Foursquare, Facebook Places & Location Based Services
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Foursquare, Facebook Places & Location Based Services

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Lisa Colton's presentation on the opportunities of Location Based Services for Jewish organizations.

Lisa Colton's presentation on the opportunities of Location Based Services for Jewish organizations.

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    Foursquare, Facebook Places & Location Based Services Foursquare, Facebook Places & Location Based Services Presentation Transcript

    • Presented by:Lisa Colton, Darim Online
      FOURSQUARE,
      FACEBOOK PLACES
      &
      LOCATION BASED SERVICES
      March, 2011
    • What Are Location Based Services?
      Phone with GPS + social media
      Time, space, social
      Game based – earn badges and become “mayor”
      290 Million cell phone users, and 6 million and growing on Foursquare, many more potential Facebook Places users.
    • How does it work?
    • How does it work?
    • How does it work?
      In a location, users “check in”
      Service provides a list of nearby locations
      Each location shows you who else is there, who is “mayor”, and tips left by other visitors
      Get points, badges and become “mayor”
      It’s a GAME!
    • Reach through people’s multiple networks
    • Who Cares?!
      Individuals
      Businesses
      See friends, learn about them
      Earn badges (it’s a game!)
      Connect with friends in real time
      Earn promotions, specials
      New model of “frequent buyer club”
      Each time someone checks in at your place, it’s free advertising
      Incentivize and reward customers for checking in
    • What does it mean for local orgs?
      Increased exposure
      Great way to identify “online influencers” and your fans
      Build community by helping people connect online with each other
      Opportunity to educate about upcoming events, tips, fundraisers
      Potential for “cause marketing”
    • Manage Your Place
    • Manage Your Facebook Place
      Allows you to publish content on the newsfeeds of those who check in at your location. That’s huge!
    • Use The Info!
    • Reward Your Loyalists!
    • You Have A Building. USE IT!
    • What To Do Next
      Download the Foursquare & Facebook Apps on your phone
      Create a Foursquare account
      PLAY!
      Claim your organization’s location on Foursquare and Facebook Places.
      Connect your Facebook Page and Place
      Start listening, promoting, rewarding, and weaving.
    • Resources
      How to use Facebook Places (iphone demo): http://read.bi/hqtBeh
      Intro to Facebook Places, from JohnHaydon:http://www.johnhaydon.com/2010/08/checking-facebook-places/
      Claiming your org's Facebook Place (video) http://bit.ly/eygeyi
      Getting the most from location based services for your nonprofit, a debrief on the Nonprofit Technology Network conference session: http://bit.ly/fGo7Yx
      Selfish Giving blog is great -- here's a post about Raising $ for Haiti at SXSWi this year thru Foursquare: http://bit.ly/f8NFBU
      Foursquare for cause marketing: http://bit.ly/fkyTvc
      Connect Page and Place: http://www.allfacebook.com/facebook-places-business-2010-08
      (will be posted on www.libootcamp.org)