JDS Academy: Facebook Pages that Rock 2013

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Lisa Colton presents to the Jewish Day School Social Media Academy

Published in: Social Media, Technology
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JDS Academy: Facebook Pages that Rock 2013

  1. 1. Pages That Rock
  2. 2. TODAY’S PLAN • Network Mindset • Engagement is Key • Purposeful Storytelling • Tachlis Tips • Metrics
  3. 3. Traditional Mindset: Hub & Spokes
  4. 4. Sweet Spot For Engagement
  5. 5. Why Engagement? 1. Like vs. Comment vs. Share 2. Algorithm: Be seen! 3. Opportunity for your listening 4. Connect people to one another 5. Build energy and enthusiasm that translates off line as well.
  6. 6. Make it Personal
  7. 7. Add Personality and Energy
  8. 8. CREATE SHAREABLE CONTENT Hint: often about shared values and human insight, not org-focused.
  9. 9. Schools, People, or Mission? Even if this isn’t your student, how can you capitalize on curating content that is in alignment with your mission, vision and values?
  10. 10. Design For Social
  11. 11. Connect Goals and Strategy • • • • • Who are you seeking to engage more deeply? What do they care about? What will they share or act on? What content do you need to create? How will you earn their attention and participation? • How will you know if it’s working? LAY GROUNDWORK NOW FOR FUNDRAISING CAMPAIGN!
  12. 12. TACHLIS • • • • • • Cover Photo Profile Pic/Logo Name and description Username for your page Ratings! Page vs. Profile
  13. 13. Description Remember: Who is your audience? What do they need to know, feel and understand?
  14. 14. Username www.facebook.com/username
  15. 15. New: Ratings
  16. 16. Page vs. Profile ORGANIZATION • • • • PERSON Terms of Use Culture / Social Norms Converting Transitioning
  17. 17. Metrics 101 Likes -> Reach -> Engagement -> Action/Impact Likes < Reach Reach < Engagement
  18. 18. Engagement Algorithm Cause/effect of strategies Illuminates where to focus e.g. converting LIKES to COMMENTS What’s your goal?
  19. 19. Reach vs Engagement Reach = shown to X people Engagement = interacted with it.
  20. 20. Demographics Where do you need to build? Who do you need to engage? What’s coming naturally?
  21. 21. Q&A / Sharing!

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