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Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
Jpro stl community
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Jpro stl community

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Lisa Colton's presentation to #jprostl on social media for community building. March 2011

Lisa Colton's presentation to #jprostl on social media for community building. March 2011

Published in: Technology, Business
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  • 1. Facebook, Twitterand Blogging<br />Case Studies in Community Building<br />Presented by Lisa Colton<br />lisa@darimonline.org • 434.977.1170<br />@DarimOnline • facebook.com/DarimOnline<br />http://slidesha.re/darim-jprostl-comm<br />
  • 2. COMMUNICATIONS REVOLUTION<br />
  • 3. COMMUNICATIONS REVOLUTION<br />
  • 4. Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  • 5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  • 6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  • 7. Communal: Supports formation, growth & strength of communities around a particular shared interest.
  • 8. Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>A Tool Can Be A Game Changer<br />Social Media<br />Audience in control<br />Two way / Conversation<br />Facilitate learning<br />Focused on the learners<br />Influencing, Involving<br />Co-created content<br />Traditional Media<br />Brand in control<br />One way / Deliver msg<br />Transmit information<br />Focused on the information<br />Teaching<br />Org creates content<br />How are you adapting? <br />
  • 9. Based on Real Human Experience<br />In a 1986 study, McMillan and<br />Chavis identify four elements <br />of "sense of community”:<br />Membership<br />Influence<br />Integration and <br /> fulfillment of needs<br />Shared emotional<br /> connection<br />How do you cultivate and support these? <br />What is Core and what is Periphery?<br />
  • 10. Ambient Awareness<br />See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008<br />JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw<br />“Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED<br />
  • 11. What Is Community?<br />Flickr user: Na-pix<br />Flickr user: amazon-cares<br />Key attributes of community? When do you feel it?<br />
  • 12. What Is Community<br />
  • 13. Their goals<br />Your goals<br />
  • 14. Communal<br />
  • 15. Social Capital Is…<br />The collective value of all social networks<br />(who you know) and the inclinations that <br />arise from these networks to do things for <br />each other (norms of reciprocity).<br /> - Robert Putnam<br />
  • 16.
  • 17. Thinking about your P.O.S.T.<br />craft a stellar Facebook update.<br />
  • 18. Notice<br />the<br />Action<br />
  • 19. Promote Community<br />
  • 20. Shared Goals + Listening<br />
  • 21. http://dashboard.imamuseum.org<br />Transparency Buys Trust<br />
  • 22. Know Your Community, and Be A Step Ahead:<br />Anticipate The Shifting Market & Be Nimble<br />
  • 23. P.O.S.T.<br />Groundswell, <br />by Charlene Li and <br />Josh Bernoff<br />P: PEOPLE<br />O: OBJECTIVES<br />S: STRATEGY<br />T: TECHNOLOGY<br />
  • 24. Know Your Audience<br />Conversationalists:<br />56% female<br />70% 30+ yrs old<br />Fastest growing Facebook demographic:<br />45-65 yr old women<br />
  • 25. John Fitch’s Steam Engine<br />
  • 26. John Fitch’s Steam Engine<br />
  • 27. The Networked Nonprofit<br />Join the online book club to discuss The Networked Nonprofit:<br />http://on.fb.me/netnonbookclub<br />
  • 28. WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />
  • 29.
  • 30. IT’S NOT ABOUT TECHNOLOGY<br />

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