JDS Academy: Twitter

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  • Look at the whole page – what do you see?
  • Hands-on: RT someone else’s tweet.
  • Hands-on: compose a value-added tweet. What can you share?
  • Hands-on: compose a value-added tweet. What can you share?
  • Hands-on: compose a value-added tweet. What can you share?
  • Hands-on: compose a value-added tweet. What can you share?
  • http://hashtags.org/
    Hashtags to spread a message: #tikkunolam
    Hashtags to connect a topic: #nptech
    Hashtags to aggregate conversations (conferences): #ntc2012
    Hashtags just for fun: #bestdayever
  • JDS Academy: Twitter

    1. 1. TWITTER Lisa Colton lisa@see3.com @lisacolton @darimonline
    2. 2. Today… • Mobile, Attention • Basics, Vocabulary • 5 Twitter Strategies – Content & Storytelling – Conversation & Hashtags – Live Tweeting – Personal Learning Networks – Individual vs. School Accounts
    3. 3. Mobile Concise Conversational
    4. 4. About Twitter • • • • • History Billion+ users 100 million daily active users 60% of users access through mobile 30% millennials (15-34) and rapidly growing
    5. 5. THIS IS AN ATTENTION ECONOMY
    6. 6. Twitter Vocabulary @ denotes username RT = “ReTweet” MT = “Modified Tweet” DM = Direct Msg # denotes hashtag
    7. 7. CONTENT Create Updates, news, Photos, Vine videos, announcements Curate Links to useful articles Retweet content you see from others
    8. 8. Share News
    9. 9. CURATE
    10. 10. CURATE
    11. 11. CURATE JDS in Seattle MOSTLY Curates!
    12. 12. Cross Platforms: Wrong Idea
    13. 13. Cross Platforms: Right Idea Know where you’re going, and that it’s a blog Know where you’re going, what’s there, and that it’s useful Empower others to share their engagement with you and to promote you!
    14. 14. Conversations: Listen, Ask, Reply
    15. 15. Listening on Twitter: Mentions When people are talking TO you or When people are talking TO you or ABOUT you. ABOUT you. Based on your settings and tools, you’ll Based on your settings and tools, you’ll get a notification when someone get a notification when someone mentions you mentions you
    16. 16. HASHTAGS Anyone can start one! Check first! Keep brief, and intuitive. Use in tweet, or add to end #jedchat #JED21 #FF #NAEYC #NJECN
    17. 17. Live Tweeting: SAR ACADEMY
    18. 18. ACCESSIBILITY: Convenience of today’s online social tools VALUE: Resources, answers, insight, inspiration. SOCIAL: Relationships, dialogue, community PERSONAL LEARNING NETWORKS
    19. 19. Personal…Networks
    20. 20. Example of Hashtags, #JED21 (Jewish Education in the 21st Century)
    21. 21. Twitter Chats: #jedchat Wed nights 9-10pm
    22. 22. PERSONAL vs. BRAND Clear who it is. You’d do the same when you answer the phone, right? I statements feels personal. Human connection. Asking for help is personal and will get more responses.
    23. 23. Person vs. School
    24. 24. Dashboard: HootSuite
    25. 25. IT’S ALL ABOUT THE NETWORK Who do you want to reach and engage with? How can Twitter be as asset for connecting with your community, and reaching new audiences?

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