DETROIT JEWISH EARLY CHILDHOOD EDUCATION

SOCIAL MEDIA ACADEMY

FAMILY ENGAGEMENT
Lisa Colton
Chief Learning Officer, See3...
The Challenge
What is “Engagement”?
•
•
•
•
•

Emotional
Social
Activities
Action
Identi
How To Design Tor Engagement?

http://www.flickr.com/photos/89165847@N00/5876255457/
Ladder of Engagement
Attention
Like the Page
and/or joins the
Group
Sees posts in
newsfeed
regularly…
And reads them!

Fan...
1. Make it easy & inviting
2. Be Social & Personal,
yourself included!
3. Give them something
to talk about (that’s
valuab...
#1 Easy and Inviting

Ask questions, caption contests, action!
Culture of Engagement
Make it a norm, then deepen the discussion.

What might be deeper
discussions you can invite?
#2 BE SOCIAL &
PERSONAL.
And a good
STORYTELLER
And… embed
yourself in the
community
personally to
model what
you seek.
#3 GIVE THEM SOMETHING TO TALK ABOUT…
Idea: Pick monthly themes that parallel the curriculum
Curate -> Questions -> Platform for Discussion
Online -> Communal -> Intimate
Shared literacy, values, perspective, practi...
#4 Kehillah
is the
Curriculum
Real =
Authentic

http://ejewishphilanthropy.com/the-kehilla-is-the-curriculum
#4 Design Engagement
into the Caurriculum
Jewish
Enrichment
Center, IL:
Sh’ma
curriculum +
QR Codes
displayed in
the hallw...
#4 Design Engagement
into the Curriculum
#5: Integrate
online and in
person.
Use your listening
as an excuse to
create a toolbox of
assets
Four components of tie strength
Trust:
intimacy, mutual
confiding

Time:
Amount of time spent
together

Reciprocity:
amoun...
Our “Love” Campaign!
REMEMBER:
•Write in big, bold letters
•Make it as social as possible!
Tag people, pose with
friends, etc.
•Add #JewishECE ...
Detroit family engagement
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  • Not only memorizing something, but in repetition, recognizing the social aspect, identity, shared practice in community and family. PLUS the transparency into other families engages parents and community members.
  • The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: The Strength of Weak Ties. He identified four different components of tie strength.
    Trust and reciprocity are the two components that companies can leverage effectively for building a stronger customer relationship.
    Further reading: http://lithosphere.lithium.com/t5/Building-Community-the-Platform/My-Chapter-on-Relationships-The-R-in-Social-CRM/ba-p/19024
  • Detroit family engagement

    1. 1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY FAMILY ENGAGEMENT Lisa Colton Chief Learning Officer, See3 Communications & President, Darim Online lisa@darimonline.org @darimonline @lisacolton The Social Media Academy is generously funded through a grant from Produced by
    2. 2. The Challenge
    3. 3. What is “Engagement”? • • • • • Emotional Social Activities Action Identi
    4. 4. How To Design Tor Engagement? http://www.flickr.com/photos/89165847@N00/5876255457/
    5. 5. Ladder of Engagement Attention Like the Page and/or joins the Group Sees posts in newsfeed regularly… And reads them! Fan Like posts Comments now and then when moved Takes interest in content shared by the page INFORMATIONAL Contributor Regularly comments Identifies as a participant on the page or group Is no longer “shy” and speaks up Weaver Uses FB as a platform for connecting people and providing value Proactively thinks to engage and contribute. SOCIAL/COMMUNAL
    6. 6. 1. Make it easy & inviting 2. Be Social & Personal, yourself included! 3. Give them something to talk about (that’s valuable!) 4. Design into curriculum 5. Combine online/in person
    7. 7. #1 Easy and Inviting Ask questions, caption contests, action!
    8. 8. Culture of Engagement Make it a norm, then deepen the discussion. What might be deeper discussions you can invite?
    9. 9. #2 BE SOCIAL & PERSONAL. And a good STORYTELLER
    10. 10. And… embed yourself in the community personally to model what you seek.
    11. 11. #3 GIVE THEM SOMETHING TO TALK ABOUT… Idea: Pick monthly themes that parallel the curriculum
    12. 12. Curate -> Questions -> Platform for Discussion Online -> Communal -> Intimate Shared literacy, values, perspective, practice
    13. 13. #4 Kehillah is the Curriculum Real = Authentic http://ejewishphilanthropy.com/the-kehilla-is-the-curriculum
    14. 14. #4 Design Engagement into the Caurriculum Jewish Enrichment Center, IL: Sh’ma curriculum + QR Codes displayed in the hallway
    15. 15. #4 Design Engagement into the Curriculum
    16. 16. #5: Integrate online and in person. Use your listening as an excuse to create a toolbox of assets
    17. 17. Four components of tie strength Trust: intimacy, mutual confiding Time: Amount of time spent together Reciprocity: amount of reciprocal services Intensity: Emotional intensity, sense of closeness
    18. 18. Our “Love” Campaign!
    19. 19. REMEMBER: •Write in big, bold letters •Make it as social as possible! Tag people, pose with friends, etc. •Add #JewishECE to your post •Write a caption or text of the post to illuminate further, especially if hard to read. •If parents post, SHARE their post on your page.
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