Facebook for Community Building

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Lisa Colton's presentation to the social media boot camp for educators, 11/2

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Facebook for Community Building

  1. 1. Facebook forCommunity BuildingSocial Media Boot Camp for Educators 2012-13
  2. 2. Agenda• What is COMMUNITY?• From Hubs to Networks• Ladder of Engagement• 5 Facebook strategies
  3. 3. What is Community?
  4. 4. Traditional Mindset: Hub & Spokes
  5. 5. Network Mindset“connect and collaborate” rather than “command and control”
  6. 6. Network Weaver Roles Connector Catalyst Connector Catalyst Network Guardian Network Guardian Connects people. Connects people. Helps put in place systems for Helps put in place systems forGets network building started. Gets network building started. networks: communications, networks: communications, Build social culture. Build social culture. training, support, etc. training, support, etc. Self-Organized Self-Organized Network Facilitator Network Facilitator Project Coordinator Project Coordinator Helps convene people to set up aa Helps convene people to set up Helps coordinate Helps coordinate more explicit and focused more explicit and focused self-organized projects. self-organized projects. network. network.
  7. 7. Ladder of Engagement Attention Fan Contributor WeaverLike the Page Like posts Regularly Uses FB as aand/or joins the comments platform forGroup Comments now connecting people and then when Identifies as a and providingSees posts in moved participant on the valuenewsfeed page or groupregularly… Takes interest in Proactively thinks content shared by Is no longer “shy” to engage andAnd reads them! the page and speaks up contribute. INFORMATIONAL SOCIAL/COMMUNAL
  8. 8. Connecting & Deepening 5 Facebook Strategies1. Ask questions & crowdsource2. Tag people in posts, photos and/or comments3. Be a social storyteller4. Be responsive and generous5. Put yourself out there to model openness
  9. 9. #1AskQuestions!Temple BethAbraham,Tarrytown, NY
  10. 10. AskQuestions!Congregation BethIsrael, San Diego
  11. 11. #2Tagging!
  12. 12. Tagging!
  13. 13. Tagging +Crowdsourcing!
  14. 14. #3 BE A SOCIALSTORYTELLER
  15. 15. #4: BE RESPONSIVE & GENEROUS
  16. 16. PUTYOURSELFOUT THEREGabby asTemple Sinaiof OaklandStaff.
  17. 17. Putting it all together….
  18. 18. Q&A DiscussionYour examples?

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