Facebook: Connecting with Constituents, Creating Community

FacebookConnecting with Constituents, Creating Community Andrew Cohen January 24, 2012

HousekeepingQuestionsPlease submit your questions via the chat feature. We willhave about 15 minutes for Q&A at the end of the webinar.Webinar Archive:We’ll send you a link to the archived webinar.

I Am… Andrew Cohen Managing Director @AndrewJCohen acohen@forumone.com

Today...Where does Facebook fit? Pages vs. Groups First Steps Making Connections Facebook Insights Dos and Don’ts

Why Facebook Matters

Why Facebook Matters800 Million Global Users

Why Facebook Matters800 Million Global Users 50% log in daily

Why Facebook Matters800 Million Global Users 50% log in daily 160 million users in U.S.

Why Facebook Matters800 Million Global Users 50% log in daily 160 million users in U.S. Most popular photo sharing site

JUST PIECES OF A PUZZLE

A Social Presence Framework Presence FrameworkHome Base Outposts Passports50% of time 40% of time 10% of time

Community Building & Social Share Networking Generate Content Listen Participate Buzz 1 hr 5 hr 8 hr 12Less Time hr More time Adapted from: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html

Photo: http://www.flickr.com/photos/chasingbutterfliesFirst Steps

Groups vs. Pages “New” Groups Pages Purpose Small groups Mass movements Open, closed or Privacy Always open SecretVanity URLsEngagement Metrics

www.facebook.com/pages/create.php

Add an imagePost updatesPublish!Invite friendsTell fansPromote

Browse As Page

Notifications: On Page

Edit Page > Your Settings

Notifications: Email

Account Settings > Notifications

Making Connections

Growing FansContent, content, content!Promote on your homebase Facebook Ads Track and Adapt

Posting Principles • Post often: 3+ times/week • Be interesting, engaging • Ask questions • Reply to comments • Say “thank you” • Audience before ask

Promote On Your Site (Like Button)

Promote On Your Site (Like Button) http://developers.facebook.com/docs/reference/plugins/like

Facebook Ads

Facebook Ads: Targeting

Insights

Track And Adapt Insights

Inline Insights

In Summary... Audience growth comes from... Content, content, content!Self-promotion (on your website/emails)External promotion (Facebook Ads, etc.) Track and adapt

Don’ts

Don’tBe boring

Don’t Be boringPost too often

Don’t Be boringPost too oftenAsk too often

Don’t Be boringPost too oftenAsk too oftenDo too much

Wrapping Up...

Final Tips• One piece of the puzzle• Build your home base first• Use Pages not Groups• Build audience before asking• Start small• Analyze and adjust

ResourcesForum One Resources www.forumone.com/facebook-resourcesNonprofits on Facebook www.facebook.com/nonprofitsFacebook Pages Page https://www.facebook.com/FacebookPages

Questions & Answers

Thank You! Andrew Cohen Managing Director @AndrewJCohen acohen@forumone.com

http://darim.fountain-city.com	3
http://staging.darimonline.org	2
http://cdn.shoutlet.com	2
http://clients.shoutlet.com	1
http://www.darimonline.org	1

Facebook: Connecting with Constituents, Creating Community

by Darim Online on Jan 31, 2012

Accessibility

Categories

Tags

Upload Details

Usage Rights

5 Embeds 9

Statistics

Facebook: Connecting with Constituents, Creating Community — Presentation Transcript