Jds academy photos and video finalPresentation Transcript
Jewish Day School Social Media Academy PresentersLisa Colton, Chief Learning Officer Stacy Laiderman, Senior Producer
About See3 See3 produces compelling content. Paired with creative strategy, we developonline campaigns that tell your story to drive action. OUR TEAM 35 OF AUDIO-VISUAL PRODUCERS, STRATEGISTS, MARKETING PROS, DESIGNERS, AND DEVELOPERS ARE COMMITTED TO BRINGING YOUR GOOD WORK TO THE PEOPLE INVESTED IN YOUR ISSUE.
2013: The Year of the Image Social Media Channels + Storytelling + Goals + Measurement = Smart Use of Visual Media
Today’s Plan:• Why photos and Video are Important• How to capture quality photos and footage• Storage and distribution• Use it!
Photo and Video Basics
Think before you Act! Pre-Production: • Select characters (pre-interviews) • Scout locations • Release forms • Shoot list • Write strong interview questions • Determine crew and gear
What Elements go into good photos and videos? • Equipment • Technical knowledge • Ability to visually tell a story • Organization REMEMBER: The most important thing is the story you tell, not the tools you use to tell it.
Basic GearCamera Sound • Tripod (some times a good microphone • Lights• Consumer vs. Pro can mean more than a camera!) • Storage• Understanding camera • LAV settings (frame rate, • Shot gun resolution, bitrate) • Onboard • Headphones
Setting up forAn Interview or shoot • Find your location (stable, quiet, controlled environment, what do you want the background to say, preferably large with color) • Choose your frame • Lighting • Set your white balance, focus, iris • Check audio levels: record/playback test • Prep subject, sign release form • Turn of cell phones and press record!
FramingDon’t place your subject close to the wall or backdrop flat deep
FramingShot sizes:MS, MCU, CU MWS (medium wide shot)MCU (medium close up) CU (close up)
FramingEye line and rule ofThirds Too Centered(Best) Looking off screen
FramingMake sure there isn’t too much head room Too much head room
LightingUse existing lightwhere possibleThree point lighting:• Key camera• Fill• Backlight
LightingDon’t put your subject in front of a window; instead usewindow to light the subject!Window behind subject Window behind camera
White BalanceSet the camera forwhere whiteis white in thelight in which you’refilming orphotographing.Sunlight = blueIndoors = orangesFluorescent = green
White BalanceWhite balanced Not white balanced
White BalanceThere are two ways to set white balance, manually and automatically.
Focus & IrisManual - Zoom into your subjects face to tell the camerawhere you want to focusIris – Helps you adjust your exposure.
AudioAvoid using the onboard mic• If you have two channels, set up a shot gun microphone and place a LAV on the subject• If you have only one channel, use either an LAV or shot gunCheck your levelsMake sure you are in a quiet environment.
Gather Supporting Footageand Creating a “Scene”7 Shots you should try to get while filming a scene:1. Establishing wide shot2. Action medium shot3. Over the shoulder shots4. Cut Aways – coverage that relates to your subject5. Linking shots6. Close-ups7. Listening shots
Gather Supporting Footage Establishing wide shot
Gather Supporting Footage tett Establishing wide shot
Gather Supporting Footage Close-ups
Gather Supporting Footage Listening shots
Gather Supporting Footage Action medium shot
Gather Supporting Footage Cut Aways
Gather Supporting Footage Linking shot
Pointers forShooting Usable Footage• Hold a steady shot for 10 seconds• If filming hand held, make sure to support yourself and use your core!• If you have a tripod, use the pan and tilt features to give the shot some action• Avoid using the zoom. Zooming in on handheld shots makes shaky footage. If you want to get close to your subject physically get closer with the camera.• Sound!
PRODUCTION IS ONLY HALF THE WORK • Before you are ready to take a nap after your long day of work, remember to store your gear in a safe place! • Put your batteries on the charger • Download your photos of the SD card and organize them • Set time aside to review your photos or footage before the next shoot so you can see what you want to improve upon!
EXTERNAL STORAGE• Why use external storage?• USB, FireWire, eSATA and Thunderbolt. Oh my!• How much storage will you need?
Imagine your digital assets in the physical world: Where would you rather work?
Start With a File Structure Think about your needs Folders are your friend oEditorial oImages oAudio oGraphics and Branding oDocumentsThink a uniformed structure forversions of edits and selects
A SYSTEM ONLY WORKS IF YOU USE IT!!• Copy your files to the correct folder BEFORE you import them.• Take the time to name your files correctly.
Use Those Assets!
Additional ResourcesVimeo.com (Video Academy)Creativecow.netLowel.com/eduLifehacker Night School: The Basics of Photography
Need A Video Camera? Between now andNAJDS we’ll be asking video related questions in the Facebook Group. Answer for your chance to win one of 10 Flip Cameras!