Presenter: Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 Groups, Pages and Causes Part 2 of a 3 part series

Communication Revolution Social Media is fundamentally changing the way people relate to one another, and provides not just new opportunities, but new norms for relationship building and doing business. Volume Immediacy, medium Volume, Viral, and Personal

Social Media is fundamentally changing the way people

relate to one another, and provides not just new

opportunities, but new norms for relationship building and

doing business.

Weaving The Community, Distributing Your Message

Facebook Groups and Pages More top-down, org initiated/managed Become a “fan” of the page Good stats reporting on page activity Functions as a profile for an org rather than a person Actions appear as a news feed Searchable outside of Facebook Bottom-up, often lay organized Become a “member” of the group Admin can send msgs to members of the group (up to 1200) Gathering place for people with similar interests More privacy control (private, approve members, remove member) PAGES GROUPS

More top-down, org initiated/managed

Become a “fan” of the page

Good stats reporting on page activity

Functions as a profile for an org rather than a person

Actions appear as a news feed

Searchable outside of Facebook

Bottom-up, often lay organized

Become a “member” of the group

Admin can send msgs to members of the group (up to 1200)

Gathering place for people with similar interests

More privacy control (private, approve members, remove member)

Groups Info/description Members Discussion board Events Wall Photos/Video

Info/description

Members

Discussion board

Events

Wall

Photos/Video

Keddem Cong Multiple volunteer admins and officers Educating about events, opportunities, culture

Multiple volunteer admins and officers

Educating about events, opportunities, culture

West End Synagogue (TN) Private group - must request to join How does this feel? What are the goals of creating a private group?

Private group - must request to join

How does this feel?

What are the goals of creating a private group?

Pages Wall Fans Events

Wall

Fans

Events

Kulanu, Inc Page Others can write Photo Albums

Others can write

Photo Albums

RCBE Page Promoting Events

Creating a Group 1. Bottom of your screen 2. Create a New Group 3. Complete the Info 4. Add content! Invite people! Add admins (officers) if you want.

Creating a Page Bottom of your screen “ Create New Page” Select category and name. 4. Edit page, add details & applications 5. Publish the page

Bottom of your screen

“ Create New Page”

Select category and name.

Multi-Faceted Approach: Temple Sinai, Oakland Multiple Groups Fan Page As central Destination

Entry Point into the Congregation Events Specific groups to build brand, allow low barrier to entry, build community

Events

Specific groups to

build brand, allow

low barrier to entry,

build community

Causes 27 million users Create general or specific causes Processed through NetworkForGood Instant online donations Urgency helps Birthday feature

27 million users

Create general or specific causes

Processed through NetworkForGood

Instant online donations

Urgency helps

Birthday feature

Causes Recruit joiners and donors Add a badge to your own profile Birthday feature

Recruit joiners and donors

Add a badge to your own profile

Birthday feature

Q/A and Discussion Your experiences Successes? Frustrations? Questions?

Your experiences

Successes?

Frustrations?

Questions?