JEA Early Childhood - Colton
Upcoming SlideShare
Loading in...5
×
 

JEA Early Childhood - Colton

on

  • 771 views

Lisa Colton's presentation to JEA 2011 on using social media in Jewish early childhood education

Lisa Colton's presentation to JEA 2011 on using social media in Jewish early childhood education

Statistics

Views

Total Views
771
Views on SlideShare
771
Embed Views
0

Actions

Likes
0
Downloads
10
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    JEA Early Childhood - Colton JEA Early Childhood - Colton Presentation Transcript

    • Lisa Colton
      President, Darim Online
      (And Co-chair CBI Preschool & Kindergarten & Mother Of 2!)
      434.977.1170 lisa@darimonline.org
      Using Technology to Build Community, Jewish Literacy, &Strong Parenting in Early Childhood
    • Remember This?
    • Tool is a Game Changer
      Traditional Media
      Brand in control
      One way / Deliver msg
      Repeat message
      Focused on the brand
      Educating
      Org creates content
      Social Media
      Audience in control
      Two way / Conversation
      Adapt the message
      Focused on the audience
      Influencing, Involving
      User and co-created content
    • AGENDA
      Understanding PEOPLE
      Clarifying your OBJECTIVES
      Focusing your STRATEGY
      Knowing your TOOLS
      Applying them well!
      P
      O
      S
      T
    • Your People
      Parents – current, former, prospective
      Synagogue/School community
      Students – current, alumni, prospective
      Grandparents – local, distant
      Teachers
      Wider Community
    • Goals – Yours and Theirs
      Educational
      Community building
      Fundraising
      Information sharing
      • Parenting tips
      • Building trust
      • Socializing
      • Children cared for
      • Support
      • Jewish learning
    • Where’s Your Sweet Spot?
    • Strategy
      How are you going to achieve those goals?
    • Add Value
    • User Generated Content
      Crowdsource
      -for your own info
      -to be a platform for sharing info
      -to surface voices
    • What’s the right tool?
      How will you use it well?
      How will you know it’s working?
    • What goals and objectives is this Facebook Page achieving?
    • How about these?
    • What’s happening in this blog post?
    • Know Your Audience. Help Them.
    • Resources to Use
      Ellen Dietrick- @ellen987
      Director of Early Childhood Education, Temple Beth Shalom, Needham, MA
      Greenfield Hebrew Academy blog:
      http://www.ghachildhood.com/
      Teacher Tom:
      http://teachertomsblog.blogspot.com/
      The Living Classroom (photography!)
      http://thelivingclassroom.wordpress.com/
    • WANT MORE?
      Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!
      Express interest here:
      http://bit.ly/darimedinfo
      Applications available this spring.