Facebook: Connecting with Constituents, Creating Community

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Darim webinar with guest expert, Andrew Cohen, January 24, 2012

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Facebook: Connecting with Constituents, Creating Community

  1. 1. FacebookConnecting with Constituents, Creating Community Andrew Cohen January 24, 2012
  2. 2. HousekeepingQuestionsPlease submit your questions via the chat feature. We willhave about 15 minutes for Q&A at the end of the webinar.Webinar Archive:We’ll send you a link to the archived webinar.
  3. 3. I Am… Andrew Cohen Managing Director @AndrewJCohen acohen@forumone.com
  4. 4. Today...Where does Facebook fit? Pages vs. Groups First Steps Making Connections Facebook Insights Dos and Don’ts
  5. 5. Why Facebook Matters
  6. 6. Why Facebook Matters800 Million Global Users
  7. 7. Why Facebook Matters800 Million Global Users 50% log in daily
  8. 8. Why Facebook Matters800 Million Global Users 50% log in daily 160 million users in U.S.
  9. 9. Why Facebook Matters800 Million Global Users 50% log in daily 160 million users in U.S. Most popular photo sharing site
  10. 10.
  11. 11. JUST PIECES OF A PUZZLE
  12. 12. A Social Presence Framework Presence FrameworkHome Base Outposts Passports50% of time 40% of time 10% of time
  13. 13. Community Building & Social Share Networking Generate Content Listen Participate Buzz 1 hr 5 hr 8 hr 12Less Time hr More time Adapted from: http://beth.typepad.com/beths_blog/2008/10/how-much-time-d.html
  14. 14. Photo: http://www.flickr.com/photos/chasingbutterfliesFirst Steps
  15. 15. Groups vs. Pages “New” Groups Pages Purpose Small groups Mass movements Open, closed or Privacy Always open SecretVanity URLsEngagement Metrics
  16. 16. www.facebook.com/pages/create.php
  17. 17. www.facebook.com/pages/create.php
  18. 18. Add an imagePost updatesPublish!Invite friendsTell fansPromote
  19. 19. Browse As Page
  20. 20. Notifications: On Page
  21. 21. Edit Page > Your Settings
  22. 22. Notifications: Email
  23. 23. Account Settings > Notifications
  24. 24. Making Connections
  25. 25. Growing FansContent, content, content!Promote on your homebase Facebook Ads Track and Adapt
  26. 26. Posting Principles • Post often: 3+ times/week • Be interesting, engaging • Ask questions • Reply to comments • Say “thank you” • Audience before ask
  27. 27. Promote On Your Site (Like Button)
  28. 28. Promote On Your Site (Like Button) http://developers.facebook.com/docs/reference/plugins/like
  29. 29. Promote On Your Site (Like Button) http://developers.facebook.com/docs/reference/plugins/like
  30. 30. Facebook Ads
  31. 31. Facebook Ads: Targeting
  32. 32. Insights
  33. 33. Track And Adapt Insights
  34. 34. Inline Insights
  35. 35. In Summary... Audience growth comes from... Content, content, content!Self-promotion (on your website/emails)External promotion (Facebook Ads, etc.) Track and adapt
  36. 36. Don’ts
  37. 37. Don’tBe boring
  38. 38. Don’t Be boringPost too often
  39. 39. Don’t Be boringPost too oftenAsk too often
  40. 40. Don’t Be boringPost too oftenAsk too oftenDo too much
  41. 41. Wrapping Up...
  42. 42. Final Tips• One piece of the puzzle• Build your home base first• Use Pages not Groups• Build audience before asking• Start small• Analyze and adjust
  43. 43. ResourcesForum One Resources www.forumone.com/facebook-resourcesNonprofits on Facebook www.facebook.com/nonprofitsFacebook Pages Page https://www.facebook.com/FacebookPages
  44. 44. Questions & Answers
  45. 45. Thank You! Andrew Cohen Managing Director @AndrewJCohen acohen@forumone.com

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