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SOCIAL MEDIA
POLICIES
AND
GUIDELINES
May 6, 2014
Lisa Colton
What We’ll Cover Today
• The Value of a Policy
• Values Direct Policy
• Building Your Policy Step By Step
Obstacles to Social Media Maturity
Fear
Allocation of Resources
Get Everyone On The Same Page
EMBRACE THE PROCESS
It can be even more
valuable than the
PRODUCT
What Are Your Goals?
What does this policy mean for your organization?
Where Do You Fall On The Spectrum?
Tactical: Spell
everything out!
Vision: Strategy doc to help
others make decisions!
Leg...
Values Direct Policy
Determine Your Social Media Values
From these values, create guidelines to use when posting…
What are your core values? Ho...
From Denver Academy of Torah’s Policy
When thinking about the type of content DAT would like to
promote, the following are...
Building Your Policy Step By Step
Who Should Be Involved?
Who needs to have input into
the policy?
Who needs to have buying to
the policy?
Who needs to be e...
What Should You Say?
Make you posts related to your
values:
• What is totally within bounds?
• When is it okay to post
out...
What Should You NOT Say?
What requires approval to post?
What is taboo?
From Westchester Day School’s policy:
“Never post ...
Responding to Positive (and Neutral) Things
When do you respond?
Who should respond?
What do you say?
What are the implica...
Responding To Negative Things
Consider the actual damage that will be done
Should you limit or moderate discussion within ...
Guidelines For Your Community
Privacy Issues What are your potential
privacy issues?
• Faces?
• Names?
• Ages?
• What can you post?
• What can you only
...
Personal vs. Professional: Posting
What is NOT okay to post in
each circumstance?
• Posting as the organization
on organiz...
Personal vs. Professional:
Relationships
Can staff befriend:
• Board Members
• Volunteers
• Coworkers
• Parents
• Teachers...
From Charles E Smith Jewish Day School (sample of language used):
Employees are expected to exercise prudence in creating ...
Download Your Copy of the
Social Media Policy Workbook
For Jewish Organizations
http://www.darimonline.org/smpw
• 10 topic...
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Jds academy sm policies 2014

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Transcript of "Jds academy sm policies 2014"

  1. 1. SOCIAL MEDIA POLICIES AND GUIDELINES May 6, 2014 Lisa Colton
  2. 2. What We’ll Cover Today • The Value of a Policy • Values Direct Policy • Building Your Policy Step By Step
  3. 3. Obstacles to Social Media Maturity
  4. 4. Fear
  5. 5. Allocation of Resources
  6. 6. Get Everyone On The Same Page
  7. 7. EMBRACE THE PROCESS It can be even more valuable than the PRODUCT
  8. 8. What Are Your Goals? What does this policy mean for your organization?
  9. 9. Where Do You Fall On The Spectrum? Tactical: Spell everything out! Vision: Strategy doc to help others make decisions! Legal: lawyers lead the charge Informal: informal guidelines for staff For key personnel only Everyone will read and understand
  10. 10. Values Direct Policy
  11. 11. Determine Your Social Media Values From these values, create guidelines to use when posting… What are your core values? How do they translate? Value Responsiveness Impartiality What does this mean for your presence in the social media world? We will focus on listening to what others are saying in our community and make a priority to respond in a quick and informative manner. We will not take a stance on political issues in our posts nor offer recommendations that are not grounded in facts.
  12. 12. From Denver Academy of Torah’s Policy When thinking about the type of content DAT would like to promote, the following are the basic guidelines • Educate- take advantage of what is available by highlighting articles, ideas, concepts that represent what we believe is educationally relevant. • Walk the Talk- the values we teach our students apply to our own online behavior. • Explore – take risks within reason, take advantage of the almost unlimited online resources. • Share- show what we are doing and share our students’ successes • Show- Demonstrate our support and love of Israel. Show our enthusiasm for learning and teaching. Show our consideration and care for our community
  13. 13. Building Your Policy Step By Step
  14. 14. Who Should Be Involved? Who needs to have input into the policy? Who needs to have buying to the policy? Who needs to be educated about the policy? What other policies might need to be referenced
  15. 15. What Should You Say? Make you posts related to your values: • What is totally within bounds? • When is it okay to post outside of your guidelines?
  16. 16. What Should You NOT Say? What requires approval to post? What is taboo? From Westchester Day School’s policy: “Never post real-time location information about WDS students online.” “In an emergency or crisis, do not share information related to WDS via social media; if WDS needs to communicate via social media, an administrator will do so.”
  17. 17. Responding to Positive (and Neutral) Things When do you respond? Who should respond? What do you say? What are the implications? How is this connected to your brand? From Denver Academy of Torah: “We also will do our upmost to respond to most comments/responses within 48 hours. When appropriate we will respond with phone calls.”
  18. 18. Responding To Negative Things Consider the actual damage that will be done Should you limit or moderate discussion within your community? Will hurtful comments damage your community? Where might people say these things instead? Will it let you show how responsive you are? From Denver Academy of Torah: “We welcome the opportunity to have discourse and engage with our community. As such, healthy conversations and potential disagreements can be productive and stimulating. Disparaging or personal comments will not be tolerated. Take conversations offline that require further discussion or are personal in nature. We reserve the right to delete in appropriate comments. Be open, responsive, professional and positive.”
  19. 19. Guidelines For Your Community
  20. 20. Privacy Issues What are your potential privacy issues? • Faces? • Names? • Ages? • What can you post? • What can you only post with permission from those included? • What can you never post? • What should you keep private?
  21. 21. Personal vs. Professional: Posting What is NOT okay to post in each circumstance? • Posting as the organization on organizational account • Posting as individual on organizational account • Posting as an individual on individual account
  22. 22. Personal vs. Professional: Relationships Can staff befriend: • Board Members • Volunteers • Coworkers • Parents • Teachers • Case Workers • Children
  23. 23. From Charles E Smith Jewish Day School (sample of language used): Employees are expected to exercise prudence in creating their online networks in social media. Because of the widespread use of Facebook and the opportunities it provides for providing access to an employee’s personal information and postings, the School has established the following provisions for establishing social media relationships (“friending”) students, alumni, parents, and other members of the professional community. • Employees may not initiate or accept friend or contact requests from current students of any age or former students under the age of 18… • Employees are discouraged from “friending” parents of current or prospective students, due to the inherent conflicts of interest that this may raise … • Employees are asked to use good judgment when making or accepting “friend” (or “connection”) requests to or from School colleagues… • The School encourages employees to remind all other members of their networks of their positions as educators whose profiles may be accessed by students and other members of the School community…
  24. 24. Download Your Copy of the Social Media Policy Workbook For Jewish Organizations http://www.darimonline.org/smpw • 10 topics • Sample language • Exercises
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