Presenter: Lisa Colton Founder and President Darim Online [email_address] 434.977.1170 Groups, Pages and Causes Part 2 of a 3 part series

Survey Results 65% of you use Facebook personally, but only 22% do so professionally. 9 of your organizations have an active Facebook group, 1 has a page, and 1 cause.

65% of you use Facebook personally, but only 22% do so professionally.

9 of your organizations have an active Facebook group, 1 has a page, and 1 cause.

Social Networking This is all about connecting with each other as real people. Increasing transparency, connection, & knowledge about each other. Social networking is a TOOL. What’s something useful or important you’ve learned about a friend on on Facebook? Photo credit: KarenSJilly, Flickr

This is all about connecting

with each other as real people.

Increasing transparency,

connection, & knowledge

about each other.

Social networking is a TOOL.

What’s something useful or

important you’ve learned

about a friend on on

Facebook?

Communication Revolution Social Media is fundamentally changing the way people relate to one another, and provides not just new opportunities, but new norms for relationship building and doing business. Volume Immediacy, medium Volume, Viral, and Personal

Social Media is fundamentally changing the way people

relate to one another, and provides not just new

opportunities, but new norms for relationship building and

doing business.

Connecting and Distributing Your Message 80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors. New Perspective: 80% of your message is distributed through 20% of your most connected constituents. Connect with the well-connected! Leverage their networks and trust.

80/20 Rule example: 80% of your fundraising comes from 20% of the wealthiest donors.

New Perspective: 80% of your message is distributed through 20% of your most connected constituents.

Connect with the well-connected! Leverage their networks and trust.

Social Capital Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources. Examples to share?

Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.

Examples to share?

Ambient Awareness See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 http://tinyurl.com/5frgla Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc. If you are in the business of relationship building, this is one of your most powerful tools. Connecting members to each other, and staff listening to what’s happening in their lives.

See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008 http://tinyurl.com/5frgla

Implications for community building, staff relationships, team cohesion, board engagement, volunteer and donor recruitment and engagement, etc.

If you are in the business of relationship building, this is one of your most powerful tools.

Connecting members to each other, and staff listening to what’s happening in their lives.

Facebook Groups and Pages More top-down, org initiated/managed Become a “fan” of the page Good stats reporting on page activity Functions as a profile for an org rather than a person Actions appear as a news feed Searchable in Google Bottom-up, often lay organized Become a “member” of the group Admin can send msgs to members of the group (up to 1200) Gathering place for people with similar interests PAGES GROUPS

More top-down, org initiated/managed

Become a “fan” of the page

Good stats reporting on page activity

Functions as a profile for an org rather than a person

Actions appear as a news feed

Searchable in Google

Bottom-up, often lay organized

Become a “member” of the group

Admin can send msgs to members of the group (up to 1200)

Gathering place for people with similar interests

Groups Info/description Members Discussion board Events Wall Photos/Video

Info/description

Members

Discussion board

Events

Wall

Photos/Video

Pages Wall Fans Events Videos/Photos

Wall

Fans

Events

Videos/Photos

Creating a Group 1. Bottom of your screen 2. Create a New Group 3. Complete the Info 4. Add content! Invite people! Add admins (officers) if you want.

Creating a Page Bottom of your screen “ Create New Page” Select category and name. 4. Edit page, add details & applications 5. Publish the page

Bottom of your screen

“ Create New Page”

Select category and name.

Causes 27 million users Create general or specific causes Processed through NetworkForGood Instant online donations Urgency helps

27 million users

Create general or specific causes

Processed through NetworkForGood

Instant online donations

Urgency helps

Causes Recruit joiners and donors Add a badge to your own profile Birthday feature

Recruit joiners and donors

Add a badge to your own profile

Birthday feature

Oakland Sinai Main synagogue page Gabby as admin Connections with current and prospective members

Main synagogue page

Gabby as admin

Connections with current and prospective members

Events Event details Send invite to group/fans See who’s coming Option to share with others

Event details

Send invite to group/fans

See who’s coming

Option to share with others

Groups Interfaith Families Out and About (LGBT) (Just launched 2 days ago)

Interfaith Families

Out and About (LGBT)

(Just launched 2 days ago)

Q/A and Discussion Your experiences Successes? Frustrations? Questions?

Your experiences

Successes?

Frustrations?

Questions?