Facebook Strategies for Synagogues

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Lisa Colton presentation to NEw York area congregations, funded by UJA Federation of New York, Nov 18, 2010

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Facebook Strategies for Synagogues

  1. 1. Strategies Presented by Lisa Colton, Founder & President, Darim Online
  2. 2. COMMUNICATIONS REVOLUTION
  3. 3. COMMUNICATIONS REVOLUTION
  4. 4. P.O.S.T. People: Who is your audience? Objectives: What are your goals? • Marketing/outreach (to whom?) • Strengthening community • Strengthening ties to the organization • Education • Shifting culture Strategy: How will you achieve the objectives? Technology: Is Facebook a good tool? How will you use it?
  5. 5. THIS IS AN ATTENTION ECONOMY
  6. 6. Earn Trust & Attention • Be a Socialite, Not a Broadcaster • Listen and Engage • Have Personality • Add Value
  7. 7. Put Down the Bull Horn.
  8. 8. Can You Hear It? Temple Israel, Memphis Facebook Page
  9. 9. Ask a Question!
  10. 10. Listen & Engage Temple Israel, Memphis Facebook Page
  11. 11. Open Your Ears Temple Sinai, Oakland, CA
  12. 12. FIND YOUR VOICE - BE A PERSON WITH A PERSONALITY!
  13. 13. ADD VALUE & BE GENEROUS
  14. 14. Know your audience to know what’s valuable to them.
  15. 15. Adopt a 1:12 ratio: Every 1 time you self promote, add value 12 times. Try it!
  16. 16. BE A PLATFORM FOR SHARED GOALS Congregation in Santa Barbara during fires that forced evacuations
  17. 17. NEW GROUPS http://mashable.com/2010/10/06/facebook-groups-2/
  18. 18. NEW GROUPS http://on.fb.me/netnonbookclub
  19. 19. STAFFING: Regularity Listening Social Personal OK to be the “Accidental Techie”
  20. 20. People Objectives Strategy Technology
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