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Detroit social media policy

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  • 1. Developing a Social Media Policy DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY The Social Media Academy is generously funded through a grant from Produced by
  • 2. Our Goals for Today • To introduce the concept and importance of a social media policy for your school • To provide a framework and tangible takeaways for hosting this conversation in your school Note: While we will explore important issues, this is NOT the time to decide on particular policies for your setting.
  • 3. [It doesn't work to] “Just take our organization and add some Internet.” -Clay Shirky
  • 4. Strategy vs. Policy How to Get There vs. How to Be on the Way
  • 5. The Value of a Social Media Policy Process Product ...and iterate with the seasons
  • 6. Elements of the Policy Workbook • What does a SMP mean to you? • Organizational Values in Social Media • Social Media Roles • What Should You Say Online • Monitoring Policy • Responding to Negative Comments • Responding to Positive/Neutral Comments • Privacy and Permissions • Copyright and Attribution • Personal and Professional
  • 7. Gathering Your Team Whose voices should be represented? How? At what point in the process? What do you want them to get out of being involved?
  • 8. Existing Policies & Permissions How can/should they be integrated? What are your existing policies? Where is the overlap?
  • 9. Voice, Vision, and Values Online Your policy can be more than a list of "Thou shalt nots..."
  • 10. Translating Values Online Value How can we embody this value online? Curiosity/ Discovery
  • 11. Translating Values Online Value How can we embody this value online? Curiosity/ Discovery • Asking questions (demonstrating our own curiosity) • Showing the students' journeys of Jewish discovery through pictures, videos, quotes, etc. • Talking about the value of curiosity and discovery in education • Sharing photos and asking friends/followers to "find" things in them (encouraging others to be curious and discover)
  • 12. Pause...Before You Post • What three questions should you ask yourself before posting? • How can your values, mission, vision, or voice guide those questions? Put a pause between your fingers and the keyboard.
  • 13. Who Can Post? • Who has posting permissions? • Admin permissions? • What guidelines do they need to follow?
  • 14. • Names & Faces What’s ok to post and tag? When and how do you get permission?
  • 15. Responding - The Good, Bad, & Ugly What are the implications for different kinds of responses, no response, deleting, reporting? How would this comment affect the community?
  • 16. Inside & Out: Community Guidelines Define the boundaries of your sandbox... What are the expectations for "playing" in your space?
  • 17. Monitoring Who is listening? What are expectations for responding? Where is your attention directed?
  • 18. Personal and/or Professional Consider: • Personal posts • Personal time • Personal spaces • Professional posts • Professional time • Professional (official) spaces Where is the boundary?
  • 19. Next Steps Use the Social Media Policy Workbook! www.darimonline.org/smpw
  • 20. Thank You! Questions? Comments? Examples