Technology Skills for
Jewish Professionals
Lisa Colton
Chief Learning Officer
See3 Communications
@lisacolton lisa@see3.com
Traditional Mindset: Hub & Spokes
Characteristics of Social Media
• Participatory: It blurs the line between producer and
consumer, media and audience.
• Op...
Attention Economy
Be Social
Add Value
Be Real
Strengthen the Network
#1 THIS IS AN ATTENTION ECONOMY
#2: Be Social
Temple Israel, Memphis Facebook Page
#2: BE SOCIAL!
Bring Your Social Skills!
Social Skills: Tag People
#3:
ADD
VALUE
• Social Capital is the value
of connections between
and among nodes in social
networks.
• Content should be
newsworthy, u...
#4: BE REAL
Make it
Personal
#5: Improve The Health of the Network
Facebook Groups: JEDLAB
Facebook Groups: Darim Educators
Twitter: #JED21
John Fitch’s Steam Engine
John Fitch’s Steam Engine
TIPS
1. Stay nimble – change is the name of the
game. Experiment, observe, and refine.
Repeat.
2. Know your goals so you c...
Be Generous
Legacy Heritage Technology Breakout
Legacy Heritage Technology Breakout
Legacy Heritage Technology Breakout
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Legacy Heritage Technology Breakout

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From the May, 2014 conference in Chicago

Published in: Technology, Business
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Transcript of "Legacy Heritage Technology Breakout"

  1. 1. Technology Skills for Jewish Professionals Lisa Colton Chief Learning Officer See3 Communications @lisacolton lisa@see3.com
  2. 2. Traditional Mindset: Hub & Spokes
  3. 3. Characteristics of Social Media • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth & strength of communities around a particular shared interest. • Connected: Thrives on being connected, rather than being territorial and proprietary.
  4. 4. Attention Economy Be Social Add Value Be Real Strengthen the Network
  5. 5. #1 THIS IS AN ATTENTION ECONOMY
  6. 6. #2: Be Social Temple Israel, Memphis Facebook Page
  7. 7. #2: BE SOCIAL! Bring Your Social Skills!
  8. 8. Social Skills: Tag People
  9. 9. #3: ADD VALUE
  10. 10. • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value. SOCIAL CONTENT IS SOCIAL CAPITAL
  11. 11. #4: BE REAL
  12. 12. Make it Personal
  13. 13. #5: Improve The Health of the Network
  14. 14. Facebook Groups: JEDLAB
  15. 15. Facebook Groups: Darim Educators
  16. 16. Twitter: #JED21
  17. 17. John Fitch’s Steam Engine
  18. 18. John Fitch’s Steam Engine
  19. 19. TIPS 1. Stay nimble – change is the name of the game. Experiment, observe, and refine. Repeat. 2. Know your goals so you can use social media to achieve them, and know if you’re succeeding. 3. Address your whole culture, not just marketing & communications. 4. It’s a contact sport!
  20. 20. Be Generous
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