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Foundations of Social Media For Arizona Leaders
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Foundations of Social Media For Arizona Leaders

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Lisa Colton's presentation to southern Arizona Jewish communal leaders

Lisa Colton's presentation to southern Arizona Jewish communal leaders

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Transcript

  • 1. THE FOUNDATIONS OF SOCIAL MEDIA Lisa Colton Darim Online & See3 Communications lisa@see3.com 434.977.1170
  • 2. Tradi&onal  Mindset:  Hub  &  Spokes  
  • 3. Network  Mindset  “connect  and  collaborate”  rather  than  “command  and  control”  
  • 4. Characteristics of Social Media•  Participatory: It blurs the line between producer and consumer, media and audience.•  Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.•  Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.•  Communal: Supports formation, growth & strength of communities around a particular shared interest.•  Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 5. 5 New Rules of the GameAttention EconomyBe SocialAdd ValueBe RealStrengthen the Network
  • 6. #1 THIS IS AN ATTENTION ECONOMY
  • 7. #2ListenAnd… Temple Israel, Memphis Facebook Page
  • 8. … Be SocialTemple Israel, Memphis Facebook Page
  • 9. #3: ADDVALUE
  • 10. Social Content is Social Capital•  Social Capital is the value of connections between and among nodes in social networks.•  Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.•  12:1 ratio of adding value.
  • 11. Your Unique Value
  • 12. #4: BE REAL
  • 13. Voice: Sixth & I Synagogue in DC
  • 14. Make itPersonal
  • 15. #5 STRENGTHEN THE NETWORK
  • 16. Use Networks Smartly Circle represents current “community”,Unaffiliated but strongly the tight(er) innerconnected. Prospects! network.Affiliated, but not wellconnected to the These are yourcommunity as a whole. 80/20 people:At risk for dropping Mavens anddropping out at key moments, Connectors& good focus for engagement. More effective at Expanding our Reach than the “institution”. In general, the thicker the interior network, the stronger the community.
  • 17. Smart Use of Social Media1. PEOPLE: Identify audience(s)2. OBJECTIVES goals and – objectivesyou this audience? What are for – goals? your audience’s What are3. these is the STRATEGY to reach What goals?4. TECHNOLOGIES you’llof the Determine the specifics use. Implement, measure, refine!
  • 18. IT’S NOT ABOUT TECHNOLOGY
  • 19. Families,and parenting, are changing.
  • 20. John Fitch’s Steam Engine
  • 21. John Fitch’s Steam Engine
  • 22. Questions?Share your work?