JPROSTL11 Joining the Tech Revolution

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Lisa Colton's presentation to JproSTL11 on the 5 Commandments of Social Media

Lisa Colton's presentation to JproSTL11 on the 5 Commandments of Social Media

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  • 1. Joining The Technology Revolution:
    The 5 Commandments of Social Media
    Presented by Lisa Colton,
    Founder & President Darim Online
    Lisa@darimonline.org
    434.977.1170
    http://bit.ly/darim-jprostl
  • 2. COMMUNICATIONS REVOLUTION
  • 3. COMMUNICATIONS REVOLUTION
  • 4. Characteristics of Social Media
    • Participatory: It blurs the line between producer and consumer, media and audience.
    • 5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
    • 6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
    • 7. Communal: Supports formation, growth & strength of communities around a particular shared interest.
    • 8. Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 5 New Rules of the Game
    Attention EconomyListen & Be Conversational Add ValueBe RealPrepare for Constant Change
  • 9. #1 THIS IS AN ATTENTION ECONOMY
  • 10. #2
    Listen
    And…
    Temple Israel, Memphis Facebook Page
  • 11. … Be Conversational
    Temple Israel, Memphis Facebook Page
  • 12. Unofficial Outposts
    Find places where your target audience goes.
    Participate in the conversation. Add value, educate, include links.
    Use your “listening” to identify these places.
  • 13. #3:
    ADD
    VALUE
  • 14. Social Content is Social Capital
    Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
    Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
    1:12 or 1:20 ratio
  • 15. Your Unique Value
  • 16. #4: BE REAL
  • 17. Voice: Sixth & I Synagogue in DC
  • 18. Make it Personal
  • 19. Who is talking?
    Why do you want to listen?
    Do you want to engage?
    Personal & Personality
  • 20. #5: Prepare for Constant Change:
    Anticipate The Shifting Market & Be Nimble
  • 21. How is parenting and family life changing?
    How does this impact your business and “product” delivery?
    How are you positioned to keep up?
  • 22. Real Life Example
  • 23. John Fitch’s Steam Engine
  • 24. John Fitch’s Steam Engine
  • 25. Source: Flickr user JYRO
  • 26. Source: Flickr user Rick Neves
  • 27. Source: Flickr user divemasterking2000
  • 28. FINAL THOUGHTS
    Stay nimble - Change will continue
    Know what you want to measure and how you’ll know if you’re successful
    Think about staffing and guidelines
    Address your whole culture, not just marketing & communications.
  • 29. WANT MORE?
    Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
    Express interest here:
    http://bit.ly/darimedinfo
    Applications available this spring.
  • 30.
  • 31. IT’S NOT ABOUT TECHNOLOGY