Social Content is Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. 1:12 or 1:20 ratio
FINAL THOUGHTS Stay nimble - Change will continue Know what you want to measure and how you’ll know if you’re successful Think about staffing and guidelines Address your whole culture, not just marketing & communications.
WANT MORE? Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”! Express interest here: http://bit.ly/darimedinfo Applications available this spring.