THE FOUNDATIONS OF    OF SOCIAL MEDIAfor EARLY CHILDHOOD EDUCATORS            Lisa Colton       Darim Online & See3 Commun...
Characteristics of Social Media•  Participatory: It blurs the line between producer and   consumer, media and audience.•  ...
5 New Rules of the GameAttention EconomyBe SocialAdd ValueBe RealStrengthen the Network
#1 THIS IS AN ATTENTION ECONOMY
#2ListenAnd…         Temple Israel, Memphis Facebook Page
… Be SocialTemple Israel, Memphis Facebook Page
#3: ADDVALUE
Social Content is Social Capital•  Social Capital is the   value of connections   between and among   nodes in social   ne...
Your Unique Value
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make itPersonal
#5 STRENGTHEN THE NETWORK
Families,and parenting, are changing.
John Fitch’s Steam Engine
John Fitch’s Steam Engine
Continue the conversation in theDarim Educators Facebook Group
Next sessions:February 28      Family EngagementMarch 14      Supporting Families              Jewish JourneysMarch 28    ...
Questions?Share your work?
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ECERJ1

  1. 1. THE FOUNDATIONS OF OF SOCIAL MEDIAfor EARLY CHILDHOOD EDUCATORS Lisa Colton Darim Online & See3 Communications lisa@see3.com 434.977.1170
  2. 2. Characteristics of Social Media•  Participatory: It blurs the line between producer and consumer, media and audience.•  Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy.•  Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.•  Communal: Supports formation, growth & strength of communities around a particular shared interest.•  Connected: Thrives on being connected, rather than being territorial and proprietary.
  3. 3. 5 New Rules of the GameAttention EconomyBe SocialAdd ValueBe RealStrengthen the Network
  4. 4. #1 THIS IS AN ATTENTION ECONOMY
  5. 5. #2ListenAnd… Temple Israel, Memphis Facebook Page
  6. 6. … Be SocialTemple Israel, Memphis Facebook Page
  7. 7. #3: ADDVALUE
  8. 8. Social Content is Social Capital•  Social Capital is the value of connections between and among nodes in social networks.•  Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.•  12:1 ratio of adding value.
  9. 9. Your Unique Value
  10. 10. #4: BE REAL
  11. 11. Voice: Sixth & I Synagogue in DC
  12. 12. Make itPersonal
  13. 13. #5 STRENGTHEN THE NETWORK
  14. 14. Families,and parenting, are changing.
  15. 15. John Fitch’s Steam Engine
  16. 16. John Fitch’s Steam Engine
  17. 17. Continue the conversation in theDarim Educators Facebook Group
  18. 18. Next sessions:February 28 Family EngagementMarch 14 Supporting Families Jewish JourneysMarch 28 Social Media for Professional Development
  19. 19. Questions?Share your work?
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