Your SlideShare is downloading. ×
0
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Foundations of Social Media - New York Synagogues
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Foundations of Social Media - New York Synagogues

506

Published on

Powerpoint for the Foundations of Social Media webinar for New York area congregations, sponsored by UJA Federation of New York

Powerpoint for the Foundations of Social Media webinar for New York area congregations, sponsored by UJA Federation of New York

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
506
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Foundations of Social Media: Facebook, Twitter and Social Media’s Implications for Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
  • 2.
    • COMMUNICATIONS REVOLUTION
  • 3.
    • COMMUNICATIONS REVOLUTION
  • 4.
    • Use Networks Smartly
    Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
  • 5.
    • Characteristics of Social Media
    • Participatory : It blurs the line between producer and consumer, media and audience.
    • Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy .
    • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging.
    • Communal: Supports formation, growth & strength of communities around a particular shared interest.
    • Connected: Thrives on being connected , rather than being territorial and proprietary.
  • 6.
    • Open
    • Your
    • Ears
    Temple Israel, Memphis Facebook Page
  • 7.
    • See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008
    • JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw
    • “ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED
    Ambient Awareness
  • 8.
    • Open
    • Your
    • Ears
    Temple Israel, Memphis Facebook Page
  • 9. Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures 5 New Rules of the Game
  • 10. #1 THIS IS AN ATTENTION ECONOMY
  • 11. #2: ADD VALUE
  • 12.
    • Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
    • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
    • 1:12 or 1:20 ratio
    Social Content is Social Capital
  • 13.
    • Find places where your target audience goes.
    • Participate in the conversation. Add value, educate, include links.
    • Use your “listening” to identify these places.
    Unofficial Outposts
  • 14. #3: BE REAL
  • 15. Voice: Sixth & I Synagogue in DC
  • 16.
    • #4: Prepare for Constant Change:
    • Anticipate The Market & Be Nimble
  • 17. #5: Shifts in Power
  • 18. Real Life Example
  • 19.
    • John Fitch’s Steam Engine
  • 20.
    • John Fitch’s Steam Engine
  • 21.
    • Stay nimble - Change will continue
    • Know what you want to measure and how you’ll know if you’re successful
    • Think about staffing and guidelines
    • Address your whole culture, not just marketing & communications.
    FINAL THOUGHTS
  • 22.  
  • 23. IT’S NOT ABOUT TECHNOLOGY
  • 24. Upcoming Webinars Facebook Strategies for Synagogues November 18, 11:00 a.m. - 12:00 p.m. Twitter Strategies for Synagogues January 13, 1:00 - 2:00 p.m. Leadership in the Digital Age February 17, 1:00 - 2:00 p.m. Foursquare and Gowalla - Geo-location services March 24, 1:00 - 2:00 p.m. Social Media Staffing & Policies May 12, 1:00 - 2:00 p.m. New registrations: http://bit.ly/nywebinars

×