MATURING YOUR FACEBOOK USE   November 6, 2012
TODAY’S PLAN• Why Facebook• Profile vs. Page vs Group• Setting It Up• All About Content• Marketing Your Page• Measuring Yo...
Traditional Mindset: Hub & Spokes
Design engagement for highest ROE         Engage           Contribute          Participate             Create             ...
ROE is fan engagement and trust  Engage   Contribute   Participate   Create                                   Create a    ...
MATURING YOUR FACEBOOK USE   November 6, 2012
JDS Academy: Maturing Facebook Use
JDS Academy: Maturing Facebook Use
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JDS Academy: Maturing Facebook Use

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  • Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
  • Engage: passive activities such as visiting a site, reading the blog, playing a game Contribute: ideas, reviews, feedback Participate: within a group or fan page Create: create new content on a site or on their own about the site
  • JDS Academy: Maturing Facebook Use

    1. 1. MATURING YOUR FACEBOOK USE November 6, 2012
    2. 2. TODAY’S PLAN• Why Facebook• Profile vs. Page vs Group• Setting It Up• All About Content• Marketing Your Page• Measuring Your Work• Your Questions
    3. 3. Traditional Mindset: Hub & Spokes
    4. 4. Design engagement for highest ROE Engage Contribute Participate Create Create a Create a Post Post Become a Become a Visit Visit video, video, reviews reviews fan fan Watch Watch message, message, Give Give Friend Friend Download Download tweet, tweet, feedback feedback Follow Follow Read Read blog post, blog post, Vote Vote Join Join Play Play etc. about etc. about Contribute Contribute Discuss Discuss org/comp org/comp ideas ideas any any Lowest to highest Return on Engagement* Based on http://www.slideshare.net/brandonmurphy/the-true-value-of-social-media-4267498
    5. 5. ROE is fan engagement and trust Engage Contribute Participate Create Create a Create a Post Post Become a Become a Visit Visit video, video, reviews reviews fan fan Watch Watch Give TRUST Friend Friend message, message,Download Give tweet,Download tweet, feedback feedback Follow Follow Read Read blog post blog post Vote Vote Join Join Play Play product product Contribute RECIPROCITY Contribute Discuss Discuss about the about the ideas ideas company company
    6. 6. MATURING YOUR FACEBOOK USE November 6, 2012
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