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DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY Lisa Colton Chief Learning Officer, See3 Communications & President, Darim Online lisa@darimonline.org @darimonline @lisacolton Slides: Produced by The Social Media Academy is generously funded through a grant from
Agenda •  •  •  •  •  Pages vs Groups vs Profiles Tips & Skills for Success Storytelling Engagement Metrics
Page
Group
Profile
Newsfeed
Tagging Profiles (friends) and groups (members). Pages you can only tag in comments Capitalize, or use @
Username
Marketing
Make Smart Design Choices
Iconic. Identifiable.
Your Voice and Engagement
#1.   Be  invi*ng!     Ask     Ques*ons!     Temple  Beth   Abraham,   Tarrytown,  NY  
More  Ques*ons!     Congrega*on  Beth   Israel,  San  Diego  
BE  REAL!     If  you’re  using  FB   as  a  profile,  step   inside  your   community.     Gabby  as  Temple   Sinai  of  Oakland   Staff.  
Tag  Photos  to  Invite  People   into  the  Conversa*on  
Organize Your Story: Group Ideas by Themes of Three   Chronology   Geography   Advantages/Disadvantages   Causation   Extremes and Middle Ground   Anything!
Example: Themes of Three (or so)
METRICS
Produced by The Social Media Academy is generously funded through a grant from

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