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Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
Detroit academy facebook
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Detroit academy facebook

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  • 1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY Lisa Colton Chief Learning Officer, See3 Communications & President, Darim Online lisa@darimonline.org @darimonline @lisacolton Slides: Produced by The Social Media Academy is generously funded through a grant from
  • 2. Agenda •  •  •  •  •  Pages vs Groups vs Profiles Tips & Skills for Success Storytelling Engagement Metrics
  • 3. Page
  • 4. Group
  • 5. Profile
  • 6. Newsfeed
  • 7. Tagging Profiles (friends) and groups (members). Pages you can only tag in comments Capitalize, or use @
  • 8. Username
  • 9. Marketing
  • 10. Make Smart Design Choices
  • 11. Iconic. Identifiable.
  • 12. Your Voice and Engagement
  • 13. #1.   Be  invi*ng!     Ask     Ques*ons!     Temple  Beth   Abraham,   Tarrytown,  NY  
  • 14. More  Ques*ons!     Congrega*on  Beth   Israel,  San  Diego  
  • 15. BE  REAL!     If  you’re  using  FB   as  a  profile,  step   inside  your   community.     Gabby  as  Temple   Sinai  of  Oakland   Staff.  
  • 16. Tag  Photos  to  Invite  People   into  the  Conversa*on  
  • 17. Organize Your Story: Group Ideas by Themes of Three   Chronology   Geography   Advantages/Disadvantages   Causation   Extremes and Middle Ground   Anything!
  • 18. Example: Themes of Three (or so)
  • 19. METRICS
  • 20. Produced by The Social Media Academy is generously funded through a grant from

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