions that encourage discussion
Be helpful without promoting yourself
Ask others to be administrators
Invite in your competition
Establish personal connections with as many group members as possible

Linkedin Answers strategy
Flickr photo:http://www.flickr.com/photos/38446022@N00/4589969792/

5 ways to take advantage of Answers
1. Set up RSS feed subscriptions for your area
2. Stay up to date in your field of expertise
3. Become an expert with “Best Answers in” designation
4. Ask the questions you really want to ask
5. Search Answers for great information, insights. potential collaborators and colleagues

Summary
Define goals first
Optimize your Linkedin profile
Find and connect with others
Optimize the company page
Use Linkedin Groups
Explore Linkedin Answers
List and use Linkedin Events

Resources
Instructions for setting up a company page (downloadable PDF)
http://www.hubspot.com/Portals/53/docs/linkedin.for.business.pdf
Tips for using Linkedin for nonprofits: http://nonprofit.about.com/od/socialmedia/a/Tips-For-Using-Linkedin-For-Nonprofits.htm
Demographics of Linkedin: http://marketing.linkedin.com/audience
Information about Linkedin premium accounts:
http://www.linkedin.com/subscriptionv2?displayProducts=&trk=nav_more_end_middle

Resources
Twitter chat about Linkedin:
“A weekly chat for people who have questions and / or advice on how to use LinkedIn effectively”
Hosted by @LinkedinExpert and @martinehunter on Twitter
Tuesdays, 8-9pm EST
A few active and helpful groups to start with on Linkedin:
Social Media for Nonprofit Organizations
Online Fundraising for Nonprofit Organizations
On Fundraising, Hosted by AFP
The Chronicle of Philanthropy

Linkedin Pro: Premium Features

Questions?

Thank You!
debra@communityorganizer20.com
(617) 682-2977
Twitter: @askDebra
Slideshare.net/debask

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