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Lisa Colton's presentation to #jprostl on social media for community building. March 2011

Lisa Colton's presentation to #jprostl on social media for community building. March 2011

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    Jpro stl community Jpro stl community Presentation Transcript

    • Facebook, Twitterand Blogging
      Case Studies in Community Building
      Presented by Lisa Colton
      lisa@darimonline.org • 434.977.1170
      @DarimOnline • facebook.com/DarimOnline
      http://slidesha.re/darim-jprostl-comm
    • COMMUNICATIONS REVOLUTION
    • COMMUNICATIONS REVOLUTION
    • Characteristics of Social Media
      • Participatory: It blurs the line between producer and consumer, media and audience.
      • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
      • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
      • Communal: Supports formation, growth & strength of communities around a particular shared interest.
      • Connected: Thrives on being connected, rather than being territorial and proprietary.
    • A Tool Can Be A Game Changer
      Social Media
      Audience in control
      Two way / Conversation
      Facilitate learning
      Focused on the learners
      Influencing, Involving
      Co-created content
      Traditional Media
      Brand in control
      One way / Deliver msg
      Transmit information
      Focused on the information
      Teaching
      Org creates content
      How are you adapting?
    • Based on Real Human Experience
      In a 1986 study, McMillan and
      Chavis identify four elements
      of "sense of community”:
      Membership
      Influence
      Integration and
      fulfillment of needs
      Shared emotional
      connection
      How do you cultivate and support these?
      What is Core and what is Periphery?
    • Ambient Awareness
      See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008
      JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
      “Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
    • What Is Community?
      Flickr user: Na-pix
      Flickr user: amazon-cares
      Key attributes of community? When do you feel it?
    • What Is Community
    • Their goals
      Your goals
    • Communal
    • Social Capital Is…
      The collective value of all social networks
      (who you know) and the inclinations that
      arise from these networks to do things for
      each other (norms of reciprocity).
      - Robert Putnam
    • Thinking about your P.O.S.T.
      craft a stellar Facebook update.
    • Notice
      the
      Action
    • Promote Community
    • Shared Goals + Listening
    • http://dashboard.imamuseum.org
      Transparency Buys Trust
    • Know Your Community, and Be A Step Ahead:
      Anticipate The Shifting Market & Be Nimble
    • P.O.S.T.
      Groundswell,
      by Charlene Li and
      Josh Bernoff
      P: PEOPLE
      O: OBJECTIVES
      S: STRATEGY
      T: TECHNOLOGY
    • Know Your Audience
      Conversationalists:
      56% female
      70% 30+ yrs old
      Fastest growing Facebook demographic:
      45-65 yr old women
    • John Fitch’s Steam Engine
    • John Fitch’s Steam Engine
    • The Networked Nonprofit
      Join the online book club to discuss The Networked Nonprofit:
      http://on.fb.me/netnonbookclub
    • WANT MORE?
      Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
      Express interest here:
      http://bit.ly/darimedinfo
      Applications available this spring.
    • IT’S NOT ABOUT TECHNOLOGY