Detroit academy 2013 am
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Presentation to Detroit Early Childhood Social Media Academy, 2013. Morning.

Presentation to Detroit Early Childhood Social Media Academy, 2013. Morning.

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Detroit academy 2013 am Presentation Transcript

  • 1. DETROIT JEWISH EARLY CHILDHOOD EDUCATION SOCIAL MEDIA ACADEMY Lisa Colton Chief Learning Officer, See3 Communications President, Darim Online lisa@darimonline.org @darimonline @lisacolton Slides: http://bit.ly/detroitece1 http://bit.ly/detroitece2 The Social Media Academy is generously funded through a grant from Produced by
  • 2. Social Media Academy Kickoff Overview • Get to know you! • Review Academy structure • Foundations of Social Media • POST Planning • Lunch (mmmm) • Networks & Conversation • Expanding the Network • Policies and Guidelines
  • 3. YOUR COACHES Ellen Dietrick, Director Early Childhood Learning Temple Beth Shalom, Needham, MA Anna Hartman Consultant with the Paradigm Project Previous Director of Early Childhood Education at Greenfield Hebrew Academy Temple Israel-Loss Early Childhood Center Temple Beth El Early Childhood Center Hillel Day School Early Childhood Center Beth Shalom, Gan Early Childhood Center Akiva Early Childhood Sarah and Irving Pitt CDC Temple Emanu-el ECC
  • 4. Social Media Academy Overview • Kickoff • Webinar trainings • Private Coaching • 3 Projects • Cohort/Community Sharing • Sharefest Presentations
  • 5. Traditional Mindset: Hub & Spokes
  • 6. Network Mindset “connect and collaborate” rather than “command and control”
  • 7. Characteristics of Social Media • Participatory: It blurs the line between producer and consumer, media and audience. • Open and Democratic: It encourages comments, voting and sharing of information. For this reason it is seen as authentic and trustworthy. • Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging. • Communal: Supports formation, growth & strength of communities around a particular shared interest. • Connected: Thrives on being connected, rather than being territorial and proprietary.
  • 8. EXAMPLE: JEDLAB • What is this? • Open, conversational, participatory, communal, connected… • What should we ask?
  • 9. Attention Economy Be Social Add Value Be Real Strengthen the Network 5 New Rules of the Game
  • 10. #1 THIS IS AN ATTENTION ECONOMY
  • 11. #2 Listen And… Temple Israel, Memphis Facebook Page
  • 12. … Be Social Temple Israel, Memphis Facebook Page
  • 13. Bring Your Social Skills!
  • 14. #3: ADD VALUE
  • 15. Social Content is Social Capital • Social Capital is the value of connections between and among nodes in social networks. • Content should be newsworthy, unique, controversial, timely immediately useful and/or funny. • 12:1 ratio of adding value.
  • 16. Your Unique Value
  • 17. #4: BE REAL
  • 18. Voice: Sixth & I Synagogue in DC
  • 19. Make it Personal
  • 20. Families, and parenting, are changing.
  • 21. John Fitch’s Steam Engine
  • 22. John Fitch’s Steam Engine
  • 23. IT’S NOT ABOUT TECHNOLOGY
  • 24. People Before Technology 1. PEOPLE: Identify audience(s) 2. OBJECTIVES – What are you goals and objectives for this audience? – What are your audience’s goals? 3. What is the STRATEGY to reach these goals? 4. Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!
  • 25. People Who are your three top target audiences? Be specific! One should be prospective families What do you know about them?
  • 26. Objectives What are you goals and objectives with this target audience? What do you want them to know, do, or feel? And.. What do they need or want for themselves?
  • 27. Next: Strategy and Technology
  • 28. NEXT… Lunch (mmmmm) A Few Words on Networks Conversational Skills Social Media Policies & Guidelines