Detroit academy 2013 pm

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Presentation to Detroit Early Childhood Social Media Academy, 2013. Afternoon

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Detroit academy 2013 pm

  1. 1. AFTERNOON AGENDA Developing & Leveraging Networks Expanding Our Network Finding Your Voice Social Media Policies & Guidelines Next Steps
  2. 2. NETWORK BASICS
  3. 3. 1. Value earns attention 2. Focus on shareable content 3. Design social into programs
  4. 4. #1. VALUE EARNS ATTENTION
  5. 5. What’s valuable for your top audience? Do you create or curate?
  6. 6. #2 SHAREABLE CONTENT Hint: often about shared values and human insight, not org-focused.
  7. 7. #3 Design For Social
  8. 8. How Can You Invite Participation?
  9. 9. Conversation Skills • Be a good listener! • Be generous and add value • Ask questions • Connect people • Add energy & emotion • Offer transparency • Humor makes it fun! • Be thankful
  10. 10. DESIGNING FOR SOCIAL How do we get hubs in your community share the value of Jewish early childhood education, and help them encourage their networks?
  11. 11. Expanding The Network • What would they share? • What does the community need to hear? • What is the action step you want them to take? • How will we know if it’s working? • When should this happen?
  12. 12. FIND YOUR VOICE
  13. 13. How do you translate social skills online?
  14. 14. Maturing your practice with a social media policy “One should always be as flexible as a reed, and not as rigid as a cedar.” -Talmud, Taanit 20a.
  15. 15. Get Everyone On The Same Page
  16. 16. Value the Process PROCESS can be even more valuable than PRODUCT
  17. 17. Start With Your Values Based on your mission or brand, define a set of terms that can help steer your brand
  18. 18. Free Download! www.darimonline.org/smpw
  19. 19. NEXT STEPS 1.Join the Facebook Group & introduce yourself! 2.Make meeting dates with your coach 3.Invitation to Basecamp for project management 4.Mark your calendars for webinars 5.Keep working on your POST plan. What does it mean for your next steps of your experiments? 6.Post questions, ah-ha’s, sharing in the FB group!
  20. 20. PHEW! Slides: http://bit.ly/detroitece1 http://bit.ly/detroitece2 The Social Media Academy is generously funded through a grant from

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