Detroit family engagement
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Detroit family engagement

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  • Not only memorizing something, but in repetition, recognizing the social aspect, identity, shared practice in community and family. PLUS the transparency into other families engages parents and community members. <br />
  • The notion of tie strength was first introduced in 1973 by Prof. Mark Granovetter in his seminal work: The Strength of Weak Ties. He identified four different components of tie strength. <br /> Trust and reciprocity are the two components that companies can leverage effectively for building a stronger customer relationship. <br /> Further reading: http://lithosphere.lithium.com/t5/Building-Community-the-Platform/My-Chapter-on-Relationships-The-R-in-Social-CRM/ba-p/19024 <br />

Detroit family engagement Presentation Transcript

  • 1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY FAMILY ENGAGEMENT Lisa Colton Chief Learning Officer, See3 Communications & President, Darim Online lisa@darimonline.org @darimonline @lisacolton The Social Media Academy is generously funded through a grant from Produced by
  • 2. The Challenge
  • 3. What is “Engagement”? • • • • • Emotional Social Activities Action Identi
  • 4. How To Design Tor Engagement? http://www.flickr.com/photos/89165847@N00/5876255457/
  • 5. Ladder of Engagement Attention Like the Page and/or joins the Group Sees posts in newsfeed regularly… And reads them! Fan Like posts Comments now and then when moved Takes interest in content shared by the page INFORMATIONAL Contributor Regularly comments Identifies as a participant on the page or group Is no longer “shy” and speaks up Weaver Uses FB as a platform for connecting people and providing value Proactively thinks to engage and contribute. SOCIAL/COMMUNAL
  • 6. 1. Make it easy & inviting 2. Be Social & Personal, yourself included! 3. Give them something to talk about (that’s valuable!) 4. Design into curriculum 5. Combine online/in person
  • 7. #1 Easy and Inviting Ask questions, caption contests, action!
  • 8. Culture of Engagement Make it a norm, then deepen the discussion. What might be deeper discussions you can invite?
  • 9. #2 BE SOCIAL & PERSONAL. And a good STORYTELLER
  • 10. And… embed yourself in the community personally to model what you seek.
  • 11. #3 GIVE THEM SOMETHING TO TALK ABOUT… Idea: Pick monthly themes that parallel the curriculum
  • 12. Curate -> Questions -> Platform for Discussion Online -> Communal -> Intimate Shared literacy, values, perspective, practice
  • 13. #4 Kehillah is the Curriculum Real = Authentic http://ejewishphilanthropy.com/the-kehilla-is-the-curriculum
  • 14. #4 Design Engagement into the Caurriculum Jewish Enrichment Center, IL: Sh’ma curriculum + QR Codes displayed in the hallway
  • 15. #4 Design Engagement into the Curriculum
  • 16. #5: Integrate online and in person. Use your listening as an excuse to create a toolbox of assets
  • 17. Four components of tie strength Trust: intimacy, mutual confiding Time: Amount of time spent together Reciprocity: amount of reciprocal services Intensity: Emotional intensity, sense of closeness
  • 18. Our “Love” Campaign!
  • 19. REMEMBER: •Write in big, bold letters •Make it as social as possible! Tag people, pose with friends, etc. •Add #JewishECE to your post •Write a caption or text of the post to illuminate further, especially if hard to read. •If parents post, SHARE their post on your page.