Joining The Technology Revolution:<br />The 5 Commandments of Social Media<br />Presented by Lisa Colton, <br />Founder & President Darim Online<br />Lisa@darimonline.org<br />434.977.1170<br />http://bit.ly/darim-jprostl<br />
Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>5 New Rules of the Game<br />Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change<br />
… Be Conversational<br />Temple Israel, Memphis Facebook Page<br />
Unofficial Outposts<br />Find places where your target audience goes.<br />Participate in the conversation. Add value, educate, include links.<br />Use your “listening” to identify these places.<br />
Social Content is Social Capital<br />Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.<br />Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.<br />1:12 or 1:20 ratio<br />
FINAL THOUGHTS<br />Stay nimble - Change will continue<br />Know what you want to measure and how you’ll know if you’re successful<br />Think about staffing and guidelines<br />Address your whole culture, not just marketing & communications.<br />
WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />