JDS Academy NAJDS2013

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2012-13 cohort gathering at NAJDS2013

2012-13 cohort gathering at NAJDS2013

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  • 1. Strengthening and Leveraging Networks to Expand Your Audience Lisa Colton Chief Learning Officer See3 Communications / Darim Online lisa@see3.com @lisacolton @darimonline
  • 2. THIS IS AN ATTENTION ECONOMY
  • 3. NETWORK BASICS
  • 4. DefinitionsNodes: entities in a network, usually individuals.Periphery: Outer part of a network, individuals who are onlyconnected to the core through one or two people.Core: center of a network with denser ties. Though mostdon’t know all others, they can access through directconnections.Hubs: People who are well connected to others.Clusters: Sets of individuals who are similar in some way, andtend to interact frequently. Often have own jargon, practice,culture, etc.
  • 5. NETWORK WEAVERSA Network Weaver is someone who isaware of the networks around them andexplicitly works to make them healthier(more inclusive, bridging divides).Network Weavers do this by connecting June Holleypeople strategically where there’s potentialfor mutual benefit, helping people identifytheir passions, and serving as a catalyst forself-organizing groups.
  • 6. Roles of Network Weaving Connector Catalyst FacilitatorBuilds trust, makes connections, Convene people to grow gets network building started more explicit and focused network Coordinator Guardian Help coordinate Identify needs, set up self-organized projects systems, offers support Who leads these responsibilities in your organization?
  • 7. • Value earns attention• Focus on shareable content
  • 8. 1. VALUE EARNS ATTENTION
  • 9. Value AddedExamples: Content Curationon Twitter
  • 10. PromotingConnections
  • 11. 2. Focus on Shareable Content
  • 12. Create Content The Others Can Use
  • 13. Pinterest: Uber Shareable
  • 14. • Webinar curriculum • Social Media Experiment• Private coaching • Social Fundraising Experiment• Sharing opportunities • Social Media Policy