Characteristics of Social Media
The Term “Social Media” refers to online tools (web sites) that
depend on user contributions and interactions between people to
build shared meaning and value. It is:
• Participatory: It blurs the line between producer and consumer,
media and audience.
• Open and Democratic: It encourages voting, comments and
the sharing of information. For this reason it is seen as authentic
• Conversational: Two (or more) way conversation rather than
one-directional broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth and strength of
communities around a particular shared interest.
• Connected: Thrives on being connected, making use of links to
other sites, resources and people, rather than being territorial
Social Content is Social Capital
• Social Capital is the value
of the connections
between and among
social networks for
and locating desired
• Content should be
• 1:12 ratio
WHO ARE YOU TALKING TO?
P: People - who is your audience, what is their
behavior, what do they want?
O: Objectives - what are your goals and objectives with
that audience? What are their personal goals?
S: Strategy - how are you going to achieve those
goals? (This is on and offline)
T: Technology - what tools, used in what way, will you
use to implement your strategy?
Let’s try it!
Thinking about your P.O.S.T.
craft a stellar Facebook update.
“Schools will need to develop centers of inquiry and evaluation
whose main goals will be to teach collaboration, responsibility for
the good works of the group, trust and creative integration of
various fields of knowledge across disciplines ...
Classroom teachers will need to learn to be facilitators and
negotiators of human communication and meaning-creation.
The idea of teachers who know something that needs to be passed
on to someone else, as if it were a physical object, will also
Instead, instructors will need to be orchestrators of deeply felt
human processes where the construction of human meaning (or
meaning-making) will be the central purpose of the work of young
- Jason Ablin, head of school at Milken Community High School in
Los Angeles, as appeared in the Jewish Journal