Foundations of Social Media - New York Synagogues

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Powerpoint for the Foundations of Social Media webinar for New York area congregations, sponsored by UJA Federation of New York

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Foundations of Social Media - New York Synagogues

  1. 1. The Foundations of Social Media: Facebook, Twitter and Social Media’s Implications for Synagogues Presented by Lisa Colton, Founder & President Darim Online [email_address] 434.977.1170
  2. 2. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
  3. 3. <ul><li>COMMUNICATIONS REVOLUTION </li></ul>
  4. 4. <ul><li>Use Networks Smartly </li></ul>Unaffiliated but strongly connected. Prospective members! Affiliated, but not well connected to the community as a whole. At risk for dropping dropping out at key moments, & good focus for engagement. These are your 80/20 people: Mavens and Connectors More effective at Expanding our Reach than the “ institution”. Circle represents current “community”, the tight(er) inner network. In general, the thicker the interior network, the stronger the community.
  5. 5. <ul><li>Characteristics of Social Media </li></ul><ul><li>Participatory : It blurs the line between producer and consumer, media and audience. </li></ul><ul><li>Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy . </li></ul><ul><li>Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal , specific, and engaging. </li></ul><ul><li>Communal: Supports formation, growth & strength of communities around a particular shared interest. </li></ul><ul><li>Connected: Thrives on being connected , rather than being territorial and proprietary. </li></ul>
  6. 6. <ul><li>Open </li></ul><ul><li>Your </li></ul><ul><li>Ears </li></ul>Temple Israel, Memphis Facebook Page
  7. 7. <ul><li>See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 </li></ul><ul><li>JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw </li></ul><ul><li>“ Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED </li></ul>Ambient Awareness
  8. 8. <ul><li>Open </li></ul><ul><li>Your </li></ul><ul><li>Ears </li></ul>Temple Israel, Memphis Facebook Page
  9. 9. Attention Economy Add Value Be Real Prepare for Constant Change Changing Power Structures 5 New Rules of the Game
  10. 10. #1 THIS IS AN ATTENTION ECONOMY
  11. 11. #2: ADD VALUE
  12. 12. <ul><li>Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. </li></ul><ul><li>Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. </li></ul><ul><li>1:12 or 1:20 ratio </li></ul>Social Content is Social Capital
  13. 13. <ul><li>Find places where your target audience goes. </li></ul><ul><li>Participate in the conversation. Add value, educate, include links. </li></ul><ul><li>Use your “listening” to identify these places. </li></ul>Unofficial Outposts
  14. 14. #3: BE REAL
  15. 15. Voice: Sixth & I Synagogue in DC
  16. 16. <ul><li>#4: Prepare for Constant Change: </li></ul><ul><li>Anticipate The Market & Be Nimble </li></ul>
  17. 17. #5: Shifts in Power
  18. 18. Real Life Example
  19. 19. <ul><li>John Fitch’s Steam Engine </li></ul>
  20. 20. <ul><li>John Fitch’s Steam Engine </li></ul>
  21. 21. <ul><li>Stay nimble - Change will continue </li></ul><ul><li>Know what you want to measure and how you’ll know if you’re successful </li></ul><ul><li>Think about staffing and guidelines </li></ul><ul><li>Address your whole culture, not just marketing & communications. </li></ul>FINAL THOUGHTS
  22. 23. IT’S NOT ABOUT TECHNOLOGY
  23. 24. Upcoming Webinars Facebook Strategies for Synagogues November 18, 11:00 a.m. - 12:00 p.m. Twitter Strategies for Synagogues January 13, 1:00 - 2:00 p.m. Leadership in the Digital Age February 17, 1:00 - 2:00 p.m. Foursquare and Gowalla - Geo-location services March 24, 1:00 - 2:00 p.m. Social Media Staffing & Policies May 12, 1:00 - 2:00 p.m. New registrations: http://bit.ly/nywebinars

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