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Joining The Technology Revolution:<br />The 5 Commandments of Social Media<br />Presented by Lisa Colton, <br />Founder & ...
COMMUNICATIONS REVOLUTION<br />
COMMUNICATIONS REVOLUTION<br />
Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and aud...
Open and Democratic: It encourages voting, comments and the sharing of information.  For this reason it is seen as authent...
Conversational: Two (or more) way conversation rather than one-directional broadcast.  Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the...
#1  THIS IS AN ATTENTION ECONOMY<br />
#2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
… Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
Unofficial Outposts<br />Find places where your target audience goes.<br />Participate in the conversation.  Add value, ed...
#3: <br />ADD <br />VALUE<br />
Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for...
Your Unique Value<br />
#4:  BE REAL<br />
Voice: Sixth & I Synagogue in DC<br />
Make it Personal<br />
Who is talking?<br />Why do you want to listen?<br />Do you want to engage?<br />Personal & Personality<br />
#5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are yo...
Real Life Example<br />
John Fitch’s Steam Engine<br />
John Fitch’s Steam Engine<br />
Source: Flickr user JYRO<br />
Source: Flickr user Rick Neves<br />
Source: Flickr user divemasterking2000<br />
FINAL THOUGHTS<br />Stay nimble - Change will continue<br />Know what you want to measure and how you’ll know if you’re su...
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JPROSTL11 Joining the Tech Revolution

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Lisa Colton's presentation to JproSTL11 on the 5 Commandments of Social Media

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Transcript of "JPROSTL11 Joining the Tech Revolution"

  1. 1. Joining The Technology Revolution:<br />The 5 Commandments of Social Media<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />http://bit.ly/darim-jprostl<br />
  2. 2. COMMUNICATIONS REVOLUTION<br />
  3. 3. COMMUNICATIONS REVOLUTION<br />
  4. 4. Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  5. 5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  6. 6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  7. 7. Communal: Supports formation, growth & strength of communities around a particular shared interest.
  8. 8. Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change<br />
  9. 9. #1 THIS IS AN ATTENTION ECONOMY<br />
  10. 10. #2 <br />Listen<br />And…<br />Temple Israel, Memphis Facebook Page<br />
  11. 11. … Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
  12. 12. Unofficial Outposts<br />Find places where your target audience goes.<br />Participate in the conversation. Add value, educate, include links.<br />Use your “listening” to identify these places.<br />
  13. 13. #3: <br />ADD <br />VALUE<br />
  14. 14. Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 or 1:20 ratio<br />
  15. 15. Your Unique Value<br />
  16. 16. #4: BE REAL<br />
  17. 17. Voice: Sixth & I Synagogue in DC<br />
  18. 18. Make it Personal<br />
  19. 19. Who is talking?<br />Why do you want to listen?<br />Do you want to engage?<br />Personal & Personality<br />
  20. 20. #5: Prepare for Constant Change: <br />Anticipate The Shifting Market & Be Nimble<br />
  21. 21. How is parenting and family life changing?<br />How does this impact your business and “product” delivery?<br />How are you positioned to keep up?<br />
  22. 22. Real Life Example<br />
  23. 23. John Fitch’s Steam Engine<br />
  24. 24. John Fitch’s Steam Engine<br />
  25. 25. Source: Flickr user JYRO<br />
  26. 26. Source: Flickr user Rick Neves<br />
  27. 27. Source: Flickr user divemasterking2000<br />
  28. 28. FINAL THOUGHTS<br />Stay nimble - Change will continue<br />Know what you want to measure and how you’ll know if you’re successful<br />Think about staffing and guidelines<br />Address your whole culture, not just marketing & communications.<br />
  29. 29. WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />
  30. 30.
  31. 31. IT’S NOT ABOUT TECHNOLOGY<br />
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