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Legacy Heritage Technology Breakout

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From the May, 2014 conference in Chicago

From the May, 2014 conference in Chicago

Published in: Technology, Business

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Transcript

  • 1. Technology Skills for Jewish Professionals Lisa Colton Chief Learning Officer See3 Communications @lisacolton lisa@see3.com
  • 2. Traditional Mindset: Hub & Spokes
  • 3. Characteristics of Social Media • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth & strength of communities around a particular shared interest. • Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 4. Attention Economy Be Social Add Value Be Real Strengthen the Network
  • 5. #1 THIS IS AN ATTENTION ECONOMY
  • 6. #2: Be Social Temple Israel, Memphis Facebook Page
  • 7. #2: BE SOCIAL! Bring Your Social Skills!
  • 8. Social Skills: Tag People
  • 9. #3: ADD VALUE
  • 10. • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value. SOCIAL CONTENT IS SOCIAL CAPITAL
  • 11. #4: BE REAL
  • 12. Make it Personal
  • 13. #5: Improve The Health of the Network
  • 14. Facebook Groups: JEDLAB
  • 15. Facebook Groups: Darim Educators
  • 16. Twitter: #JED21
  • 17. John Fitch’s Steam Engine
  • 18. John Fitch’s Steam Engine
  • 19. TIPS 1. Stay nimble – change is the name of the game. Experiment, observe, and refine. Repeat. 2. Know your goals so you can use social media to achieve them, and know if you’re succeeding. 3. Address your whole culture, not just marketing & communications. 4. It’s a contact sport!
  • 20. Be Generous

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