1. Like vs. Comment vs. Share
2. Algorithm: Be seen!
3. Opportunity for your listening
4. Connect people to one another
5. Build energy and enthusiasm
that translates off line as well.
Connect Goals and Strategy
Who are you seeking to engage more deeply?
What do they care about?
What will they share or act on?
What content do you need to create?
How will you earn their attention and
• How will you know if it’s working?
LAY GROUNDWORK NOW FOR FUNDRAISING CAMPAIGN!
Name and description
Username for your page
Page vs. Profile
Remember: Who is your
audience? What do they
need to know, feel and